<?xml version="1.0" encoding="UTF-8"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>Bloomtools - Website Design, Web Design, Email Marketing, Canada</title><link>https://www.bloomtools.ca/</link><description><![CDATA[Bloomtools Canada RSS]]></description><pubDate>Wed, 18 Mar 2026 15:00:00 +0000</pubDate><managingEditor>contact@bloomtools.ca (Bloomtools Canada)</managingEditor><generator>Bloomtools Canada</generator><language>en</language><docs>http://blogs.law.harvard.edu/tech/rss</docs><atom:link rel="self" type="application/rss+xml" href="https://www.bloomtools.ca/"/><item><title><![CDATA[From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel]]></title><link>https://www.bloomtools.ca/blog/digital-marketing-funnel-canada</link><guid>https://www.bloomtools.ca/blog/post/view/post/129280</guid><description><![CDATA[Discover how to build a high-converting digital funnel that turns website visitors into leads and paying customers for your Canadian business.]]></description><pubDate>Wed, 18 Mar 2026 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/69caf56f260e6.jpg" type="image/jpeg" length="217609"/></item><item><title><![CDATA[How an All-in-One Website & Marketing Platform Accelerates Business Growth in Canada]]></title><link>https://www.bloomtools.ca/blog/all-in-one-marketing-platform-canada</link><guid>https://www.bloomtools.ca/blog/post/view/post/129279</guid><description><![CDATA[Learn how an all-in-one website and marketing platform simplifies digital marketing, improves lead generation, and drives measurable growth for Canadian businesses.]]></description><pubDate>Fri, 06 Mar 2026 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/69caf3ec06931.jpg" type="image/jpeg" length="1123413"/></item><item><title><![CDATA[Why Social Proof Is One of the Most Powerful Tools in Digital Marketing]]></title><link>https://www.bloomtools.ca/blog/why-social-proof-matters-for-business</link><guid>https://www.bloomtools.ca/blog/post/view/post/129018</guid><description><![CDATA[Today’s customers have endless choices, constant online distractions, and more skepticism than ever. People don’t want to be sold to — they want reassurance. They want evidence. They want to see what others experienced before they decide.That’s exactly why social proof has become one of the most influential elements in modern digital marketing. It’s not a trend — it’s human psychology. People trust people. And when potential customers see that others have chosen your business an...]]></description><pubDate>Wed, 25 Feb 2026 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/69a5afcae1bd2.jpg" type="image/jpeg" length="205967"/></item><item><title><![CDATA[Why Blogging Is Necessary for Every Website]]></title><link>https://www.bloomtools.ca/blog/why-blogging-is-necessary-for-every-website</link><guid>https://www.bloomtools.ca/blog/post/view/post/129017</guid><description><![CDATA[In the constantly evolving landscape of digital marketing and online branding, one strategy consistently outperforms others in delivering long-term value and measurable results: blogging. Whether you're a local service provider, eCommerce store, B2B service company, or personal brand, blogging remains one of the most powerful tools to grow website traffic, strengthen credibility, and generate leads.In this article, we’ll explore why blogging is critical for every website — not just nice-to...]]></description><pubDate>Tue, 10 Feb 2026 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/69a5a6ea2a14e.jpg" type="image/jpeg" length="203433"/></item><item><title><![CDATA[Digital Marketing for Small Businesses in Canada: Where to Start]]></title><link>https://www.bloomtools.ca/blog/digital-marketing-small-business-canada</link><guid>https://www.bloomtools.ca/blog/post/view/post/128157</guid><description><![CDATA[In today’s competitive marketplace, small businesses in Canada face unique challenges when it comes to getting noticed online. With so many options—social media, websites, email marketing, SEO, paid ads—it can be overwhelming to figure out how to market your small business effectively.This guide breaks down the essential steps for small businesses to create a solid digital marketing strategy, with practical tips and actionable insights to help you attract, engage, and convert your targe...]]></description><pubDate>Tue, 27 Jan 2026 19:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/697a5d3b313b3.png" type="image/png" length="2384104"/></item><item><title><![CDATA[Email Marketing Best Practices for 2026]]></title><link>https://www.bloomtools.ca/blog/email-marketing-best-practices-2026</link><guid>https://www.bloomtools.ca/blog/post/view/post/129020</guid><description><![CDATA[Email marketing continues to be one of the highest-ROI digital marketing channels — across all industries, platforms, and business sizes. Even with the rise of AI-driven advertising, social media algorithms, and short-form video, email remains the most reliable and cost-effective way to stay connected with your audience.But the landscape is evolving quickly.With new privacy laws, AI-enhanced personalization, and shifting user expectations, businesses must refine their approach to stay compe...]]></description><pubDate>Mon, 12 Jan 2026 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/69a5bae305f5c.jpg" type="image/jpeg" length="223396"/></item><item><title><![CDATA[Five Ways to Write Great FAQs and Turn Website Visitors Into Customers]]></title><link>https://www.bloomtools.ca/blog/5-tips-to-craft-faqs</link><guid>https://www.bloomtools.ca/blog/post/view/post/123503</guid><description><![CDATA[A frequently asked questions section is more than just a place for simple inquiries; it's a useful tool for service-based companies looking to increase customer engagement and foster trust. Service-oriented FAQs can answer common customer questions, clarify complicated procedures, and build credibility from the outset, in contrast to e-commerce, where FAQs typically deal with shipping or returns. Whether you're a local service company, healthcare provider, or consultant, well-written FAQs can h...]]></description><pubDate>Wed, 13 Nov 2024 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/673547e0b3895.jpg" type="image/jpeg" length="42913"/></item><item><title><![CDATA[Recognize Your Strengths: How to Set Yourself Apart from Other Buyers Agents Online]]></title><link>https://www.bloomtools.ca/blog/stand-out-as-a-buyer-s-agent</link><guid>https://www.bloomtools.ca/blog/post/view/post/123346</guid><description><![CDATA[As more consumers recognize the value of buyers agents, their popularity is growing. But now that there are more agents available, simply knowing you're skilled at what you do isn't enough. Even though you have a wealth of expertise, excellent connections, and in-depth understanding of the business, the market must realize why you are the best.<br><br>
You may increase your visibility, establish new connections, and gain trust by using the following checklist. Even while a strategy by itself isn't alwa</br></br>...]]></description><pubDate>Tue, 22 Oct 2024 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/671920493a4d5.jpg" type="image/jpeg" length="50461"/></item><item><title><![CDATA[Is Your Website Promoting Your Business Well? Key Elements to Update Regularly for Success]]></title><link>https://www.bloomtools.ca/blog/regularly-update-your-website-for-success</link><guid>https://www.bloomtools.ca/blog/post/view/post/123523</guid><description><![CDATA[Websites are more than simply an online presence; they are the public face of your company, the online storefront that represents your values and identity. Your website is crucial in creating initial impressions, regardless of whether your company depends on recommendations or draws customers from internet searches. It's important that your website meets the standards because even your most devoted referrals will see it before referring you to others.<br><br>
A website is a live, breathing extension </br></br>...]]></description><pubDate>Mon, 09 Sep 2024 18:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/673b8c5f05a15.jpg" type="image/jpeg" length="68816"/></item><item><title><![CDATA[Top Experts Reveal the Most Crucial Google Ranking Factors for Organic Listings]]></title><link>https://www.bloomtools.ca/blog/crucial-google-ranking-factors</link><guid>https://www.bloomtools.ca/blog/post/view/post/123435</guid><description><![CDATA[Why SEO is a Complex and Daunting TaskBecause of its ever-changing landscape, SEO is frequently viewed as a difficult effort. Google regularly makes algorithm changes, sometimes without warning, which makes it challenging to remain on top of trends. For individuals attempting to balance SEO with other company obligations, this continuous change necessitates regular learning and adaptation, which can be daunting. Furthermore, SEO is intrinsically complicated and necessitates expertise in a num...]]></description><pubDate>Wed, 14 Aug 2024 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/672bd240eee95.jpg" type="image/jpeg" length="41071"/></item><item><title><![CDATA[Any Business can Benefit From Recurring Revenue]]></title><link>https://www.bloomtools.ca/blog/recurring-revenue-benefits</link><guid>https://www.bloomtools.ca/blog/post/view/post/123436</guid><description><![CDATA[The Influence of Repeat Business on Local CompaniesIt is impossible to overestimate the importance of keeping customers in the diverse range of local businesses, which include everything from hair salons and electricians to business consultants and more. These companies rely on the satisfaction and loyalty of their customers because they know that maintaining current connections is more cost-effective than continuously seeking out new ones.Customer Retention from an Economic PerspectiveResear...]]></description><pubDate>Thu, 30 May 2024 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/672bdb5d0d137.jpg" type="image/jpeg" length="59659"/></item><item><title><![CDATA[Meet ChatGPT-4o: A Game Changer for Businesses]]></title><link>https://www.bloomtools.ca/blog/meet-chatgpt-4o--a-game-changer-for-businesses</link><guid>https://www.bloomtools.ca/blog/post/view/post/122834</guid><description><![CDATA[In a time when innovation, efficiency, and customer involvement are critical, small businesses are always looking for new strategies to stay competitive. Presenting ChatGPT-4o, the most recent artificial intelligence innovation from OpenAI that aims to revolutionize interactions between humans and machines. By processing voice, visual, and text inputs and producing outputs in various formats, ChatGPT-4o raises the bar for effective and natural AI communication.<br><br>
With capabilities to boost cus</br></br>...]]></description><pubDate>Wed, 08 May 2024 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/66bb80705d327.jpg" type="image/jpeg" length="82342"/></item><item><title><![CDATA[Maximize Productivity: The Advantages of AI Transcription for Modern Businesses]]></title><link>https://www.bloomtools.ca/blog/advantages-of-ai-transcript-for-modern-businesses</link><guid>https://www.bloomtools.ca/blog/post/view/post/121977</guid><description><![CDATA[In today's fast-paced work climate, AI recording and transcription services are critical tools for increasing efficiency. These modern technologies provide a number of advantages that can greatly improve business operations and content creation processes.AI transcription services excel at accurately recording internal and client meetings. They provide precise summaries and practical to-do lists, ensuring that nothing is overlooked and communication is efficient. Imagine recording a meeting and...]]></description><pubDate>Wed, 17 Apr 2024 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/66579214c1b74.jpg" type="image/jpeg" length="38749"/></item><item><title><![CDATA[Why Invest Energy in Onboarding New Clients?]]></title><link>https://www.bloomtools.ca/blog/why-invest-energy-in-onboarding-new-clients-</link><guid>https://www.bloomtools.ca/blog/post/view/post/122013</guid><description><![CDATA[The significance of a pleasant onboarding experience for client retention and loyalty is emphasized by the following statistics: 76% of consumers who have had a positive onboarding experience are more likely to return. This major observation emphasizes the importance of firms investing in a good onboarding process, which has a direct impact on long-term client engagement.Furthermore, the evidence reveals that effective onboarding can increase client retention by up to 50%. This compelling evi...]]></description><pubDate>Thu, 07 Mar 2024 20:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/665e192849e29.jpg" type="image/jpeg" length="41630"/></item><item><title><![CDATA[Do You Want to Attract More Clients? Explore These Options]]></title><link>https://www.bloomtools.ca/blog/do-you-want-to-attract-more-clients-</link><guid>https://www.bloomtools.ca/blog/post/view/post/122034</guid><description><![CDATA[These days, small enterprises must have an internet presence. Since so many of your customers begin their shopping journeys online, you are losing out on business to those who are if you are not online. Sadly, there is no gain in doing nothing.It's not just a suggestion that small businesses should sell themselves online; doing so is a vital strategy for expansion and longevity. Here are the advantages and available possibilities of internet business marketing, along with tips and tactics for ...]]></description><pubDate>Thu, 16 Nov 2023 20:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/6660ad2bb6d2e.jpg" type="image/jpeg" length="44493"/></item><item><title><![CDATA[The Top Five Reasons For Why Your Marketing Strategy Needs A Thank You Page]]></title><link>https://www.bloomtools.ca/blog/the-top-five-reasons-for-why-your-marketing-strategy-needs-a-thank-you-page</link><guid>https://www.bloomtools.ca/blog/post/view/post/119017</guid><description><![CDATA[When a visitor completes a particular action on a website, such as filling out a form, signing up for a newsletter, or completing a purchase, a thank you page is displayed. The purpose of the page is to thank the visitor for their action and offer more details or suggestions for what to do next. An opportunity to nurture leads, develop trust with potential consumers, and promote further research of a website's content or offerings can be found on the thank you page.Although it is sometimes dis...]]></description><pubDate>Thu, 22 Jun 2023 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/6494694781b17.png" type="image/png" length="109288"/></item><item><title><![CDATA[Growth Hacker Marketing: The Future Of Modern Marketing]]></title><link>https://www.bloomtools.ca/blog/future-of-modern-marketing</link><guid>https://www.bloomtools.ca/blog/post/view/post/117653</guid><description><![CDATA[Between work and personal notifications on our laptops, smartphones and apple watches, sending marketing messages through modern-day technology is done with ease. In order to send marketing messages that generate growth, our marketing message needs to be rooted in analytics and collected data, to address and meet the needs of our desired targets.&nbsp;Growth MarketingGrowth Marketing is a term that describes the process of utilizing data from previous marketing initiatives, to better understa...]]></description><pubDate>Sun, 11 Jun 2023 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/63d2a1a73966b.jpg" type="image/jpeg" length="522342"/></item><item><title><![CDATA[Understanding Secondary CTAs: Everything You Need to Know]]></title><link>https://www.bloomtools.ca/blog/understanding-secondary-ctas--everything-you-need-to-know</link><guid>https://www.bloomtools.ca/blog/post/view/post/118517</guid><description><![CDATA[How do Secondary CTAs work?A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. This CTA is generally featured less prominently than your primary CTA, and it can be an excellent way to further engage and capture people who may not find the offer in your primary call-to-action appealing.Your main CTA, for instance, might be to buy one of your courses. You might ask visitor...]]></description><pubDate>Wed, 26 Apr 2023 18:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/64496eddc73e2.png" type="image/png" length="309357"/></item><item><title><![CDATA[How Captivating Pictures Can Keep People on Your Website]]></title><link>https://www.bloomtools.ca/blog/how-captivating-pictures-can-keep-people-on-your-website</link><guid>https://www.bloomtools.ca/blog/post/view/post/118261</guid><description><![CDATA[As a website expert, I know firsthand how important it is to make a website that looks good. High-quality images can make all the difference in getting a visitor&#39;s attention and keeping them interested on your site. In this blog post, I&#39;ll talk about the top five reasons why good images can keep people on your website longer and make their overall experience better.

