Posted in Branding

This is Why Google My Business is Essential to Local Businesses

Posted by Bloomtools Canada
13
May 2020
This is Why Google My Business is Essential to Local Businesses
When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with these days (TikTok). What local businesses often overlook, however, is the beast that's sitting right in front of them. And while the corporation...
Posted in: Business Development Customer Engagement Branding Online Marketing   Comments__

Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written. Story telling has been a means of entertainment, so it's no wonder that ...
Posted in: Video Advertising Branding   Comments__

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in: Website Performance Business Development Branding   Comments__

Why Google My Business is Essential to Small Business

Posted by Boaz Willinger
19
July 2018
Why Google My Business is Essential to Small Business
While internet users see nothing more than links and text on Google's search engine results pages (SERPs), marketers and small business owners see a digital battlefield. The clash for land (SERP space) between listings, websites, ads, maps, and text makes it difficult for small businesses ...
Posted in: Search Engine Optimization Business Development Branding Mobile Marketing   Comments__

3 Ways Consumer Psychology Can Drive Conversions

Posted by Boaz Willinger
25
April 2018
3 Ways Consumer Psychology Can Drive Conversions
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour. That doesn't mean you need a psychology degree or to hop on a therapists'...
Posted in: Website Performance Customer Engagement Web Development Branding   Comments__
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How to Deal with Negative Reviews Positively

Posted by Bloomtools Canada on 20 October 2020
How to Deal with Negative Reviews Positively
So you've come across a negative review of your company. It's never fun to read negative company reviews when you put your heart and soul...
Posted in: Social Media News Internet Marketing Business Development Customer Engagement   Comments

18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada on 23 September 2020
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a suc...
Posted in: Search Engine Optimization Business Development Customer Engagement   Comments

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada on 11 September 2020
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your produc...
Posted in: Search Engine Marketing Online Marketing   Comments
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