CLIENT: XLNC RESIDENCES

XLNC Residences is a property management company located in Detroit, Michigan.  XLNC had no website prior to working with Bloomtools. Their goal was to have a website built that would look professional, and showcase the properties and pricing.  Additionally, they needed to rent out all the apartments located on the three properties by getting interested parties to fill out the online application

CHALLENGE

  • No previous online presence or form of advertising
  • Building under new management (no referrals)
  • Rent out all units for the three properties in Detroit
  • Device limited target demographic (mobile)
  • Limited manpower to manage web presence
  • Many vacancies and unsuited tenants

ACTION TAKEN

  • New website design on Bloomtools platform
  • Mobile website
  • Added SEO optimization meta data
  • Built a social presence on Facebook
  • Created Facebook advertising campaign targeting niche market via location, education, income, device and interests

RESULT

  • 40% of website traffic from social media
  • 62% of goal completions (application or contact from social media
  • 63% of traffic from mobile devices
  • 85% of goal completions from mobile devices
  • Increased occupancy and improved the quality of tenants
XLNC Residences continues to advertise online through Facebook advertising in order to boost brand recognition, engage with current and potential residence, and drive targeted traffic back to the "properties" page on the XLNC website. The website provides potential residences with all the information they need to apply for an apartment as well as contact XLNC for additional questions. the website has streamlined the application process as well as maintenance requests, thus reducing administrative costs.

 All I can say is I am so happy I found Bloomtools! They are quick and efficient when responding to my requests, and most importantly, they are getting me results.
- XLNC Residences

Assess your website for FREE!

Enter your website URL, and within seconds we'll let you know where your website's strengths and weaknesses lie.

 

CHECK OUT OUR LATEST BLOGS

Ignite your website with helpful tips and strategies
from Bloomtools’ team of expert marketers.

The Top Five Reasons For Why Your Marketing Strategy Needs A Thank You Page

Posted by Bloomtools Canada on 22 June 2023
The Top Five Reasons For Why Your Marketing Strategy Needs A Thank You Page
When a visitor completes a particular action on a website, such as filling out a form, signing up for a newsletter, or completing a purchase, a tha...
Posted in:Content MarketingNewsWebsite PerformanceLead Generation   Comments

Growth Hacker Marketing: The Future Of Modern Marketing

Posted by Bloomtools Canada on 11 June 2023
Growth Hacker Marketing: The Future Of Modern Marketing
Between work and personal notifications on our laptops, smartphones and apple watches, sending marketing messages through modern-day technology is ...
Posted in:Content MarketingNewsSearch Engine MarketingInternet MarketingOnline Marketing   Comments

Understanding Secondary CTAs: Everything You Need to Know

Posted by Bloomtools Canada on 26 April 2023
Understanding Secondary CTAs: Everything You Need to Know
How do Secondary CTAs work?A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action ...
Posted in:WebsiteWeb Development   Comments
< Previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Next >
PrintTell a FriendBookmark Site