A Picture is Worth a Thousand Words

The old saying that &quot;a picture is worth a thousand words&quot; is still true ...]]></description><pubDate>Fri, 31 Mar 2023 13:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/6426e626a7625.jpg" type="image/jpeg" length="203704"/></item><item><title><![CDATA[Content Inspiration To Drive Customer Engagement]]></title><link>https://www.bloomtools.ca/blog/content-inspiration-to-drive-customer-engagement</link><guid>https://www.bloomtools.ca/blog/post/view/post/117909</guid><description><![CDATA[In December you decked the halls, in January you rang in the new year, now comes February which is associated with Valentine&#39;s day and the month of love. This February, the Bloomtools team has some marketing ideas to utilize that your clients and prospects will love.

A New Month Brings New Trends

From the candygrams that your kids shared at school to the flowers that you purchased for your significant other, during the month of February Valentines Day is a recurring topic. To create con...]]></description><pubDate>Mon, 27 Feb 2023 19:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/63fd004047fd2.jpg" type="image/jpeg" length="551943"/></item><item><title><![CDATA[What is Content Writing?]]></title><link>https://www.bloomtools.ca/blog/what-is-content-writing</link><guid>https://www.bloomtools.ca/blog/post/view/post/117458</guid><description><![CDATA[In the digital age, having a website and a couple of marketing campaigns are not enough to disrupt the competing messages that our target customers experience online. As a result, content writing has evolved. Content writing is defined as any marketing strategy used to attract and retain your target customers through the use of online marketing vehicles in relation to your brand and products.&nbsp;

Content Marketing Tactic: Blog Articles

What&rsquo;s an example of a content marketing tactic...]]></description><pubDate>Fri, 23 Dec 2022 18:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/63a5f66cb064e.jpg" type="image/jpeg" length="330010"/></item><item><title><![CDATA[What to include in your email marketing campaigns]]></title><link>https://www.bloomtools.ca/blog/what-to-include-in-your-email-marketing-campaigns</link><guid>https://www.bloomtools.ca/blog/post/view/post/117226</guid><description><![CDATA[A Powerful Marketing Tool Under Your Fingertips

It&rsquo;s a simple yet powerful marketing vehicle that is right under your fingertips. You check it regularly and likely have a number of accounts. It&rsquo;s your email! Every time you communicate with a client, lead, associate or prospect via email, you have an untapped opportunity to engage in email marketing.&nbsp;

Email Marketing Strategy

Email marketing enables you to contact and connect with your target audiences in effective and mean...]]></description><pubDate>Thu, 24 Nov 2022 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/637f9ded51466.jpg" type="image/jpeg" length="432555"/></item><item><title><![CDATA[How many web pages should your website have?]]></title><link>https://www.bloomtools.ca/blog/how-many-web-pages-should-your-website-have</link><guid>https://www.bloomtools.ca/blog/post/view/post/116782</guid><description><![CDATA[The standard website for the majority of small to medium-sized businesses is 8 pages. There is a belief that the number of web pages that a website has can result in an increase in rankings. Rankings can be increased by increasing the web pages on your website, however, when it comes to truly ranking well within search engines and surpassing your competition, search engines favour quality over quantity. Before determining the number of web pages you would like your website to have, the Bloomt...]]></description><pubDate>Thu, 27 Oct 2022 19:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/635ada42bd185.jpg" type="image/jpeg" length="274882"/></item><item><title><![CDATA[How PPC helps you reach your target audience]]></title><link>https://www.bloomtools.ca/blog/how-ppc-helps-you-reach-your-target-audience</link><guid>https://www.bloomtools.ca/blog/post/view/post/116490</guid><description><![CDATA[You know that your website is valuable, but you crave deeper website data to gain the most out of your investment. Your last digital marketing campaign was beneficial, but you desire flexibility for future campaigns. Competitors are using Google Ads, and you want to jump on the trend. Luckily, Bloomtools offers pay-per-click (PPC) services to solve all of the above, while directing your target audience and more leads to your website.&nbsp;

Bloomtools Pay-per-click (PPC) or paid search advert...]]></description><pubDate>Thu, 22 Sep 2022 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/632c80986c1b4.jpg" type="image/jpeg" length="397054"/></item><item><title><![CDATA[What is SEO?]]></title><link>https://www.bloomtools.ca/blog/what-is-seo</link><guid>https://www.bloomtools.ca/blog/post/view/post/116262</guid><description><![CDATA[Whenever this term is mentioned, others speak highly of its value and return on investment. What exactly is Search engine optimization? In this post, the Bloomtools team breaks down the allusive term so you can not only understand but also invest and benefit from its value.&nbsp;

Search engine optimization refers to online activities to increase your website&rsquo;s traffic and encourage search engines to display your website via organic and free tactics. This includes implementing website u...]]></description><pubDate>Tue, 23 Aug 2022 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/630529fe5f116.jpg" type="image/jpeg" length="94117"/></item><item><title><![CDATA[The Importance of SEO for being found on Google]]></title><link>https://www.bloomtools.ca/blog/the-importance-of-seo-and-google</link><guid>https://www.bloomtools.ca/blog/post/view/post/116026</guid><description><![CDATA[You hear a new acronym, quickly Google to find out what it means, only to be left without a full understanding. Luckily, the next time you hear the acronym, &ldquo;SEO&rdquo; or Search Engine Marketing, you can turn to this Bloomtools article.

