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Posted in Customer Engagement

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

Defining Your Target Audience in 5 Easy Steps

Posted by Boaz Willinger
29
May 2017
Defining Your Target Audience in 5 Easy Steps
When it comes to capturing your target audience, it's interesting to note how some businesses capture more attention and interest than others. These businesses manage to capture their target audience because they focus their energies into the niche of that audience. Rather than trying ...
Posted in: Website Performance Customer Engagement Online Marketing   0 Comments

Email Marketing Anti-Spam Guide

Posted by Boaz Willinger
24
March 2017
Email Marketing Anti-Spam Guide
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
Posted in: News Email Markerting Customer Engagement   0 Comments

6 SEO Mistakes You Should Avoid at All Costs

Posted by Boaz Willinger
28
September 2016
6 SEO Mistakes You Should Avoid at All Costs
Search engine optimization, or SEO, is the process of populating your website or online presence with relevant search terms to improve your ranking on Google, Bing, Yahoo and other popular search engines. Doing so has a strong correlation to increasing the online traffic (or number of people w...
Posted in: Content Marketing Blogging Customer Engagement Online Marketing   0 Comments

What Email Marketers Can Learn from Pokemon Go

Posted by Boaz Willinger
26
August 2016
What Email Marketers Can Learn from Pokemon Go
By now, you should be well aware of the Pokémon Go phenomenon. From homeowners suing the game developers for placing Pokéstops on their property, to what looks like half of New York City clamoring to catch an elusive Vaporeon, Pokémon Go is influencing user's beha...
Posted in: Social Media News Email Markerting Customer Engagement Mobile Marketing   0 Comments
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SEO vs. PPC : Choosing Your Online Marketing Path

Posted by Boaz Willinger
26
September 2017
SEO vs. PPC : Choosing Your Online Marketing Path
If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing i...
Posted in: Pay Per Click Search Engine Optimization Online Marketing   0 Comments

12 Easy SEO Tips to Boost your Website's Ranking

Posted by Boaz Willinger
30
August 2017
12 Easy SEO Tips to Boost your Website's Ranking
Everyone loves the creative aspect of putting together a brand new website. From choosing grand imagery to finding the right colour palettes, it...
Posted in: Content Marketing Website Performance Online Marketing   0 Comments

All You Need to Write a Blog

Posted by Boaz Willinger
27
July 2017
All You Need to Write a Blog
If you're already a Bloomtools customer, then you know that we reallllyyyy love blogs, and the value they serve for your business. It builds...
Posted in: Content Marketing Blogging   0 Comments
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