Send personalised emails or create a task for a team member automatically when a lead stage changes or a contact performs an action, such as purchasing something on your website or filling in a form.
For instance, when a lead becomes a customer you could automatically send a personalised welcome email and a task for someone to call the client to start the project just by changing the status of the lead to "won".
 "Is Your Website SSL-Secured?")
 "Email Marketing for Alexa: A Guide to Adaptation")
 "Making Connections (and Sales) with Valentine's Day Marketing")