SERPS

This word has been used within email pitches at networking events; it seems to be the topic within the discussion panel, but what is a SERP? A search engine results page (SERP) is the list of results that a search engine returns in response to a...]]></description><pubDate>Thu, 21 Jul 2022 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/62d968c35e2e5.jpg" type="image/jpeg" length="33596"/></item><item><title><![CDATA[What do broken website links mean?]]></title><link>https://www.bloomtools.ca/blog/what-do-broken-website-links-mean</link><guid>https://www.bloomtools.ca/blog/post/view/post/115717</guid><description><![CDATA[This document provides information on how to identify and fix broken links on your website. Broken links can have a negative impact on your website's SEO, website rankings and user experience.]]></description><pubDate>Fri, 17 Jun 2022 19:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/62accca1c4aba.jpg" type="image/jpeg" length="56114"/></item><item><title><![CDATA[Bloomtools Designs Websites With The Latest Design and Development Tools]]></title><link>https://www.bloomtools.ca/blog/designs-websites-with-the-latest-design-and-development-tools</link><guid>https://www.bloomtools.ca/blog/post/view/post/115434</guid><description><![CDATA[Avoid visitors showing up on your website to see outdated or missing web tools by using a&nbsp;professional web design team. Bloomtools designs websites with the latest design and development tools and innovations. Here are some of our best tools for 2022.

Responsive Website Design

With the internet and mobile accessibility of websites- ensuring that your website looks good on both a computer screen and a phone screen is vital. Here at&nbsp;Bloomtools, each of our Responsive Websites is cus...]]></description><pubDate>Tue, 17 May 2022 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/6283c3b183731.jpg" type="image/jpeg" length="70979"/></item><item><title><![CDATA[Manage Web Content Like A Pro With A Bloomtools Content Management System]]></title><link>https://www.bloomtools.ca/blog/how-to-manage-web-content-like-a-pro</link><guid>https://www.bloomtools.ca/blog/post/view/post/114861</guid><description><![CDATA[ROI, CRM, SEO, TOK&hellip;acronyms seem to help the world go round, but they don&rsquo;t always make life simpler. One that definitely does, however, is CMS&ndash;content management system. If these three words fill you with questions (or dread), you can stop wondering: today, we&rsquo;re talking about how to manage web content like a pro.

What Is A Content Management System?

In technical terms, a content management system is an aggregation of content that can be stored, organized, edited, ...]]></description><pubDate>Wed, 23 Mar 2022 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/623b290f77a1d.jpg" type="image/jpeg" length="83703"/></item><item><title><![CDATA[Pros and Cons of Using TikTok To Market Your Small Business]]></title><link>https://www.bloomtools.ca/blog/tiktok-pros-and-cons-for-business</link><guid>https://www.bloomtools.ca/blog/post/view/post/114425</guid><description><![CDATA[Everybody&rsquo;s talking about it, yet to many it remains shrouded in mystery. TikTok took off during the pandemic and hasn&rsquo;t stopped growing since, and like most social media, it can be a valuable addition to a marketing arsenal: but is it really worth it for a small business? Here are some TikTok pros and cons for business.

TikTok Pros: The Potential for Authenticity

One of the great draws of TikTok over the past couple of years has been the platform&rsquo;s ability to encourage au...]]></description><pubDate>Fri, 11 Feb 2022 18:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/6206ab7d295d7.jpg" type="image/jpeg" length="61746"/></item><item><title><![CDATA[Blog Assessment Time: Is Yours Keeping Up?]]></title><link>https://www.bloomtools.ca/blog/blog-assessment-time-is-yours-keeping-up-</link><guid>https://www.bloomtools.ca/blog/post/view/post/114124</guid><description><![CDATA[A weekly or even monthly blog can be a real challenge to keep up. Ensuring that a blog is optimized, posting regularly and competing for the precious real estate on page one of Google are all difficult tasks; but sometimes, they feel like child&rsquo;s play compared to actually picking a topic and writing a few hundred words about. Today, it&rsquo;s blog assessment time: is your web content keeping up? Here are our tips for making sure it is.

Effective Blogging Starts with Your Topic

Many p...]]></description><pubDate>Thu, 13 Jan 2022 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/61e1850218143.jpg" type="image/jpeg" length="59593"/></item><item><title><![CDATA[Four Easy-To-Spot Signs of Bad Web Design]]></title><link>https://www.bloomtools.ca/blog/four-easy-to-spot-signs-of-bad-web-design</link><guid>https://www.bloomtools.ca/blog/post/view/post/113951</guid><description><![CDATA[If you&rsquo;ve designed and built your site yourself (congrats!), it&rsquo;s been a long process. Chances are your eyes and brain are tired of looking at the same few screens over and over again.

However, don&rsquo;t let hallmarks of bad web design slip through the cracks because of fatigue or boredom! The QA (Quality Assurance) stage of website testing is one of the most important in the whole lifecycle of a website, as it&rsquo;s the final chance to comb out errors before the big launch. ...]]></description><pubDate>Mon, 13 Dec 2021 18:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/61ba31571c1e8.jpg" type="image/jpeg" length="57009"/></item><item><title><![CDATA[Avoid These Common SEO Mistakes!]]></title><link>https://www.bloomtools.ca/blog/avoid-these-common-seo-mistakes</link><guid>https://www.bloomtools.ca/blog/post/view/post/113559</guid><description><![CDATA[The terms &ldquo;white hat&rdquo; and &ldquo;black hat&rdquo; conjure a fantasy universe where SEO writers battle it out in a winner-take-all fight for the soul of the Internet. Keywords fly back and forth in dazzling displays of lexical prowess, webpages are spawned like portals to other worlds and content is optimized at the speed of light. It sounds like witchcraft...and in a way, it is.

While actual search engine optimization is not quite that dramatic, it does have its own set of rules ...]]></description><pubDate>Mon, 08 Nov 2021 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/618985ae8e89d.jpg" type="image/jpeg" length="80298"/></item><item><title><![CDATA[Why Video Content is So Important on Socials]]></title><link>https://www.bloomtools.ca/blog/video-content-on-social-media</link><guid>https://www.bloomtools.ca/blog/post/view/post/113336</guid><description><![CDATA[While video may seem like the most difficult content creation type, it is actually the most important to include on your company&rsquo;s social media platforms. Whether your business uses Instagram, Facebook, Twitter, or LinkedIn primarily, video content is proven to get the most attention, most views, and most of all, the most click throughs to your website or other calls to action. In fact, social video generates 1200% more shares than text and image content combined. Here are a few reasons...]]></description><pubDate>Fri, 15 Oct 2021 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/616991482bacf.jpg" type="image/jpeg" length="97013"/></item><item><title><![CDATA[What is Search Engine Optimization?]]></title><link>https://www.bloomtools.ca/blog/what-is-search-engine-optimization</link><guid>https://www.bloomtools.ca/blog/post/view/post/113070</guid><description><![CDATA[As a new or small business, it can often be difficult to determine which actions are most important to take on a weekly or even daily basis. We&rsquo;ve all felt the pressure of there just not being enough hours in the day to get everything done. If you&rsquo;ve recently created a website for your business, you&rsquo;ve probably heard the term &ldquo;SEO&rdquo; or Search Engine Optimization. But what is search engine optimization and why is it an important piece to consider when managing your...]]></description><pubDate>Tue, 14 Sep 2021 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/6140c1e72e175.jpg" type="image/jpeg" length="70681"/></item><item><title><![CDATA[What is the Bloomtools Toolbox and How Does It Work?]]></title><link>https://www.bloomtools.ca/blog/what-is-the-bloomtools-toolbox-and-how-does-it-work-</link><guid>https://www.bloomtools.ca/blog/post/view/post/112694</guid><description><![CDATA[
 That&#39;s a great question! Apart from creating your beautiful, custom-designed website, Bloomtools offers a large array of website add-on tools to add extra functionality to the site. These marketing tools for small businesses can help your website function more smoothly, as well as help to increase that bottom line. Ensuring your online presence grows along with your business is crucial to developing a long-term online website strategy to get results today, and set you up for greater res...]]></description><pubDate>Fri, 13 Aug 2021 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/611689df6ee1a.jpg" type="image/jpeg" length="44057"/></item><item><title><![CDATA[Over 100 Canadian Directories to Help With Your SEO]]></title><link>https://www.bloomtools.ca/blog/over-100-canadian-directories-to-help-with-your-seo</link><guid>https://www.bloomtools.ca/blog/post/view/post/112473</guid><description><![CDATA[
 Directories were all the rage in the early days of the world wide web. Once your website was live on the internet all you needed to promote it was to submit it to any of these directories - the more directories you were listed on, the more relevant and important your website was considered by the search engines.

 Unfortunately, it wasn&#39;t long before cheap online marketers took advantage of this and sought backlinks to their websites anywhere and everywhere, spammy or otherwise.

