Pay-per-click (PPC) or paid search advertising increases teh amount of relevant traffic to your website. It involves creating ads that appear in search result pages like Google, making it easier for your target audience to find your website.
What's the benefits of PPC advertising?
- Reach a more targeted audience
- Increase visibility of your site on search engines
- Set geographical targets
- Use relevant keywords or key phrases to your business
- Get traffic from keywords your website isn't ranking for organically
- Flexibility in adjusting and changing your ad campaigns
- Pay only for click-throughs, or actual visits to your website
- Monitor the amount of phone calls you receive from ads
- Gather useful data to improve your website's performance