Posted in Online Marketing

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada
11
September 2020
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
Posted in: Search Engine Marketing Online Marketing   Comments__

This is Why Google My Business is Essential to Local Businesses

Posted by Bloomtools Canada
13
May 2020
This is Why Google My Business is Essential to Local Businesses
When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with these days (TikTok). What local businesses often overlook, however, is the beast that's sitting right in front of them. And while the corporation...
Posted in: Business Development Customer Engagement Branding Online Marketing   Comments__

Free Online Business Courses for Entrepreneurs | Bloomtools

Posted by Bloomtools Canada
14
April 2020
Free Online Business Courses for Entrepreneurs | Bloomtools
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before. Luckily, many busi...
Posted in: Pay Per Click Search Engine Optimization Lead Generation Business Development Online Marketing   Comments__

The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted by Boaz Willinger
24
February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious. For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI. At Blo...
Posted in: Pay Per Click Online Marketing   Comments__

Looking Ahead to Paid Search Advertising Changes in 2020

Posted
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019. However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
Posted in: Pay Per Click Online Marketing   Comments__
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Why You Should Start Optimizing For Voice Search ASAP

Posted by Bloomtools Canada on 13 April 2021
Why You Should Start Optimizing For Voice Search ASAP
Did you know that the number of households predicted to own a smart speaker by 2022 is 55%? You're probably counting the number of people you...
Posted in: News Search Engine Optimization Website Mobile Marketing   Comments

This is Why Your Website Needs to be Mobile Friendly

Posted by Bloomtools Canada on 26 March 2021
This is Why Your Website Needs to be Mobile Friendly
When Website designers approach creating a website, they do the work from behind the giant screens of their desktop computers or even laptops. Wh...
Posted in: News Website Performance Web Development   Comments

3 Evergreen Content Ideas to Increase Traffic

Posted by Bloomtools Canada on 11 March 2021
3 Evergreen Content Ideas to Increase Traffic
Creating evergreen content is a great way to increase traffic and keep it coming to your website. But wait, what is evergreen content anyway? Eve...
Posted in: Content Marketing News Website Performance   Comments
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