 As a ...]]></description><pubDate>Thu, 22 Jul 2021 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/60f9805ce1481.jpg" type="image/jpeg" length="95455"/></item><item><title><![CDATA[Google Introduces "Search Console Insights"]]></title><link>https://www.bloomtools.ca/blog/google-search-console-insights</link><guid>https://www.bloomtools.ca/blog/post/view/post/112333</guid><description><![CDATA[
 Did you know that Google&#39;s worldwide search market share is 86.6%? That&#39;s likely the reason they never stop innovating. And with Google Analytics becoming more and more detailed to where you can almost pinpoint the exact reason someone visits your site and is interested in your products - business owners and marketing teams have that much more control. Now with the launch of Google&#39;s new Search Console Insights, you can truly understand how your audience finds your content and w...]]></description><pubDate>Wed, 14 Jul 2021 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/60eefdc20f7b9.jpg" type="image/jpeg" length="61481"/></item><item><title><![CDATA[Why a Detailed SEO Performance Review Is Important For Your Business]]></title><link>https://www.bloomtools.ca/blog/website-seo-performance-review</link><guid>https://www.bloomtools.ca/blog/post/view/post/112138</guid><description><![CDATA[
 Your website is the most important marketing tools for your business and whether your website is the lifeblood of your business or it&#39;s just one of many ways you generate revenue, chances are you&#39;ve likely invested a good deal of resources on the site. To that end, it can obviously be frustrating to spend a lot of time and money on the CMS, hosting, programming, and design for a website and not see enough results to make it worthwhile.

 But if you don&#39;t know why you&#39;re not ...]]></description><pubDate>Thu, 24 Jun 2021 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/60d490b39ab1e.jpg" type="image/jpeg" length="106151"/></item><item><title><![CDATA[The Unexpected Return of QR Codes]]></title><link>https://www.bloomtools.ca/blog/qr-code-marketing-strategy</link><guid>https://www.bloomtools.ca/blog/post/view/post/111989</guid><description><![CDATA[
 First used in 1994 by a Japanese automotive company, QR codes have since been leveraged for a variety of purposes. QR (short for Quick Response) codes became popular in the 90s and early 2000s, as marketers everywhere started slapping them on everything from products to magazines to bus stop advertisements. And with smartphones becoming increasingly commonplace, QR codes also created more accessibility. We saw a dip in their use in the 2010s, but since the pandemic hit (and we all needed to...]]></description><pubDate>Tue, 15 Jun 2021 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/60c8cd042c381.jpg" type="image/jpeg" length="65783"/></item><item><title><![CDATA[The Importance of Receiving Google Reviews]]></title><link>https://www.bloomtools.ca/blog/the-importance-of-google-reviews</link><guid>https://www.bloomtools.ca/blog/post/view/post/111860</guid><description><![CDATA[Getting reviews from your customers and clients has always been a beneficial exercise for business, but today its importance is even greater.

 There are three main benefits of getting customer reviews:

 
  To acquire testimonials you can use in marketing your business
 
  To better understand what you are doing right and/or wrong as a business
 
  To improve the visibility of your business on Google.


 In regards to the latter, the importance of accumulating genuine and honest reviews of yo...]]></description><pubDate>Fri, 28 May 2021 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/60b0f6fd7487c.jpg" type="image/jpeg" length="76301"/></item><item><title><![CDATA[How Long Does SEO Take to Work?]]></title><link>https://www.bloomtools.ca/blog/how-long-does-seo-take</link><guid>https://www.bloomtools.ca/blog/post/view/post/111770</guid><description><![CDATA[
 As a first time client or first time launching a new website you may ask yourself &quot;how long does SEO take?&quot;. There is never a simple answer to give to a question like this. Search engine optimization has drastically changed over time and often people have an understanding of SEO that doesn&#39;t necessarily exist anymore.

 SEO is one of the more complex aspects of your online presence and it&#39;s important to take your time when it comes to choosing a domain name and creating co...]]></description><pubDate>Tue, 18 May 2021 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/60a3f7ebb49f8.jpg" type="image/jpeg" length="298680"/></item><item><title><![CDATA[How to Run a Facebook Page Successfully]]></title><link>https://www.bloomtools.ca/blog/how-to-run-facebook-page-successfully</link><guid>https://www.bloomtools.ca/blog/post/view/post/111709</guid><description><![CDATA[
 Social media for business isn&#39;t optional anymore, it&#39;s a necessity for your brand. And Facebook should be top of mind when it comes to your social media presence and deciding which platforms to take advantage of. With 2.8 billion active monthly users and 1.84 billion daily users, this social media giant is thriving with opportunity and the clear leader when it comes to market share. Contrary to popular belief, 65% of Facebook users are also under the age of 35, making it a worthwhil...]]></description><pubDate>Mon, 10 May 2021 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/6099762904e5a.jpg" type="image/jpeg" length="67648"/></item><item><title><![CDATA[Why You Should Start Optimizing For Voice Search ASAP]]></title><link>https://www.bloomtools.ca/blog/voice-search-optimization</link><guid>https://www.bloomtools.ca/blog/post/view/post/111451</guid><description><![CDATA[
 Did you know that the number of households predicted to own a smart speaker by 2022 is 55%? You&#39;re probably counting the number of people you know who already have a Google Home or an Alexa right now. As these devices become more popular, so does the regularity of voice searches. But what is voice search? Voice search simply refers to speaking your search questions to a smart device rather than typing them. As voice search slowly takes over in terms of the percentage of search queries m...]]></description><pubDate>Tue, 13 Apr 2021 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/6075ab30842e7.jpg" type="image/jpeg" length="44620"/></item><item><title><![CDATA[This is Why Your Website Needs to be Mobile Friendly]]></title><link>https://www.bloomtools.ca/blog/mobile-friendly-website-design</link><guid>https://www.bloomtools.ca/blog/post/view/post/111245</guid><description><![CDATA[
 When Website designers approach creating a website, they do the work from behind the giant screens of their desktop computers or even laptops. When they show it to you, you scroll through at your desk and are impressed by how beautiful it looks. You&#39;re a very happy with the results, so you pay them their fee and go on your way!

 If that scenario sounds familiar, it means you&#39;ve forgotten about a very important factor in website design: your mobile site. Creating a website that is m...]]></description><pubDate>Fri, 26 Mar 2021 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/605b6d03e1066.jpg" type="image/jpeg" length="321451"/></item><item><title><![CDATA[3 Evergreen Content Ideas to Increase Traffic]]></title><link>https://www.bloomtools.ca/blog/evergreen-content-ideas</link><guid>https://www.bloomtools.ca/blog/post/view/post/111059</guid><description><![CDATA[
 Creating evergreen content is a great way to increase traffic and keep it coming to your website. But wait, what is evergreen content anyway? Evergreen content is content that never goes out of date. In the same way evergreen plants never lose their green leaves year-round, evergreen content never loses its value. These are articles, blog posts, webinars, podcasts etc. that people will always be searching for. They can help drive traffic to your website for months and years to come, unlike ...]]></description><pubDate>Thu, 11 Mar 2021 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/604a402c5ef05.jpg" type="image/jpeg" length="81157"/></item><item><title><![CDATA[How to Start a Blog in 2021]]></title><link>https://www.bloomtools.ca/blog/how-to-start-a-blog</link><guid>https://www.bloomtools.ca/blog/post/view/post/110820</guid><description><![CDATA[
 Starting a blog for your business can have a myriad of benefits. Blogs can attract new leads by helping build relationships with new visitors who may be looking to learn more about your product or service industry before deciding to purchase. They can build trust with your existing customer-base and keep them coming back for the expert information you have to offer. Blogs can also greatly improve your SEO (search engine optimization) since SEO places a premium on high-quality content that i...]]></description><pubDate>Wed, 10 Feb 2021 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/602404a416e6e.jpg" type="image/jpeg" length="126685"/></item><item><title><![CDATA[Google Workspace for Your Emails]]></title><link>https://www.bloomtools.ca/blog/google-workspace-for-emails</link><guid>https://www.bloomtools.ca/blog/post/view/post/110801</guid><description><![CDATA[
 The POP email systems that you are using and was popular in the last two decades has now become a thing of the past. It&#39;s come to the point where we need to have clients make the move away from POP and replaced by the more user-friendly, reliable, and flexible Cloud solutions, like Google Workplace (renamed from G Suite), which is our preferred solution.

 We have been offering G Suite (Google Workspace) as our primary email system to our clients for quite some time now, however, we sti...]]></description><pubDate>Mon, 08 Feb 2021 21:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/6023fffc3b48c.jpg" type="image/jpeg" length="60439"/></item><item><title><![CDATA[Don't Unsubscribe From Illicit Spam Emails and Texts]]></title><link>https://www.bloomtools.ca/blog/don-t-unsubscribe-from-spam</link><guid>https://www.bloomtools.ca/blog/post/view/post/110715</guid><description><![CDATA[
 Some of us can be a little too diligent when dealing with email or text spam because whatever you do, you shouldn&#39;t click &quot;unsubscribe&quot; links or text &quot;stop&quot; in reply, as they literally mean &quot;subscribe&quot; and &quot;please, go on&quot; to illicit spammers.

 Interacting with spammers in anyway is bad

 There&#39;s a difference between illicit spam sending you malware links and selling fake insurance rates, versus that newsletter you signed up for and may no lon...]]></description><pubDate>Wed, 03 Feb 2021 18:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/601b0ded97305.jpg" type="image/jpeg" length="126961"/></item><item><title><![CDATA[SEO Practices Do's & Don'ts]]></title><link>https://www.bloomtools.ca/blog/best-seo-practices</link><guid>https://www.bloomtools.ca/blog/post/view/post/110601</guid><description><![CDATA[
 Search engine optimization (SEO) is a complex world which is constantly evolving, with changes that have made some techniques outdated and obsolete. Knowledge of the current techniques are key to a successful SEO plan.

 With that being said, we&#39;ve compiled a list of the top do&#39;s and don&#39;ts of SEO practices to ensure you&#39;re approaching SEO with the best practices in mind, helping you benefit from time and effort spent.

