Contact Management

The Contact Management tool within Database Marketing allows you to store any details on your past and present customers, prospects, alliances, suppliers and other stakeholders in a central place. This system will help you keep your database up to date and makes it simple for you to engage in email and sms marketing to grow your business.

One contact for everything

With Bloomtools you will have a single contact record for everything as the same contact is used in your Shop, email marketing, lead management, invoicing and even Event Management. You can decide what information you want to store against a contact and even segment them into Subscription Groups. In addition to this:

  • Each contact can update their own details
  • You can password protect pages on your website for members of a subscription group; and
  • Target your email campaigns based on these Subscription Groups

Adding contacts to your database

Contacts can be added either by yourself or through forms on your website. To add a contact manually you can either import them from a list or add them individually. When a contact signs up for your newsletter, purchases something from your shopping cart, attends an event or even contacts you through a contact form they can be added into the database and segmented.

  • Import contacts from a list
  • Create signup forms on your website from external sites
  • For each interaction a contact has on your website they are added to your database automatically

Behavioural Marketing

Contact segmentation doesnt end with the Subscription groups a contact belongs to. You can also target specific markets by creating your own behavioural filters. This approach means you can make sure that each message is more relevant to each recipient. For instance, you can send an email to everyone that didnt attend your last seminar that lives in Toronto. The sky's the limit!
Contact Bloomtools to Get Started

Assess your website for FREE!

Enter your website URL, and within seconds we'll let you know where your website's strengths and weaknesses lie.

 

CHECK OUT OUR LATEST BLOGS

Ignite your website with helpful tips and strategies
from Bloomtools’ team of expert marketers.

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

Defining Your Target Audience in 5 Easy Steps

Posted by Boaz Willinger
29
May 2017
Defining Your Target Audience in 5 Easy Steps
When it comes to capturing your target audience, it's interesting to note how some businesses capture more attention and interest than other...
Posted in: Website Performance Customer Engagement Online Marketing   0 Comments

Bloomtools Canada Receives Franchisees' Choice Designation at CFA National Convention

Posted by Boaz Willinger
26
April 2017
Bloomtools Canada Receives Franchisees' Choice Designation at CFA National Convention
(Vaughan, Ontario) Monday, April 26, 2017 - Bloomtools Canada was honoured to be a recipient of the Franchisees' Choice designation on A...
Posted in: News Franchising Business Development   0 Comments
PrintTell a FriendBookmark Site