Posted in Branding

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in: Website Performance Business Development Branding   0 Comments

Why Google My Business is Essential to Small Business

Posted by Boaz Willinger
19
July 2018
Why Google My Business is Essential to Small Business
While internet users see nothing more than links and text on Google's search engine results pages (SERPs), marketers and small business owners see a digital battlefield. The clash for land (SERP space) between listings, websites, ads, maps, and text makes it difficult for small businesses ...
Posted in: Search Engine Optimization Business Development Branding Mobile Marketing   0 Comments

3 Ways Consumer Psychology Can Drive Conversions

Posted by Boaz Willinger
25
April 2018
3 Ways Consumer Psychology Can Drive Conversions
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour. That doesn't mean you need a psychology degree or to hop on a therapists'...
Posted in: Website Performance Customer Engagement Web Development Branding   0 Comments

Instagram and Hashtags: The Online Marketing Tag Team

Posted by Boaz Willinger
16
January 2018
Instagram and Hashtags: The Online Marketing Tag Team
Hashtags, once referred to as the 'pound' symbol, began taking off on Twitter around 2006. Nowadays, hashtags are integral to any social media campaign strategy because they connect you to your target market. Currently, Instagram is the platform of choice for hashtags but they're a...
Posted in: Social Media Branding   0 Comments

The 3 Cardinal Rules to a Successful Website

Posted by Boaz Willinger
27
November 2017
The 3 Cardinal Rules to a Successful Website
With Canadians visiting an average of 3,238 unique websites a month, having a web presence that supports your business and puts your best foot forward is essential.  Your website is your 24 hour-a-day billboard that (unlike your staff) works relentlessly for you. Some businesses don...
Posted in: Blogging Website Performance Business Development Website Branding   0 Comments
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Popular Web Design Trends of 2019

Posted by Boaz Willinger
14
May 2019
Popular Web Design Trends of 2019
Modern web design is like removing weeds in the yard you're always slightly behind. Rapidly changing website technologies can't keep...
Posted in: Website   0 Comments

Why Your Website Needs a Good CMS (Content Management System)

Posted by Boaz Willinger
26
April 2019
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, ...
Posted in: Content Marketing Website Performance Website   0 Comments

Is Your Website SSL-Secured?

Posted by Boaz Willinger
27
March 2019
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer ...
Posted in: News Website Performance Search Engine Optimization Website Online Marketing   0 Comments
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