Everybody’s talking about it, yet to many it remains shrouded in mystery. TikTok took off during the pandemic and hasn’t stopped growing since, and like most social media, it can be a valuable addition to a marketing arsenal: but is it really worth it for a small business? Here are so...

While video may seem like the most difficult content creation type, it is actually the most important to include on your company’s social media platforms. Whether your business uses Instagram, Facebook, Twitter, or LinkedIn primarily, video content is proven to get the most attention, most ...

Social media for business isn't optional anymore, it's a necessity for your brand. And Facebook should be top of mind when it comes to your social media presence and deciding which platforms to take advantage of. With 2.8 billion active monthly users and 1.84 billion daily users, this s...

It's already the middle of December, and that means it's time to evaluate your marketing strategy for 2021. While there should always be wiggle room to pivot (and if 2020 has taught us anything, it's that we must be ready to pivot at a moment's notice!), you should have a genera...

So you've come across a negative review of your company. It's never fun to read negative company reviews when you put your heart and soul into your business on a daily basis. But negative reviews are part of being in business, and are certainly part of the online world in general, where...