Posted in Social Media

Google Currents is Set to Replace Google+ on July 6th

Posted by Bloomtools Canada
8
June 2020
Google Currents is Set to Replace Google+ on July 6th
While Google's initial attempt at social media, Google+, has now been shut down for over a year (since April 2019), its enterprise-level customers are still taking advantage of G Suite features to this day. On July 6th, however, a new product called "Google Currents," will be taki...
Posted in: Social Media Business Development   0 Comments

6 of our Favourite Viral Trends of 2019

Posted by Boaz Willinger
9
December 2019
6 of our Favourite Viral Trends of 2019
Nothing brings people together like a good internet viral trend or video. Whether it brings tears, laughter, or some good ol' fashioned keyboard rage, viral trends are a supernova: It's seen everywhere, all the time, only to disappear and make way for the next online sensation. With...
Posted in: Social Media Online Marketing   0 Comments

Instagram and Hashtags: The Online Marketing Tag Team

Posted by Boaz Willinger
16
January 2018
Instagram and Hashtags: The Online Marketing Tag Team
Hashtags, once referred to as the 'pound' symbol, began taking off on Twitter around 2006. Nowadays, hashtags are integral to any social media campaign strategy because they connect you to your target market. Currently, Instagram is the platform of choice for hashtags but they're a...
Posted in: Social Media Branding   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

6 Spring Cleaning Tips for your Website

Posted by Boaz Willinger
24
April 2017
6 Spring Cleaning Tips for your Website
Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...
Posted in: Social Media Content Marketing Website Branding Online Marketing   0 Comments
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18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada
23
September 2020
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a suc...
Posted in: Search Engine Optimization Business Development Customer Engagement   0 Comments

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada
11
September 2020
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your produc...
Posted in: Search Engine Marketing Online Marketing   0 Comments

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
28
August 2020
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website...
Posted in: Search Engine Marketing Search Engine Optimization Internet Marketing Business Development   0 Comments
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