Posted in Search Engine Optimization

19
December 2019

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of. So, what is BERT? Where did the BERT framework come ...
Posted in: Website Performance Search Engine Optimization Online Marketing   0 Comments
2
October 2019

6 Free SEO Tools Every Small Business Should Be Using

Posted by Boaz Willinger
6 Free SEO Tools Every Small Business Should Be Using
You've read all about SEO, and you know that you need to be monitoring and tweaking your company's SEO strategy constantly, but as a small business owner or marketing manager, you simply don't have the time to babysit your online presence. The good news is, there are plenty of hel...
Posted in: Search Engine Optimization   0 Comments
10
September 2019

These 3 Trends Will Impact SEO the Most in the Next 3 Years

Posted by Boaz Willinger
These 3 Trends Will Impact SEO the Most in the Next 3 Years
As the old saying goes, good things come in threes. Harry, Ron, and Hermione. The Three Stooges. A package of Reese Peanut Butter Cups. According to a SparkToro survey polling over 1,500 SEOs, there's another fine trio to add to that list, at least if you're an SEO or in the digital m...
Posted in: Search Engine Optimization   0 Comments
16
August 2019

Understanding Search Intent and SEO

Posted by Boaz Willinger
Understanding Search Intent and SEO
Are you familiar with the Zero Moment of Truth? Google coined the term in 2011, referencing the change in consumer behaviour online. It's that elusive moment in the buyer's journey between the stimulus that made you aware of a product and the First Moment of Truth. It's when a ...
Posted in: Search Engine Optimization   0 Comments
27
March 2019

Is Your Website SSL-Secured?

Posted by Boaz Willinger
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
Posted in: News Website Performance Search Engine Optimization Website Online Marketing   0 Comments
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Looking Ahead to Paid Search Advertising Changes in 2020

Posted
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...
Posted in: Pay Per Click Online Marketing   0 Comments

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger
19
December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the ...
Posted in: Website Performance Search Engine Optimization Online Marketing   0 Comments

6 of our Favourite Viral Trends of 2019

Posted by Boaz Willinger
9
December 2019
6 of our Favourite Viral Trends of 2019
Nothing brings people together like a good internet viral trend or video. Whether it brings tears, laughter, or some good ol' fashioned key...
Posted in: Social Media Online Marketing   0 Comments
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