 &nbsp;

 SEO is important for every business

 
  Orga...]]></description><pubDate>Tue, 26 Jan 2021 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/60102b8f49b68.jpg" type="image/jpeg" length="209418"/></item><item><title><![CDATA[4 Web Design Trends to Try in 2021]]></title><link>https://www.bloomtools.ca/blog/web-design-trends-2021</link><guid>https://www.bloomtools.ca/blog/post/view/post/110373</guid><description><![CDATA[
 As everyone spends more time at home in front of their phones and computers, you may find yourself thinking about your web presence more than ever. Luckily, web design innovation never stops and there&#39;s always something new and exciting for you to try. To help boost your web design strategy in 2021, we&#39;ve narrowed down 4 web design trends you may want to consider this year.

 Web Design Trend #1: Retro Fonts

 

 Let&#39;s start with the basics. Fonts go in and out of style like clo...]]></description><pubDate>Mon, 11 Jan 2021 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5ffc694edb3be.jpg" type="image/jpeg" length="86298"/></item><item><title><![CDATA[How to find keywords and add them to your website]]></title><link>https://www.bloomtools.ca/blog/how-to-find-and-add-keywords-to-your-website</link><guid>https://www.bloomtools.ca/blog/post/view/post/110245</guid><description><![CDATA[
 As a business owner you are told that you need to use keywords on your website to improve the organic search engine ranking.&nbsp;Unfortunately, some business owners either don&#39;t know why this is important or don&#39;t know how to do it to get the rankings that will bring in customers naturally.

 Below we&#39;re going to define what keywords are. Then show you how to select keywords and add them to your site in a way that doesn&#39;t seem forced.

 Choosing the keywords that are right ...]]></description><pubDate>Thu, 17 Dec 2020 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5fdba6956fe34.jpg" type="image/jpeg" length="81677"/></item><item><title><![CDATA[Is Your Social Media Strategy on Track for 2021?]]></title><link>https://www.bloomtools.ca/blog/social-media-strategy-2021</link><guid>https://www.bloomtools.ca/blog/post/view/post/110139</guid><description><![CDATA[
 It&#39;s already the middle of December, and that means it&#39;s time to evaluate your marketing strategy for 2021. While there should always be wiggle room to pivot (and if 2020 has taught us anything, it&#39;s that we must be ready to pivot at a moment&#39;s notice!), you should have a general idea of where you&#39;d like your social media marketing strategy to take you and your business next year. Bloomtools has the tools to get you on track!

 Social Media Integration is Key

 Keeping u...]]></description><pubDate>Tue, 15 Dec 2020 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5fd90b2b5cf5d.jpg" type="image/jpeg" length="37651"/></item><item><title><![CDATA[How to Get Your Newsletters Opened More Frequently]]></title><link>https://www.bloomtools.ca/blog/get-your-newsletters-opened-more-frequently</link><guid>https://www.bloomtools.ca/blog/post/view/post/109673</guid><description><![CDATA[
 There are&nbsp;billions of emails sent globally each day, it&#39;s easy to think that your email marketing is just a small fish in a massive pond. Maybe you&#39;re thinking because of the sheer magnitude of emails sent daily, that your efforts will be wasted.

 However, email marketing maintains a strong presence in the digital marketing world and generates on average $38 for every $1 spent.

 But with the inboxes of your customers seeing an influx of emails every day, how can you create ca...]]></description><pubDate>Tue, 24 Nov 2020 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5fbe9e677ae95.jpg" type="image/jpeg" length="438007"/></item><item><title><![CDATA[Virtual Alternatives to Traditional Corporate Holiday Parties]]></title><link>https://www.bloomtools.ca/blog/virtual-holiday-party</link><guid>https://www.bloomtools.ca/blog/post/view/post/109579</guid><description><![CDATA[
 As we get closer to the holiday season, it&#39;s safe to say we won&#39;t be celebrating the way we usually do at work. While there won&#39;t be halls and restaurants booked out, large fancy dinners, or in-office potlucks, there&#39;s no reason companies can&#39;t get together and celebrate the end of the year a little differently. Virtual holiday parties can be fun, engaging events, and the best part is you can still be in your pj bottoms while in attendance!

 Virtual Holiday Party Food a...]]></description><pubDate>Thu, 12 Nov 2020 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5fad75e841cac.jpg" type="image/jpeg" length="46659"/></item><item><title><![CDATA[How to Deal with Negative Reviews Positively]]></title><link>https://www.bloomtools.ca/blog/how-to-deal-with-negative-reviews-positively</link><guid>https://www.bloomtools.ca/blog/post/view/post/109306</guid><description><![CDATA[
 So you&#39;ve come across a negative review of your company. It&#39;s never fun to read negative company reviews when you put your heart and soul into your business on a daily basis. But negative reviews are part of being in business, and are certainly part of the online world in general, where people are often more harsh than they would be in person. We can feed you the old &quot;don&#39;t take it personally&quot; line, but the fact is that no matter how you take it internally, it&#39;s yo...]]></description><pubDate>Tue, 20 Oct 2020 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f8ef8a011038.jpg" type="image/jpeg" length="32095"/></item><item><title><![CDATA[Are You Keeping in Touch With Your Clients? This is How to.]]></title><link>https://www.bloomtools.ca/blog/use-marketing-tools-to-retain-existing-clients</link><guid>https://www.bloomtools.ca/blog/post/view/post/109380</guid><description><![CDATA[
 68% of all people leave a business, because of &#39;perceived indifference&#39; - What are you doing to keep your clients?

 The relationship between businesses and their clients in is changing. It is no longer characterized by simply providing a product or service that someone wants to buy.

 Did you know it costs less money to retain an existing client than it does to acquire a new one? It can cost up to 5 times as much to attract a new customer, as well as more time and effort on your be...]]></description><pubDate>Wed, 07 Oct 2020 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f9847a87e390.jpg" type="image/jpeg" length="355897"/></item><item><title><![CDATA[18 website updates to consider before reopening after COVID-19]]></title><link>https://www.bloomtools.ca/blog/website-checklist-for-reopening-after-covid-19</link><guid>https://www.bloomtools.ca/blog/post/view/post/108891</guid><description><![CDATA[
 Canadian businesses are starting to re-open again and now it&#39;s time to update your website with the information necessary to facilitate a successful reopening in the wake of COVID-19.

 Your customers and clients will&nbsp;be looking to you to guide them, we want to make sure that you have all the bases covered.

 18 updates you should consider before for your website when reopening after COVID-19

 Planning in advance is crucial as initially, things will be in flux as everyone gets use...]]></description><pubDate>Wed, 23 Sep 2020 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f513951615e4.jpg" type="image/jpeg" length="29704"/></item><item><title><![CDATA[What is Retargeting and Should You Be Leveraging It?]]></title><link>https://www.bloomtools.ca/blog/what-is-retargeting</link><guid>https://www.bloomtools.ca/blog/post/view/post/108973</guid><description><![CDATA[
 Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited your website but for whatever reason, did not complete their transaction. As you&#39;ll see, this is a very common scenario!

 The Whys of Retargeting Marketing

 Did you know that 97-98% of people who...]]></description><pubDate>Fri, 11 Sep 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f5f06cc2a2ae.jpg" type="image/jpeg" length="71518"/></item><item><title><![CDATA[What is E-A-T? (and Why it's important for SEO)]]></title><link>https://www.bloomtools.ca/blog/what-is-eat</link><guid>https://www.bloomtools.ca/blog/post/view/post/108807</guid><description><![CDATA[
 What Does the E-A-T Acronym Stand For?

 The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google.

 Your website&#39;s E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to search engine inquiries - Each of these three words represents a measurement of a business&#39;s right to be considered a leader in their field, no matter what industry or niche they may fall into.

 Obv...]]></description><pubDate>Fri, 28 Aug 2020 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f49084e78978.jpg" type="image/jpeg" length="427218"/></item><item><title><![CDATA[A Brief Guide to Online Customer Service Tools]]></title><link>https://www.bloomtools.ca/blog/online-customer-service-tools</link><guid>https://www.bloomtools.ca/blog/post/view/post/108751</guid><description><![CDATA[
 Customer service is the backbone of any business. It&#39;s impossible to run a company without it, and customers tend to share their experiences (good and bad) with their friends and family. Your clients have influence over the people they share their experiences with and could persuade or dissuade them from purchasing from you, or even considering doing business with you. Now that the majority of shopping is being done online, here are a few apps and websites you may want to consider addin...]]></description><pubDate>Mon, 17 Aug 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f3fe1ce17963.jpg" type="image/jpeg" length="45530"/></item><item><title><![CDATA[7 Reasons Your Business Should be Investing in Google Ads]]></title><link>https://www.bloomtools.ca/blog/7-reasons-you-should-invest-in-google-ads</link><guid>https://www.bloomtools.ca/blog/post/view/post/108577</guid><description><![CDATA[
 Google Ads is Google&#39;s wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven&#39;t heard of Google Ads, you&#39;ve no doubt seen one of their ads before - this tool is used by thousands of businesses of all sizes with proven results.

 While it&#39;s no secret that it&#39;s important to rank highly on Google, the overall competitiveness of organic search engine optimization can make that increasin...]]></description><pubDate>Wed, 29 Jul 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f22fcafd8df8.jpg" type="image/jpeg" length="53267"/></item><item><title><![CDATA[B2B Marketing: How to Host a Webinar]]></title><link>https://www.bloomtools.ca/blog/b2b-marketing--how-to-host-a-webinar</link><guid>https://www.bloomtools.ca/blog/post/view/post/108450</guid><description><![CDATA[
 Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products or services. While in-person events are out of the question at the moment, engaging your new and existing customers is increasingly important to maintaining your business. As part of your B2B strategy, learning how to host a webinar can be a lucrative tactic, if properly planned and executed. Here&#39;s how to host a webinar in 6 easy steps.

