In the digital age, having a website and a couple of marketing campaigns are not enough to disrupt the competing messages that our target customers experience online. As a result, content writing has evolved. Content writing is defined as any marketing strategy used to attract and retain your tar...

ROI, CRM, SEO, TOK…acronyms seem to help the world go round, but they don’t always make life simpler. One that definitely does, however, is CMS–content management system. If these three words fill you with questions (or dread), you can stop wondering: today, we’re talking...

A weekly or even monthly blog can be a real challenge to keep up. Ensuring that a blog is optimized, posting regularly and competing for the precious real estate on page one of Google are all difficult tasks; but sometimes, they feel like child’s play compared to actually picking a topic an...

That's a great question! Apart from creating your beautiful, custom-designed website, Bloomtools offers a large array of website add-on tools to add extra functionality to the site. These marketing tools for small businesses can help your website function more smoothly, as well as help to i...

Did you know that the number of households predicted to own a smart speaker by 2022 is 55%? You're probably counting the number of people you know who already have a Google Home or an Alexa right now. As these devices become more popular, so does the regularity of voice searches. But what i...