Google Ads Audit

Uncover hidden wasted ad spend and unlock untapped growth opportunities with the Google Ads Audit Package from Bloomtools Canada. If your pay-per-click (PPC) campaigns are underperforming, delivering low-quality leads, or burning through budget without clear returns, our deep-dive account audit pinpoints exactly where your dollars are going and how to optimize them.

Our PPC experts perform a top-to-bottom analysis of your existing account architecture. We evaluate your keyword strategy to eliminate money-draining search terms, inspect negative keyword lists, verify conversion tracking integrity, and assess quality scores across all active campaigns. We also evaluate ad copy messaging, asset extension usage, landing page relevance, and automated bidding strategies to ensure your account aligns with current best practices.

Rather than automated surface-level scans, you receive a detailed, human-reviewed diagnostic report complete with actionable, prioritized recommendations. Whether you manage ads in-house or through an agency, our objective review gives you a clear roadmap to lower cost-per-acquisition (CPA), boost conversion rates, and dramatically improve overall ad campaign ROI.

In-Depth Keyword & Search Term Analysis: Identifies low-performing keywords, money-wasting search queries, and missing negative keywords driving irrelevant traffic.

Conversion Tracking & Data Audit: Verifies tag firing, Google Tag Manager setups, and attribution models to ensure accurate lead and revenue reporting.

Quality Score & Ad Copy Evaluation: Evaluates ad relevance, headline structure, asset extensions, and landing page experience to lower your cost-per-click (CPC).

Account Structure & Bidding Review: Assesses campaign organization, match type balance, target audience segments, and automated bidding algorithms (Target CPA/ROAS).

Competitor & Market Impression Share: Analyzes lost impression share due to budget or rank, revealing competitive landscape opportunities.

Prioritized Action Plan: Delivers a clear, step-by-step roadmap detailing high-impact fixes and immediate optimization wins.

Consultation & Strategy Call: Includes a dedicated review meeting with a Bloomtools strategist to walk through findings and answer questions.