 Step ...]]></description><pubDate>Wed, 15 Jul 2020 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f0f120c66cdf.jpg" type="image/jpeg" length="65603"/></item><item><title><![CDATA[Podcasting is on the Rise]]></title><link>https://www.bloomtools.ca/blog/podcasting-is-on-the-rise</link><guid>https://www.bloomtools.ca/blog/post/view/post/108271</guid><description><![CDATA[
 For businesses new and old, now&#39;s the time to take advantage of the growing podcast user base. In less than five years, the podcast industry saw a staggering listenership growth of 70%. Thanks to COVID-19, that number has surged again by another 10% in just a few months - Canadians are now listening to podcasts more than ever before!

 One of the reasons podcasts have become so popular boils down to convenience and ease of consumption. Unlike sitting down to read a blog, podcasts encour...]]></description><pubDate>Wed, 24 Jun 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5ef35f555bbfa.jpg" type="image/jpeg" length="265240"/></item><item><title><![CDATA[Google Currents is Set to Replace Google+ on July 6th]]></title><link>https://www.bloomtools.ca/blog/google-currents-is-set-to-replace-google--on-july-6th</link><guid>https://www.bloomtools.ca/blog/post/view/post/108122</guid><description><![CDATA[
 While Google&#39;s initial attempt at social media, Google+, has now been shut down for over a year (since April 2019), its enterprise-level customers are still taking advantage of G Suite features to this day. On July 6th, however, a new product called &quot;Google Currents,&quot; will be taking its place and be made available to all G Suite users.

 Is Google Currents a Rebrand of Google+ or Something Entirely New?

 From start to finish, Google+ never had much of a fighting chance agains...]]></description><pubDate>Mon, 08 Jun 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5ede722064f13.jpg" type="image/jpeg" length="92775"/></item><item><title><![CDATA[How to Get Your Website Traffic to Convert to a Paying Customer]]></title><link>https://www.bloomtools.ca/blog/how-to-get-your-website-traffic-to-convert-to-a-paying-customer</link><guid>https://www.bloomtools.ca/blog/post/view/post/108041</guid><description><![CDATA[
 Are you getting traffic to your website but have no conversions or your conversions you are getting aren&#39;t improving? Have you re-designed your website, put up more content, and still not seeing enough improvement in conversions? It&#39;s great to see lots of traffic coming into your website; this is usually an indicator your marketing efforts are working efficiently. Having traffic to your site is one thing, but the primary end goal in bringing traffic to the site is to convert this tr...]]></description><pubDate>Thu, 28 May 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5ecd4b000940f.jpg" type="image/jpeg" length="70845"/></item><item><title><![CDATA[This is Why Google My Business is Essential to Local Businesses]]></title><link>https://www.bloomtools.ca/blog/this-is-why-google-my-business-is-essential-to-local-businesses</link><guid>https://www.bloomtools.ca/blog/post/view/post/107968</guid><description><![CDATA[
 When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with these days (TikTok). What local businesses often overlook, however, is the beast that&#39;s sitting right in front of them. And while the corporation&#39;s initial attempt at social media, Google+, has long dissolved, Google My Business remains an important aspect of local SEO, as well as social media.

 Related Article: 6 Free SEO Tools Every Sma...]]></description><pubDate>Wed, 13 May 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5ebc016560513.jpg" type="image/jpeg" length="60127"/></item><item><title><![CDATA[SEO Health Check]]></title><link>https://www.bloomtools.ca/blog/seo-health-check</link><guid>https://www.bloomtools.ca/blog/post/view/post/107819</guid><description><![CDATA[
 What is an SEO Health Check?

 A healthy website is vital to the online presence of your business. There&#39;s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Technology is constantly changing, and a regular SEO health check (whether it&#39;s once, twice or even three times a year) helps ensure your website is up-to-date with Google&#39;s standards and also allows you to improve your website without the time and cost of a monthly ...]]></description><pubDate>Wed, 29 Apr 2020 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5ea6f419f282f.jpg" type="image/jpeg" length="233230"/></item><item><title><![CDATA[6 Tips for Creating Video Content at Home]]></title><link>https://www.bloomtools.ca/blog/6-tips-for-creating-video-content-at-home</link><guid>https://www.bloomtools.ca/blog/post/view/post/107726</guid><description><![CDATA[
 While some of us are now working from home for the time being, that doesn&#39;t mean working on your business has to stop. In fact, this provides ample opportunity to try something new, such as giving the extremely effective video content a go.

 Videos are becoming essential for websites - &quot;Users spend 88% more time on websites that have videos&quot; (source: Forbes), but also in your emails - &quot;Emails are opened 7% more when they have the word &#39;video&#39; in the subject line&...]]></description><pubDate>Wed, 22 Apr 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e95b162a79e6.jpg" type="image/jpeg" length="347710"/></item><item><title><![CDATA[Free Online Business Courses for Entrepreneurs | Bloomtools]]></title><link>https://www.bloomtools.ca/blog/free-online-business-courses-for-entrepreneurs---bloomtools</link><guid>https://www.bloomtools.ca/blog/post/view/post/107724</guid><description><![CDATA[
 As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before.

 Luckily, many businesses, professionals and institutions are providing free online courses for entrepreneurs. Covering every aspect from accounting to stress- management, these free online business classes are amazing ...]]></description><pubDate>Tue, 14 Apr 2020 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e94982538f64.jpg" type="image/jpeg" length="328575"/></item><item><title><![CDATA[How to pivot your business to create more cash flow]]></title><link>https://www.bloomtools.ca/blog/how-to-pivot-your-business-to-create-more-cash-flow</link><guid>https://www.bloomtools.ca/blog/post/view/post/107718</guid><description><![CDATA[
 11+ thought provoking strategies to make money right now

 The market is different and will be for a while, and if your revenue is dropping you need to take a look right now at what you can pivot or change in your business to make more money. As to continue only with what you did in the past... well you know your future. So you NOW need to come up with new strategies to work on with your current clients, database or new niches to make money.

 Below are some strategies for you to consider -...]]></description><pubDate>Fri, 10 Apr 2020 20:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e8f8c225c68a.jpg" type="image/jpeg" length="213347"/></item><item><title><![CDATA[Creative Ways Businesses Are Adjusting During the COVID-19 Times]]></title><link>https://www.bloomtools.ca/blog/creative-ways-businesses-are-adjusting-during-the-covid-19-times</link><guid>https://www.bloomtools.ca/blog/post/view/post/107720</guid><description><![CDATA[
 It goes without saying that times are different. They&#39;re also incredibly uncertain - especially for businesses. Maybe the thought has crossed your mind, &quot;to market or not market?&quot; while this uncertainty lingers.

 Let&#39;s look at history - during the GFC, there were so many businesses stunned by what was happening globally, they stopped financing their marketing. However, the few that carried on were some of the few that came out stronger and able to hit the ground running f...]]></description><pubDate>Sun, 05 Apr 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e8fa4f7c7139.jpg" type="image/jpeg" length="234931"/></item><item><title><![CDATA[How to put a COVID-19 notification on your website]]></title><link>https://www.bloomtools.ca/blog/how-to-put-a-covid-19-notification-on-your-website</link><guid>https://www.bloomtools.ca/blog/post/view/post/107590</guid><description><![CDATA[
 Whether your team is working remotely, you have a physical location still open for business, you&#39;re currently meeting or visiting clients, or if you&#39;ve sadly had to close for a while, it&#39;s important to let people know how, if and when you are operating during this uncertain time.

 Google recommends updating your My Business listing if your opening hours have changed and it wouldn&#39;t hurt to let existing customers know via email if you utilise database marketing, however a gr...]]></description><pubDate>Thu, 02 Apr 2020 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e84980006957.png" type="image/png" length="598960"/></item><item><title><![CDATA[Coronavirus: How to prepare your business and staff to work from home]]></title><link>https://www.bloomtools.ca/blog/coronavirus--how-to-prepare-your-business-and-staff-to-work-from-home</link><guid>https://www.bloomtools.ca/blog/post/view/post/107589</guid><description><![CDATA[
 The recent announcements by the World Health Organization designating the COVID-19 Virus (Coronavirus) a global pandemic and calling for specific measures to combat the spread of the virus have had an impact on all of us and our work.

 Over the weeks and months to come there is no doubt Coronavirus will have a major effect on our businesses and way of life. The reality is where possible you may need to get your team to work remotely (if not already doing so) so we have pulled together some...]]></description><pubDate>Wed, 01 Apr 2020 13:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e8493fae2bc6.jpg" type="image/jpeg" length="225239"/></item><item><title><![CDATA[SEO Metadata: The Importance of a Click-Worthy Meta Description]]></title><link>https://www.bloomtools.ca/blog/seo-metadata</link><guid>https://www.bloomtools.ca/blog/post/view/post/107292</guid><description><![CDATA[
 Even among the knick knacks and patty whacks added to Google&#39;s search engine results pages (SERPs) over the years, there&#39;s still one staple feature that continues to have the largest impact over whether users click through a search result.

 According to a study from Ignite Visibility, meta descriptions, followed by brand and meta page title, have the largest influence on organic click-through rates. The survey polled over 500 participants in the 25-60 age range.

 Here&#39;s the br...]]></description><pubDate>Mon, 09 Mar 2020 12:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e5e7f12d261b.jpg" type="image/jpeg" length="274719"/></item><item><title><![CDATA[The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)]]></title><link>https://www.bloomtools.ca/blog/alternate-ppc-platforms-to-try</link><guid>https://www.bloomtools.ca/blog/post/view/post/107188</guid><description><![CDATA[
 Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You&#39;d be stating the obvious.

 For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI.

