Posted in Business Development

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in: Website Performance Business Development Branding   0 Comments

How to Build an Ecommerce Funnel

Posted by Boaz Willinger
18
September 2018
How to Build an Ecommerce Funnel
An ecommerce website lives or dies by its traffic and conversions. While strong SEO and PPC campaigns can garner strong impressions, if your visitors aren't converting, then you need to re-evaluate your ecommerce sales funnel. By optimizing each of the sales funnel stages, you will gai...
Posted in: Business Development Customer Engagement Online Marketing   0 Comments

Marketing Tools 101 : What You Need In Your Marketing Backpack

Posted by Boaz Willinger
20
August 2018
Marketing Tools 101 : What You Need In Your Marketing Backpack
When the forces of parental glee meets student sorrow, it can only mean one thing : back-to-school is upon us. That means shopping for new books, pencils, Avengers T-Shirts and replenishing those backpack supplies. In the spirit of the most wonderful time of the year (for parents), we'...
Posted in: Website Performance Business Development Web Development   0 Comments

Why Google My Business is Essential to Small Business

Posted by Boaz Willinger
19
July 2018
Why Google My Business is Essential to Small Business
While internet users see nothing more than links and text on Google's search engine results pages (SERPs), marketers and small business owners see a digital battlefield. The clash for land (SERP space) between listings, websites, ads, maps, and text makes it difficult for small businesses ...
Posted in: Search Engine Optimization Business Development Branding Mobile Marketing   0 Comments

The Forensics of Law Firm Marketing

Posted by Boaz Willinger
28
June 2018
The Forensics of Law Firm Marketing
Law firms and lawyers can't depend on a sterling reputation or their skill sets alone to keep a steady flow of clients coming into the office. Many industries acquire the majority of their clients online these days, and that includes he legal field. But the world of law firm marketing ...
Posted in: Business Development   0 Comments
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Understanding Search Intent and SEO

Posted by Boaz Willinger
16
August 2019
Understanding Search Intent and SEO
Are you familiar with the Zero Moment of Truth? Google coined the term in 2011, referencing the change in consumer behaviour online. It'...
Posted in: Search Engine Optimization   0 Comments

Canadian Internet Usage in 2019

Posted by Boaz Willinger
24
July 2019
Canadian Internet Usage in 2019
If you haven't noticed a heavy swing towards online everything, you're part of an ever-shrinking minority. The internet has brought free...
Posted in: News   0 Comments

Don't Make These Common Password Mistakes

Posted by Boaz Willinger
3
June 2019
Don't Make These Common Password Mistakes
We've heard it time and time again. Beware the hackers! Make sure your passwords are challenging! The trouble is that challenging passwords ...
Posted in: Website   0 Comments
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