With Bloomtools you will have a single contact record for everything as the same contact is used in your Shop, email marketing, lead management, invoicing and even Event Management. You can decide what information you want to store against a contact and even segment them into Subscription Groups. In addition to this:
Contacts can be added either by yourself or through forms on your website. To add a contact manually you can either import them from a list or add them individually. When a contact signs up for your newsletter, purchases something from your shopping cart, attends an event or even contacts you through a contact form they can be added into the database and segmented.
Contact segmentation doesnt end with the Subscription groups a contact belongs to. You can also target specific markets by creating your own behavioural filters. This approach means you can make sure that each message is more relevant to each recipient. For instance, you can send an email to everyone that didnt attend your last seminar that lives in Toronto. The sky's the limit!