 At Bloomtools, we&#39;re very familiar with digital advertising platforms beyond Facebook and Google (that&#39;s right, they exist).

 Coupling the types of paid advertising discussed below with a sound pay...]]></description><pubDate>Mon, 24 Feb 2020 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e4432c1e8aee.jpg" type="image/jpeg" length="140160"/></item><item><title><![CDATA[Marketing Stories: Our Favourite Superbowl 2020 Ads]]></title><link>https://www.bloomtools.ca/blog/superbowl-2020-ads</link><guid>https://www.bloomtools.ca/blog/post/view/post/107160</guid><description><![CDATA[
 Story telling is engrained in our human DNA. We&#39;ve been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written.

 Story telling has been a means of entertainment, so it&#39;s no wonder that strong advertising and marketing uses this method to weave a narrative that entertains and captures their audience. A brand&#39;s message is only as strong as it&#39;s reach and story telling acts as ...]]></description><pubDate>Mon, 10 Feb 2020 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e418a7713c63.jpg" type="image/jpeg" length="218023"/></item><item><title><![CDATA[Looking Ahead to Paid Search Advertising Changes in 2020]]></title><link>https://www.bloomtools.ca/blog/looking-ahead-to-paid-search-advertising-changes-in-2020</link><guid>https://www.bloomtools.ca/blog/post/view/post/106942</guid><description><![CDATA[
 Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019.

 However, with the following paid search marketing changes coming in 2020, it&#39;s an exciting time for marketers to explore fresh ways to advertise and optimize their campaigns in the new decade.

 Discovery Campaigns from Google

 Arguably the most important announcement from Google Marketing Live 2019, D...]]></description><pubDate>Wed, 15 Jan 2020 13:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5e1602071e762.jpg" type="image/jpeg" length="230215"/></item><item><title><![CDATA[Understanding BERT - Google's Search Algorithm Update]]></title><link>https://www.bloomtools.ca/blog/understanding-bert---google-s-search-algorithm-update</link><guid>https://www.bloomtools.ca/blog/post/view/post/106810</guid><description><![CDATA[
 In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of.

 So, what is BERT? Where did the BERT framework come from? What does the BERT update do? Does it affect your website? We&#39;ll dig into those questions to help you understand what this means for your business and the future of search.

 <br />
 What is the B...]]></description><pubDate>Thu, 19 Dec 2019 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5df12ffe3754d.png" type="image/png" length="17026"/></item><item><title><![CDATA[6 of our Favourite Viral Trends of 2019]]></title><link>https://www.bloomtools.ca/blog/6-of-our-favourite-viral-trends-of-2019</link><guid>https://www.bloomtools.ca/blog/post/view/post/106762</guid><description><![CDATA[
 Nothing brings people together like a good internet viral trend or video.

 Whether it brings tears, laughter, or some good ol&#39; fashioned keyboard rage, viral trends are a supernova: It&#39;s seen everywhere, all the time, only to disappear and make way for the next online sensation.

 With so many memes popping up every week, you may have already forgotten about these viral hits that stole our attention and sometimes, our hearts (we&#39;re looking at you, baby Yoda). These were our fav...]]></description><pubDate>Mon, 09 Dec 2019 13:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5de69fa47f149.jpg" type="image/jpeg" length="179994"/></item><item><title><![CDATA[Is Your Website Black Friday Ready?]]></title><link>https://www.bloomtools.ca/blog/is-your-website-black-friday-ready-</link><guid>https://www.bloomtools.ca/blog/post/view/post/106343</guid><description><![CDATA[
 Even ecommerce businesses aren&#39;t safe from the onslaught Black Friday brings every November. During your Black Friday online sale (you&#39;re having a sale, aren&#39;t you?), you can expect a wave of shoppers clambering through your digital shelves for deals they&#39;ve waited all year for. &nbsp;

 And that&#39;s exactly what you want. Better yet, if you make the Black Friday experience on your site simple to navigate and conversion-focused, you&#39;ll be able to sell so much more duri...]]></description><pubDate>Fri, 08 Nov 2019 13:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5dc047104614f.jpg" type="image/jpeg" length="471738"/></item><item><title><![CDATA[6 Free SEO Tools Every Small Business Should Be Using]]></title><link>https://www.bloomtools.ca/blog/6-free-seo-tools-every-small-business-should-be-using</link><guid>https://www.bloomtools.ca/blog/post/view/post/105981</guid><description><![CDATA[
 You&#39;ve read all about SEO, and you know that you need to be monitoring and tweaking your company&#39;s SEO strategy constantly, but as a small business owner or marketing manager, you simply don&#39;t have the time to babysit your online presence.

 The good news is, there are plenty of helpful, easy-to-use, and most of all free SEO tools available to make your life easier. From all-around SEO checkers to more specific tools, here are 7 best free SEO tools for small business:

 1. Best ...]]></description><pubDate>Wed, 02 Oct 2019 12:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5d8e1022d6907.jpg" type="image/jpeg" length="961687"/></item><item><title><![CDATA[These 3 Trends Will Impact SEO the Most in the Next 3 Years]]></title><link>https://www.bloomtools.ca/blog/these-3-trends-will-impact-seo-the-most-in-the-next-3-years</link><guid>https://www.bloomtools.ca/blog/post/view/post/105807</guid><description><![CDATA[
 As the old saying goes, good things come in threes. Harry, Ron, and Hermione. The Three Stooges. A package of Reese Peanut Butter Cups.

 According to a SparkToro survey polling over 1,500 SEOs, there&#39;s another fine trio to add to that list, at least if you&#39;re an SEO or in the digital marketing industry. Google verticals, machine learning and AI advancements, and zero-click searches are three trends expected to impact SEO the most over the next three years.

 Let&#39;s examine each ...]]></description><pubDate>Tue, 10 Sep 2019 13:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5d713fc630b00.jpg" type="image/jpeg" length="294436"/></item><item><title><![CDATA[Understanding Search Intent and SEO]]></title><link>https://www.bloomtools.ca/blog/understanding-search-intent-and-seo</link><guid>https://www.bloomtools.ca/blog/post/view/post/105651</guid><description><![CDATA[
 Are you familiar with the Zero Moment of Truth?

 Google coined the term in 2011, referencing the change in consumer behaviour online. It&#39;s that elusive moment in the buyer&#39;s journey between the stimulus that made you aware of a product and the First Moment of Truth. It&#39;s when a buyer recalls a brand just before they&#39;re about to hit that &#39;Add to Cart&#39; button.

 What does this have to do SEO? Well, everything. Understanding what type of content you need throughou...]]></description><pubDate>Fri, 16 Aug 2019 12:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5d5694370234f.jpg" type="image/jpeg" length="893185"/></item><item><title><![CDATA[Canadian Internet Usage in 2019]]></title><link>https://www.bloomtools.ca/blog/canadian-internet-usage-in-2019</link><guid>https://www.bloomtools.ca/blog/post/view/post/105453</guid><description><![CDATA[
 If you haven&#39;t noticed a heavy swing towards online everything, you&#39;re part of an ever-shrinking minority. The internet has brought freedom, accessibility, and time-saving tools right to our finger tips so it&#39;s little wonder that the uptake has been extraordinary. The Canadian Internet Registration Authority (CIRA) and other sources have released some eye opening statistics on Canadian Internet usage in 2019. If you needed any more reasons to get your business online, we&#39;ve...]]></description><pubDate>Wed, 24 Jul 2019 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5d38b255317f9.jpg" type="image/jpeg" length="31811"/></item><item><title><![CDATA[Don't Make These Common Password Mistakes]]></title><link>https://www.bloomtools.ca/blog/don-t-make-these-common-password-mistakes</link><guid>https://www.bloomtools.ca/blog/post/view/post/104728</guid><description><![CDATA[
 We&#39;ve heard it time and time again. Beware the hackers! Make sure your passwords are challenging! The trouble is that challenging passwords are hard to remember and the memorable passwords you think are challenging are not as challenging as you think.

 Here are some common password mistakes and how you can avoid them.

 Using the Same Password for Everything

 We understand the temptation to do this. The easiest way to remember your password is if you only have one to remember, ...]]></description><pubDate>Mon, 03 Jun 2019 12:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5ced5fd7a79f9.jpg" type="image/jpeg" length="472458"/></item><item><title><![CDATA[Popular Web Design Trends of 2019]]></title><link>https://www.bloomtools.ca/blog/popular-web-design-trends-of-2019</link><guid>https://www.bloomtools.ca/blog/post/view/post/104537</guid><description><![CDATA[
 Modern web design is like removing weeds in the yard you&#39;re always slightly behind.

 Rapidly changing website technologies can&#39;t keep up with today&#39;s web users whose behaviours are becoming more and more unpredictable.

 We&#39;re not even halfway through 2019, and web developers are already whacking web design features from just last year out, planting new web design trends that are bold and fresh.

 Here are some of the more innovative web design trends to keep an eye ...]]></description><pubDate>Tue, 14 May 2019 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5cdadf865a28c.jpg" type="image/jpeg" length="313252"/></item><item><title><![CDATA[Why Your Website Needs a Good CMS (Content Management System)]]></title><link>https://www.bloomtools.ca/blog/why-your-website-needs-a-good-cms--content-management-system-</link><guid>https://www.bloomtools.ca/blog/post/view/post/104265</guid><description><![CDATA[
 Content. Content. Content. Everything you send out into the world is content, whether it&#39;s on a billboard, in a magazine, in a Facebook ad, or in an Instagram post.

 But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, etc.) directs to. It&#39;s vital that you keep your website up-to-date with the latest sales, trends, and news, and the easiest way to do that is through a good Content Management System.

