Posted in Customer Engagement

This is Why Google My Business is Essential to Local Businesses

Posted by Bloomtools Canada
13
May 2020
This is Why Google My Business is Essential to Local Businesses
When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with these days (TikTok). What local businesses often overlook, however, is the beast that's sitting right in front of them. And while the corporation...
Posted in: Business Development Customer Engagement Branding Online Marketing   0 Comments

6 Tips for Creating Video Content at Home

Posted by Bloomtools Canada
22
April 2020
6 Tips for Creating Video Content at Home
While some of us are now working from home for the time being, that doesn't mean working on your business has to stop. In fact, this provides ample opportunity to try something new, such as giving the extremely effective video content a go. Videos are becoming essential for websites - &qu...
Posted in: Internet Marketing Customer Engagement   0 Comments

Email Marketing for Alexa: A Guide to Adaptation

Posted by Boaz Willinger
26
February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not only read you your emails, but also let you compose replies with voice. It's compatible with Gmail, Outlook, Hotmail and Live, and will tell you the...
Posted in: News Email Markerting Customer Engagement   0 Comments

How to Build an Ecommerce Funnel

Posted by Boaz Willinger
18
September 2018
How to Build an Ecommerce Funnel
An ecommerce website lives or dies by its traffic and conversions. While strong SEO and PPC campaigns can garner strong impressions, if your visitors aren't converting, then you need to re-evaluate your ecommerce sales funnel. By optimizing each of the sales funnel stages, you will gai...
Posted in: Business Development Customer Engagement Online Marketing   0 Comments

3 Ways Consumer Psychology Can Drive Conversions

Posted by Boaz Willinger
25
April 2018
3 Ways Consumer Psychology Can Drive Conversions
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour. That doesn't mean you need a psychology degree or to hop on a therapists'...
Posted in: Website Performance Customer Engagement Web Development Branding   0 Comments
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The Rise of the Podcast

Posted by Bloomtools Canada
24
June 2020
The Rise of the Podcast
For businesses new and old, now's the time to take advantage of the growing podcast user base. In less than five years, the podcast industry ...
Posted in: Content Marketing Internet Marketing   0 Comments

Google Currents is Set to Replace Google+ on July 6th

Posted by Bloomtools Canada
8
June 2020
Google Currents is Set to Replace Google+ on July 6th
While Google's initial attempt at social media, Google+, has now been shut down for over a year (since April 2019), its enterprise-level cust...
Posted in: Social Media Business Development   0 Comments

How to Get Your Website Traffic to Convert to a Paying Customer

Posted by Bloomtools Canada
28
May 2020
How to Get Your Website Traffic to Convert to a Paying Customer
Are you getting traffic to your website but have no conversions or your conversions you are getting aren't improving? Have you re-designed yo...
Posted in: Lead Generation   0 Comments
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