If you don't a have a social media marketing strategy for your business, you're already behind the times.
A whopping 2.3 billion people worldwide, or 19.4 million Canadians use at least one social media site. That means whether your business is targeting Justin Bieber-loving tweens, m...

By now, you should be well aware of the Pokémon Go phenomenon. From homeowners suing the game developers for placing Pokéstops on their property, to what looks like half of New York City clamoring to catch an elusive Vaporeon, Pokémon Go is influencing user's beha...

It's impossible to ignore: the age of social media is amongst us. Social media marketing has become a powerful, economical approach that is now a necessity in any digital marketing strategy. The platforms are accessible to any business in any industry, which is what makes them an attra...

More often than not, businesses get stuck on direct conversions from their marketing strategy and lose sight of the big picture. When working with a digital marketing agency, a strategy is created that looks at your business and marketing holistically, not just from a direct conversion point of v...

One of the most difficult hurdles for a small business or startup is building brand recognition. In order for your business to succeed, consumers need to know who you are, what you do and what makes you different from other businesses in your industry. The best way to do that is through your webs...