Posted in Online Marketing

The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted by Boaz Willinger
24
February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious. For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI. At Blo...
Posted in: Pay Per Click Online Marketing   0 Comments

Looking Ahead to Paid Search Advertising Changes in 2020

Posted
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019. However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
Posted in: Pay Per Click Online Marketing   0 Comments

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger
19
December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of. So, what is BERT? Where did the BERT framework come ...
Posted in: Website Performance Search Engine Optimization Online Marketing   0 Comments

6 of our Favourite Viral Trends of 2019

Posted by Boaz Willinger
9
December 2019
6 of our Favourite Viral Trends of 2019
Nothing brings people together like a good internet viral trend or video. Whether it brings tears, laughter, or some good ol' fashioned keyboard rage, viral trends are a supernova: It's seen everywhere, all the time, only to disappear and make way for the next online sensation. With...
Posted in: Social Media Online Marketing   0 Comments

Is Your Website Black Friday Ready?

Posted by Boaz Willinger
8
November 2019
Is Your Website Black Friday Ready?
Even ecommerce businesses aren't safe from the onslaught Black Friday brings every November. During your Black Friday online sale (you're having a sale, aren't you?), you can expect a wave of shoppers clambering through your digital shelves for deals they've waited all year for....
Posted in: Website Online Marketing   0 Comments
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How to put a COVID-19 notification on your website

Posted by Boaz Willinger
2
April 2020
How to put a COVID-19 notification on your website
Whether your team is working remotely, you have a physical location still open for business, you're currently meeting or visiting clients, or...
Posted in: News Website   0 Comments

Coronavirus: How to prepare your business and staff to work from home

Posted by Boaz Willinger
1
April 2020
Coronavirus: How to prepare your business and staff to work from home
The recent announcements by the World Health Organization designating the COVID-19 Virus (Coronavirus) a global pandemic and calling for specific...
Posted in: News   0 Comments

SEO Metadata: The Importance of a Click-Worthy Meta Description

Posted by Boaz Willinger
9
March 2020
SEO Metadata: The Importance of a Click-Worthy Meta Description
Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one stap...
Posted in: Blogging Search Engine Optimization   0 Comments
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