Nothing brings people together like a good internet viral trend or video. Whether it brings tears, laughter, or some good ol' fashioned keyboard rage, viral trends are a supernova: It's seen everywhere, all the time, only to disappear and make way for the next online sensation. With...

Hashtags, once referred to as the 'pound' symbol, began taking off on Twitter around 2006. Nowadays, hashtags are integral to any social media campaign strategy because they connect you to your target market. Currently, Instagram is the platform of choice for hashtags but they're a...

With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...

Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...

If you don't a have a social media marketing strategy for your business, you're already behind the times.
A whopping 2.3 billion people worldwide, or 19.4 million Canadians use at least one social media site. That means whether your business is targeting Justin Bieber-loving tweens, m...