 <br />
 What i...]]></description><pubDate>Fri, 26 Apr 2019 18:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5cc73fbae001b.jpg" type="image/jpeg" length="28813"/></item><item><title><![CDATA[Is Your Website SSL-Secured?]]></title><link>https://www.bloomtools.ca/blog/is-your-website-ssl-secured-</link><guid>https://www.bloomtools.ca/blog/post/view/post/103716</guid><description><![CDATA[
 Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished?

 The answer is: It depends. Is your site SSL-Secured?

 If you&#39;re SSL-Secured (you have an SSL certificate) your website and any private information you&#39;ve gathered through it are safe from prying mischevious bots. If not, your site may be at risk.

 <br />
 What is an SSL Certificate?

 An SSL, or Secure Socket Layer Certificate, creates an encrypted...]]></description><pubDate>Wed, 27 Mar 2019 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5c9cfbae2aa67.jpg" type="image/jpeg" length="79255"/></item><item><title><![CDATA[Email Marketing for Alexa: A Guide to Adaptation]]></title><link>https://www.bloomtools.ca/blog/email-marketing-for-alexa--a-guide-to-adaptation</link><guid>https://www.bloomtools.ca/blog/post/view/post/103223</guid><description><![CDATA[
 In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That&#39;s right, Alexa will now not only read you your emails, but also let you compose replies with voice. It&#39;s compatible with Gmail, Outlook, Hotmail and Live, and will tell you the sender and subject line before asking you if you&#39;d like to &quot;read, reply, delete, archive or next&quot;. So what does this mean for email marketing?

 Promotional emails&nbsp;were a way to ...]]></description><pubDate>Tue, 26 Feb 2019 18:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5c757bfe0d1ea.png" type="image/png" length="240784"/></item><item><title><![CDATA[Making Connections (and Sales) with Valentine's Day Marketing]]></title><link>https://www.bloomtools.ca/blog/making-connections--and-sales--with-valentine-s-day-marketing</link><guid>https://www.bloomtools.ca/blog/post/view/post/102803</guid><description><![CDATA[
 What is the price of love?

 A lot, apparently. Between the last couple of February 14&#39;s, there was a $1.5B increase in Valentine&#39;s Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments.

 The key to winning over your customers&#39; hearts is to be attractive without being disruptive. &#39;Disruptive marketing&#39; is why over 30% of adults in the U.S., for example, have filed for divorce from their favourite brands.

 Here are some authe...]]></description><pubDate>Wed, 13 Feb 2019 15:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5c537261ee941.jpg" type="image/jpeg" length="42892"/></item><item><title><![CDATA[Marketing Trends to Watch for in 2019]]></title><link>https://www.bloomtools.ca/blog/marketing-trends-to-watch-for-in-2019</link><guid>https://www.bloomtools.ca/blog/post/view/post/102720</guid><description><![CDATA[
 A new year means new marketing trends to take advantage of in order to grow your business like never before.

 Learn about important marketing trends like the growth of voice search and AI marketing from the top web builders for small businesses.

 <br />
 The Expansion of Voice Search Marketing

 From Alexa to Google Home, to HAL 9000, it seems like more homes and businesses are adopting smart speakers, and that means more people are utilizing voice searches. Your business needs to be on...]]></description><pubDate>Tue, 29 Jan 2019 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5c50a8d7b202c.jpg" type="image/jpeg" length="23966"/></item><item><title><![CDATA[The Top 3 Web Design Trends of 2019]]></title><link>https://www.bloomtools.ca/blog/the-top-3-web-design-trends-of-2019</link><guid>https://www.bloomtools.ca/blog/post/view/post/102101</guid><description><![CDATA[
 New year, new website design trends. Make sure your next website features these in-demand web design trends of 2019, including the best web design software and speed optimization.

 <br />
 Mobile First Web Design

 In 2018, 52 per cent of global web traffic was mobile. Not only does the average adult spend 5 hours looking at their phone a day, but three quarters of consumers turned to their mobile first to conduct research.

 All of this is to say that the time when you could ignore mobi...]]></description><pubDate>Wed, 12 Dec 2018 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5c113fbfd2177.jpg" type="image/jpeg" length="25182"/></item><item><title><![CDATA[6 Reasons Why Bloomtools is Your Perfect Web Partner]]></title><link>https://www.bloomtools.ca/blog/6-reasons-why-bloomtools-is-your-perfect-web-partner</link><guid>https://www.bloomtools.ca/blog/post/view/post/101772</guid><description><![CDATA[
 We know the web world can be confusing with all kinds of buzz words being thrown around. During the discovery stage, lots of different companies may try to sway your decisions in one direction or another - probably one that fits their particular offering, and bank on the fact that you may be overwhelmed by all the new terminology to sign on (if you are, you should read our How to Rank on Google: Understanding the SERP article).

 At Bloomtools, we always aim to simplify the web world whi...]]></description><pubDate>Wed, 14 Nov 2018 19:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5bec6f52a1bf2.jpg" type="image/jpeg" length="56561"/></item><item><title><![CDATA[How to Rank on Google: Understanding the SERP]]></title><link>https://www.bloomtools.ca/blog/how-to-rank-on-google--understanding-the-serp</link><guid>https://www.bloomtools.ca/blog/post/view/post/101149</guid><description><![CDATA[
 Congratulations, you&#39;ve launched your new website! Now what?

 The website development process is well documented and is so tightly organized that it&#39;s hard to get lost. The road to success is clearly laid out before you even begin and, depending on the package you&#39;ve purchased from your developer, can have you kicking back while the project unravels itself into your brand new website.

 But what happens next?&nbsp; You&#39;ve spent time choosing the right graphics, placing...]]></description><pubDate>Wed, 17 Oct 2018 13:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5bc6510688c63.jpg" type="image/jpeg" length="19044"/></item><item><title><![CDATA[How to Build an Ecommerce Funnel]]></title><link>https://www.bloomtools.ca/blog/how-to-build-an-ecommerce-funnel</link><guid>https://www.bloomtools.ca/blog/post/view/post/100722</guid><description><![CDATA[
 An ecommerce website lives or dies by its traffic and conversions. While strong SEO and PPC campaigns can garner strong impressions, if your visitors aren&#39;t converting, then you need to re-evaluate your ecommerce sales funnel.

 By optimizing each of the sales funnel stages, you will gain more impressions, more conversions, and ultimately more customers by tailoring your conversion funnel to high-value markets.

 <br />
 The Awareness Stage

 The icebreaker sales funnel stage, Awarene...]]></description><pubDate>Tue, 18 Sep 2018 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5ba121fdea86e.jpg" type="image/jpeg" length="57275"/></item><item><title><![CDATA[Marketing Tools 101 : What You Need In Your Marketing Backpack]]></title><link>https://www.bloomtools.ca/blog/marketing-tools-101---what-you-need-in-your-marketing-backpack</link><guid>https://www.bloomtools.ca/blog/post/view/post/100408</guid><description><![CDATA[
 When the forces of parental glee meets student sorrow, it can only mean one thing : back-to-school is upon us. That means shopping for new books, pencils, Avengers T-Shirts and replenishing those backpack supplies.

 In the spirit of the most wonderful time of the year (for parents), we&#39;ve done some back to school hunting for your digital marketing needs and what you should have in your marketing toolbox - or, &#39;marketing backpack&#39;.

 <br />
 Landing Pages (The Crayola Set)

 L...]]></description><pubDate>Mon, 20 Aug 2018 16:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5b856ea908c29.jpg" type="image/jpeg" length="54896"/></item><item><title><![CDATA[Why Google My Business is Essential to Small Business]]></title><link>https://www.bloomtools.ca/blog/why-google-my-business-is-essential-to-small-business</link><guid>https://www.bloomtools.ca/blog/post/view/post/99844</guid><description><![CDATA[
 While internet users see nothing more than links and text on Google&#39;s search engine results pages (SERPs), marketers and small business owners see a digital battlefield. The clash for land (SERP space) between listings, websites, ads, maps, and text makes it difficult for small businesses to combat big brands&#39; weapons of mass advertising.

 That makes it crucial for small business owners to gauge the benefits of the platforms they&#39;re advertising on Are paid ads the way to go?...]]></description><pubDate>Thu, 19 Jul 2018 14:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5b4e19a88092e.jpg" type="image/jpeg" length="85788"/></item><item><title><![CDATA[The Forensics of Law Firm Marketing]]></title><link>https://www.bloomtools.ca/blog/the-forensics-of-law-firm-marketing</link><guid>https://www.bloomtools.ca/blog/post/view/post/99638</guid><description><![CDATA[
 Law firms and lawyers can&#39;t depend on a sterling reputation or their skill sets alone to keep a steady flow of clients coming into the office. Many industries acquire the majority of their clients online these days, and that includes he legal field.

 But the world of law firm marketing is anything but civil. It&#39;s like fighting a Hydra once you&#39;ve overtaken one of your competitors on a SERP, for example, three more pop up the next week. Add in some of the highest costs in onl...]]></description><pubDate>Thu, 28 Jun 2018 13:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5b33fa008eeef.jpg" type="image/jpeg" length="23578"/></item><item><title><![CDATA[Google Chrome 68 - Putting the S in HTTPS]]></title><link>https://www.bloomtools.ca/blog/google-chrome-68---putting-the-s-in-https</link><guid>https://www.bloomtools.ca/blog/post/view/post/99312</guid><description><![CDATA[
 In October 2017 we told you about Google&#39;s wish to push more stringent security measures for its users by making SSL certificates mandatory.&nbsp;

 In a statement this February, Google announced that a secure internet is coming our way in a month&#39;s time and explained what benchmarks had been achieved since the original announcement in October. This July, Google will make good on their proposed plan by rolling out Google Chrome 68 which will now show a &#39;not secure&#39; messag...]]></description><pubDate>Mon, 28 May 2018 17:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5b0c2a3d315a4.jpg" type="image/jpeg" length="53192"/></item></channel></rss>
