Posted in Online Marketing
What is Retargeting and Should You Be Leveraging It?
Posted by Bloomtools Canada
11
September 2020
)
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
Posted in: Search Engine Marketing Online Marketing |
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This is Why Google My Business is Essential to Local Businesses
Posted by Bloomtools Canada
13
May 2020
)
When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with these days (TikTok). What local businesses often overlook, however, is the beast that's sitting right in front of them. And while the corporation...
Posted in: Business Development Customer Engagement Branding Online Marketing |
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Free Online Business Courses for Entrepreneurs | Bloomtools
Posted by Bloomtools Canada
14
April 2020
)
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before.
Luckily, many busi...
Posted in: Pay Per Click Search Engine Optimization Lead Generation Business Development Online Marketing |
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The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Posted by Boaz Willinger
24
February 2020
)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious.
For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI.
At Blo...
Posted in: Pay Per Click Online Marketing |
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Looking Ahead to Paid Search Advertising Changes in 2020
Posted
15
January 2020
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Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019.
However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
Posted in: Pay Per Click Online Marketing |
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