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Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger on 10 February 2020

Marketing Stories: Our Favourite Superbowl 2020 Ads

Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (...

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Posted in:Video Advertising Branding

Looking Ahead to Paid Search Advertising Changes in 2020

Posted on 15 January 2020

Looking Ahead to Paid Search Advertising Changes in 2020

Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...

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Posted in:Pay Per Click Online Marketing

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger on 19 December 2019

Understanding BERT - Google's Search Algorithm Update

In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the ...

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Posted in:Search Engine Optimization Online Marketing Website Performance

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