Being a service based business we were really trapped in the day to day operations of our business. Having a Bloomtools online store means that we can now make more money for very little effort. 32% of our Shopping Cart revenue is generated from overseas buyers, something we could never achieve with a physical location alone and our database includes over 1500 online-shoppers, people who probably would have never found us if we didn't have an online presence like the one we do.
As well as physical products, we have downloadable products that we offer too, which the Bloomtools website has helped us to manage. We have DVDs and e-books that we offer for purchase as direct downloads that go straight from our site to the customer's computer, which is great as we don't have to pick, pack and post the items, saving us a stack of time and money! In fact, we get three times as many orders for e-downloads than physical DVDs, so it's been great for us in many ways.
The Bloomtools Shopping Cart is great and I have found the 'back end' of the store software very easy to use - it's easy to do promotions, special offers and to offer discounts online. Our website and shopping cart has really helped to give us a passive income stream and has really boosted our revenue overall.
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