What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada on 11 September 2020
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your produc...
Posted in: Search Engine Marketing Online Marketing   Comments

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada on 28 August 2020
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website...
Posted in: Search Engine Marketing Search Engine Optimization Internet Marketing Business Development   Comments

A Brief Guide to Online Customer Service Tools

Posted by Bloomtools Canada on 17 August 2020
A Brief Guide to Online Customer Service Tools
Customer service is the backbone of any business. It's impossible to run a company without it, and customers tend to share their experiences ...
Posted in: Business Development Customer Engagement   Comments

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Why You Should Start Optimizing For Voice Search ASAP

Posted by Bloomtools Canada on 13 April 2021
Why You Should Start Optimizing For Voice Search ASAP
Did you know that the number of households predicted to own a smart speaker by 2022 is 55%? You're probably counting the number of people you...
Posted in: News Search Engine Optimization Website Mobile Marketing   Comments

This is Why Your Website Needs to be Mobile Friendly

Posted by Bloomtools Canada on 26 March 2021
This is Why Your Website Needs to be Mobile Friendly
When Website designers approach creating a website, they do the work from behind the giant screens of their desktop computers or even laptops. Wh...
Posted in: News Website Performance Web Development   Comments

3 Evergreen Content Ideas to Increase Traffic

Posted by Bloomtools Canada on 11 March 2021
3 Evergreen Content Ideas to Increase Traffic
Creating evergreen content is a great way to increase traffic and keep it coming to your website. But wait, what is evergreen content anyway? Eve...
Posted in: Content Marketing News Website Performance   Comments
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