Between work and personal notifications on our laptops, smartphones and apple watches, sending marketing messages through modern-day technology is done with ease. In order to send marketing messages that generate growth, our marketing message needs to be rooted in analytics and collected data, to...

The standard website for the majority of small to medium-sized businesses is 8 pages. There is a belief that the number of web pages that a website has can result in an increase in rankings. Rankings can be increased by increasing the web pages on your website, however, when it comes to truly ran...

Whenever this term is mentioned, others speak highly of its value and return on investment. What exactly is Search engine optimization? In this post, the Bloomtools team breaks down the allusive term so you can not only understand but also invest and benefit from its value.  Search engine o...

You hear a new acronym, quickly Google to find out what it means, only to be left without a full understanding. Luckily, the next time you hear the acronym, “SEO” or Search Engine Marketing, you can turn to this Bloomtools article. SERPS This word has been used within email pitches ...

Imagine performing a search on a website only to be led to an error 404 page. Broken website links can lower your website rankings, harm your website's relationship with Google and lower your website visitors' user experience.  How bad are broken links?  Also known as “l...