Posted in Branding

This is Why Google My Business is Essential to Local Businesses

Posted by Bloomtools Canada
13
May 2020
This is Why Google My Business is Essential to Local Businesses
When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with these days (TikTok). What local businesses often overlook, however, is the beast that's sitting right in front of them. And while the corporation...
Posted in:Business DevelopmentCustomer EngagementBrandingOnline Marketing   Comments__

Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written. Story telling has been a means of entertainment, so it's no wonder that ...
Posted in:Video AdvertisingBranding   Comments__

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in:Website PerformanceBusiness DevelopmentBranding   Comments__

Why Google My Business is Essential to Small Business

Posted by Boaz Willinger
19
July 2018
Why Google My Business is Essential to Small Business
While internet users see nothing more than links and text on Google's search engine results pages (SERPs), marketers and small business owners see a digital battlefield. The clash for land (SERP space) between listings, websites, ads, maps, and text makes it difficult for small businesses ...
Posted in:Search Engine OptimizationBusiness DevelopmentBrandingMobile Marketing   Comments__

3 Ways Consumer Psychology Can Drive Conversions

Posted by Boaz Willinger
25
April 2018
3 Ways Consumer Psychology Can Drive Conversions
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour. That doesn't mean you need a psychology degree or to hop on a therapists'...
Posted in:Website PerformanceCustomer EngagementWeb DevelopmentBranding   Comments__
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Over 100 Canadian Directories to Help With Your SEO

Posted by Bloomtools Canada on 22 July 2021
Over 100 Canadian Directories to Help With Your SEO
Directories were all the rage in the early days of the world wide web. Once your website was live on the internet all you needed to promote it wa...
Posted in:Search Engine Optimization   Comments

Google Introduces "Search Console Insights"

Posted by Bloomtools Canada on 14 July 2021
Google Introduces "Search Console Insights"
Did you know that Google's worldwide search market share is 86.6%? That's likely the reason they never stop innovating. And with Google A...
Posted in:Website PerformanceSearch Engine MarketingSearch Engine Optimization   Comments

Why a Detailed SEO Performance Review Is Important For Your Business

Posted by Bloomtools Canada on 24 June 2021
Why a Detailed SEO Performance Review Is Important For Your Business
Your website is the most important marketing tools for your business and whether your website is the lifeblood of your business or it's just ...
Posted in:NewsWebsite PerformanceSearch Engine MarketingSearch Engine Optimization   Comments
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