Posted in Branding

Pros and Cons of Using TikTok To Market Your Small Business

Posted by Magali Rousseau
11
February 2022
Pros and Cons of Using TikTok To Market Your Small Business
Everybody’s talking about it, yet to many it remains shrouded in mystery. TikTok took off during the pandemic and hasn’t stopped growing since, and like most social media, it can be a valuable addition to a marketing arsenal: but is it really worth it for a small business? Here are so...
Posted in:Social MediaContent MarketingBrandingMobile Marketing   Comments__

Four Easy-To-Spot Signs of Bad Web Design

Posted by Magali Rousseau
13
December 2021
Four Easy-To-Spot Signs of Bad Web Design
If you’ve designed and built your site yourself (congrats!), it’s been a long process. Chances are your eyes and brain are tired of looking at the same few screens over and over again. However, don’t let hallmarks of bad web design slip through the cracks because of fatigue or ...
Posted in:NewsBusiness DevelopmentBranding   Comments__

This is Why Google My Business is Essential to Local Businesses

Posted by Bloomtools Canada
13
May 2020
This is Why Google My Business is Essential to Local Businesses
When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with these days (TikTok). What local businesses often overlook, however, is the beast that's sitting right in front of them. And while the corporation...
Posted in:Business DevelopmentCustomer EngagementBrandingOnline Marketing   Comments__

Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written. Story telling has been a means of entertainment, so it's no wonder that ...
Posted in:Video AdvertisingBranding   Comments__

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in:Website PerformanceBusiness DevelopmentBranding   Comments__
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Understanding Secondary CTAs: Everything You Need to Know

Posted by Bloomtools Canada on 26 April 2023
Understanding Secondary CTAs: Everything You Need to Know
How do Secondary CTAs work?A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action ...
Posted in:WebsiteWeb Development   Comments

How Captivating Pictures Can Keep People on Your Website

Posted by Bloomtools Canada on 31 March 2023
How Captivating Pictures Can Keep People on Your Website
As a website expert, I know firsthand how important it is to make a website that looks good. High-quality images can make all the difference in get...
Posted in:NewsWeb Development   Comments

Content Inspiration To Drive Customer Engagement

Posted by Bloomtools Canada on 27 February 2023
Content Inspiration To Drive Customer Engagement
In December you decked the halls, in January you rang in the new year, now comes February which is associated with Valentine's day and the mont...
Posted in:Content MarketingNews   Comments
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