Posted in Customer Engagement

9 Tips to Succeed Online This Holiday Season

Posted by Boaz Willinger
30
October 2017
9 Tips to Succeed Online This Holiday Season
As Halloween slowly creeps up, we can't help but start thinking about the holidays. The holiday season seems to start earlier each year, so we think it's wise to plan ahead and get your reindeer in a row. The season brings promise of warmth and family, while for business it brings ...
Posted in: Website Performance Customer Engagement Online Marketing   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

Defining Your Target Audience in 5 Easy Steps

Posted by Boaz Willinger
29
May 2017
Defining Your Target Audience in 5 Easy Steps
When it comes to capturing your target audience, it's interesting to note how some businesses capture more attention and interest than others. These businesses manage to capture their target audience because they focus their energies into the niche of that audience. Rather than trying ...
Posted in: Website Performance Customer Engagement Online Marketing   0 Comments

Email Marketing Anti-Spam Guide

Posted by Boaz Willinger
24
March 2017
Email Marketing Anti-Spam Guide
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
Posted in: News Email Markerting Customer Engagement   0 Comments

6 SEO Mistakes You Should Avoid at All Costs

Posted by Boaz Willinger
28
September 2016
6 SEO Mistakes You Should Avoid at All Costs
Search engine optimization, or SEO, is the process of populating your website or online presence with relevant search terms to improve your ranking on Google, Bing, Yahoo and other popular search engines. Doing so has a strong correlation to increasing the online traffic (or number of people w...
Posted in: Content Marketing Blogging Customer Engagement Online Marketing   0 Comments
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Alexa, How Does Voice Search Differ from Text Search?

Posted by Boaz Willinger
26
March 2018
Alexa, How Does Voice Search Differ from Text Search?
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists f...
Posted in: Content Marketing Website Performance Search Engine Optimization   0 Comments

How Your Business Will Benefit From Having a Blog

Posted by Boaz Willinger
22
February 2018
How Your Business Will Benefit From Having a Blog
You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voic...
Posted in: Content Marketing Blogging Website Performance   0 Comments

Your Cost Per Click is Increasing - and This is Why It's Good News

Posted by Boaz Willinger
26
January 2018
Your Cost Per Click is Increasing - and This is Why It's Good News
You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business...
Posted in: Behind the Scenes Pay Per Click   0 Comments
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