In any business there are a range of common questions that your clients will want to ask you. If you have to speak to each and every client that calls up with one of these common questions, it can take a huge amount of time out of your day. Minimise your workload by making this information available in a knowledge base on your website.
A knowlege base is basically a collection of pages within your site that cover things like frequently asked questions and product guides for clients, so they can log in and search for the information they need. A knowledge base can even be used internally - keep your policies, style guides, templates and important documents in the one place where staff can easily view and download them.