Posted in Website Performance

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger
19
December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of. So, what is BERT? Where did the BERT framework come ...
Posted in: Website Performance Search Engine Optimization Online Marketing   0 Comments

Why Your Website Needs a Good CMS (Content Management System)

Posted by Boaz Willinger
26
April 2019
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, or in an Instagram post. But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, e...
Posted in: Content Marketing Website Performance Website   0 Comments

Is Your Website SSL-Secured?

Posted by Boaz Willinger
27
March 2019
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
Posted in: News Website Performance Search Engine Optimization Website Online Marketing   0 Comments

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in: Website Performance Business Development Branding   0 Comments

Marketing Trends to Watch for in 2019

Posted by Boaz Willinger
29
January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing trends like the growth of voice search and AI marketing from the top web builders for small businesses.
The Expansion of Voice Search Marketin...
Posted in: Content Marketing Website Performance Online Marketing   0 Comments
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The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted by Boaz Willinger
24
February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You&...
Posted in: Pay Per Click Online Marketing   0 Comments

Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (...
Posted in: Video Advertising Branding   0 Comments

Looking Ahead to Paid Search Advertising Changes in 2020

Posted
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...
Posted in: Pay Per Click Online Marketing   0 Comments
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