Posted in Customer Engagement

Email Marketing for Alexa: A Guide to Adaptation

Posted by Boaz Willinger
26
February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not only read you your emails, but also let you compose replies with voice. It's compatible with Gmail, Outlook, Hotmail and Live, and will tell you the...
Posted in: News Email Markerting Customer Engagement   0 Comments

How to Build an Ecommerce Funnel

Posted by Boaz Willinger
18
September 2018
How to Build an Ecommerce Funnel
An ecommerce website lives or dies by its traffic and conversions. While strong SEO and PPC campaigns can garner strong impressions, if your visitors aren't converting, then you need to re-evaluate your ecommerce sales funnel. By optimizing each of the sales funnel stages, you will gai...
Posted in: Business Development Customer Engagement Online Marketing   0 Comments

3 Ways Consumer Psychology Can Drive Conversions

Posted by Boaz Willinger
25
April 2018
3 Ways Consumer Psychology Can Drive Conversions
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour. That doesn't mean you need a psychology degree or to hop on a therapists'...
Posted in: Website Performance Customer Engagement Web Development Branding   0 Comments

9 Tips to Succeed Online This Holiday Season

Posted by Boaz Willinger
30
October 2017
9 Tips to Succeed Online This Holiday Season
As Halloween slowly creeps up, we can't help but start thinking about the holidays. The holiday season seems to start earlier each year, so we think it's wise to plan ahead and get your reindeer in a row. The season brings promise of warmth and family, while for business it brings ...
Posted in: Website Performance Customer Engagement Online Marketing   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments
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Understanding Search Intent and SEO

Posted by Boaz Willinger
16
August 2019
Understanding Search Intent and SEO
Are you familiar with the Zero Moment of Truth? Google coined the term in 2011, referencing the change in consumer behaviour online. It'...
Posted in: Search Engine Optimization   0 Comments

Canadian Internet Usage in 2019

Posted by Boaz Willinger
24
July 2019
Canadian Internet Usage in 2019
If you haven't noticed a heavy swing towards online everything, you're part of an ever-shrinking minority. The internet has brought free...
Posted in: News   0 Comments

Don't Make These Common Password Mistakes

Posted by Boaz Willinger
3
June 2019
Don't Make These Common Password Mistakes
We've heard it time and time again. Beware the hackers! Make sure your passwords are challenging! The trouble is that challenging passwords ...
Posted in: Website   0 Comments
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