Posted in Branding

Instagram and Hashtags: The Online Marketing Tag Team

Posted by Boaz Willinger
16
January 2018
Instagram and Hashtags: The Online Marketing Tag Team
Hashtags, once referred to as the 'pound' symbol, began taking off on Twitter around 2006. Nowadays, hashtags are integral to any social media campaign strategy because they connect you to your target market. Currently, Instagram is the platform of choice for hashtags but they're a...
Posted in: Social Media Branding   0 Comments

The 3 Cardinal Rules to a Successful Website

Posted by Boaz Willinger
27
November 2017
The 3 Cardinal Rules to a Successful Website
With Canadians visiting an average of 3,238 unique websites a month, having a web presence that supports your business and puts your best foot forward is essential.  Your website is your 24 hour-a-day billboard that (unlike your staff) works relentlessly for you. Some businesses don...
Posted in: Blogging Website Performance Business Development Website Branding   0 Comments

Comparative Advertising: Samsung & Google Sprinkle in Humour

Posted by Boaz Willinger
20
November 2017
Comparative Advertising: Samsung & Google Sprinkle in Humour
You're probably familiar with the long running jabs Pepsi has taken at Coca-Cola over the last 4 decades, but did you know that this type of 'advertising' has a name? Comparative advertising takes a particular product and mentions the competition by name to showcase the competi...
Posted in: Video Advertising Branding   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

6 Spring Cleaning Tips for your Website

Posted by Boaz Willinger
24
April 2017
6 Spring Cleaning Tips for your Website
Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...
Posted in: Social Media Content Marketing Website Branding Online Marketing   0 Comments
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Alexa, How Does Voice Search Differ from Text Search?

Posted by Boaz Willinger
26
March 2018
Alexa, How Does Voice Search Differ from Text Search?
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists f...
Posted in: Content Marketing Website Performance Search Engine Optimization   0 Comments

How Your Business Will Benefit From Having a Blog

Posted by Boaz Willinger
22
February 2018
How Your Business Will Benefit From Having a Blog
You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voic...
Posted in: Content Marketing Blogging Website Performance   0 Comments

Your Cost Per Click is Increasing - and This is Why It's Good News

Posted by Boaz Willinger
26
January 2018
Your Cost Per Click is Increasing - and This is Why It's Good News
You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business...
Posted in: Behind the Scenes Pay Per Click   0 Comments
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