In the constantly evolving landscape of digital marketing and online branding, one strategy consistently outperforms others in delivering long-term value and measurable results: blogging. Whether you're a local service provider, eCommerce store, B2B service company, or personal brand, blogging rem...

Websites are more than simply an online presence; they are the public face of your company, the online storefront that represents your values and identity. Your website is crucial in creating initial impressions, regardless of whether your company depends on recommendations or draws customers fro...

A weekly or even monthly blog can be a real challenge to keep up. Ensuring that a blog is optimized, posting regularly and competing for the precious real estate on page one of Google are all difficult tasks; but sometimes, they feel like child’s play compared to actually picking a topic an...

Starting a blog for your business can have a myriad of benefits. Blogs can attract new leads by helping build relationships with new visitors who may be looking to learn more about your product or service industry before deciding to purchase. They can build trust with your existing customer-bas...

Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one staple feature that continues to have the largest impact over whether users click through a search result. According to a study from Ignite Visibility, ...

You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voice - then life happened and your blog was left behind in the dust.  It may seem humanly impossible to maintain a blog while running your busin...

With Canadians visiting an average of 3,238 unique websites a month, having a web presence that supports your business and puts your best foot forward is essential.  Your website is your 24 hour-a-day billboard that (unlike your staff) works relentlessly for you. Some businesses don...

If you're already a Bloomtools customer, then you know that we reallllyyyy love blogs, and the value they serve for your business. It builds credibility for prospective clients by showcasing expertise and personality, it's perfect for SEO, and it provides practical content that keeps y...