Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (...
Posted in: Video Advertising Branding   0 Comments

Looking Ahead to Paid Search Advertising Changes in 2020

Posted
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...
Posted in: Pay Per Click Online Marketing   0 Comments

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger
19
December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the ...
Posted in: Website Performance Search Engine Optimization Online Marketing   0 Comments

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Coronavirus: How to prepare your business and staff to work from home

Posted by Boaz Willinger
1
April 2020
Coronavirus: How to prepare your business and staff to work from home
The recent announcements by the World Health Organization designating the COVID-19 Virus (Coronavirus) a global pandemic and calling for specific...
Posted in: News   0 Comments

SEO Metadata: The Importance of a Click-Worthy Meta Description

Posted by Boaz Willinger
9
March 2020
SEO Metadata: The Importance of a Click-Worthy Meta Description
Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one stap...
Posted in: Blogging Search Engine Optimization   0 Comments

The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted by Boaz Willinger
24
February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You&...
Posted in: Pay Per Click Online Marketing   0 Comments
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