Home >  Blog >  These 3 Trends Will Impact SEO the Most in the Next 3 Years

These 3 Trends Will Impact SEO the Most in the Next 3 Years

Posted by Boaz Willinger on 10 September 2019
These 3 Trends Will Impact SEO the Most in the Next 3 Years

As the old saying goes, good things come in threes. Harry, Ron, and Hermione. The Three Stooges. A package of Reese Peanut Butter Cups.

According to a SparkToro survey polling over 1,500 SEOs, there's another fine trio to add to that list, at least if you're an SEO or in the digital marketing industry. Google verticals, machine learning and AI advancements, and zero-click searches are three trends expected to impact SEO the most over the next three years.

Let's examine each emerging SEO trend more closely.

Google Verticals

When Google dives into verticals, it's a tectonic shift in the digital world. The aftershocks shake marketing best practices, especially in SEO.

Remember Google's acquisition of YouTube? YouTube is now the second-largest second engine behind you guessed it Google, with video becoming the most preferred way to consume content. Marketers had to adapt.

They expanded into travel in 2011 with Google Flights, and more recently, into hospitality with Google Hotels. The latter is heavily integrated with Google Maps, therefore increasing the odds you'll use Maps for everything travel-related, from booking flights to hotels to navigation. Because it's all in one convenient location, platforms like Facebook, Yelp, and TripAdvisor now stare at a formidable competitor in their sector. They'll need to adapt too.

Not everything Google does sticks Google+ was a disaster but when it does, it almost always makes a big enough bang to affect how we market online.

Machine Learning and AI Advancements

Machine learning and AI is already implemented in Google's properties, but as their search algorithms continue to develop with machine learning and tech advancements, SEOs and marketers may be able to focus solely on content creation. The technical mumbo jumbo meta data, alt text, keyword research can be left to the robots to figure out.

Zero-Click Searches

More than 50% of Google searches end without a click to another page, according to another study done by SparkToro. It goes without saying this will affect SEO and strategy for on-SERP optimization.

No clicks doesn't mean no opportunities. Focusing on creating content that can become a featured snippet, or the aforementioned on-SERP optimization strategies, will be more important than ever, and something you'll need to capitalize on in the future if you're an SEO.


Ensure your website is optimized for search engines with today's best practices. Bloomtools' SEO experts can implement today's best strategies, while staying on top of tomorrow's best tactics so you're always ahead of your competition.

Boaz WillingerAuthor:Boaz Willinger
About: With over a decade of experience in franchising and business development, Boaz’s passion is helping businesses bloom. Recognizing the need for online solutions that drive measurable results for small and medium sized businesses, Boaz launched Bloomtools Canada.
Connect via:LinkedIn
Tags:Search Engine Optimization

Assess your website for FREE!

Enter your website URL, and within seconds we'll let you know where your website's strengths and weaknesses lie.

 

CHECK OUT OUR LATEST BLOGS

Ignite your website with helpful tips and strategies
from Bloomtools’ team of expert marketers.

Maximize Productivity: The Advantages of AI Transcription for Modern Businesses

Posted by Bloomtools Canada on 17 April 2024
Maximize Productivity: The Advantages of AI Transcription for Modern Businesses
In today's fast-paced work climate, AI recording and transcription services are critical tools for increasing efficiency. These modern technologies ...
Posted in:NewsSearch Engine Optimization   Comments

Why Invest Energy in Onboarding New Clients?

Posted by Bloomtools Canada on 7 March 2024
Why Invest Energy in Onboarding New Clients?
The significance of a pleasant onboarding experience for client retention and loyalty is emphasized by the following statistics: 76% of consumers w...
Posted in:NewsLead GenerationBusiness DevelopmentOnline Marketing   Comments

Do You Want to Attract More Clients? Explore These Options

Posted by Bloomtools Canada on 16 November 2023
Do You Want to Attract More Clients? Explore These Options
These days, small enterprises must have an internet presence. Since so many of your customers begin their shopping journeys online, you are losing ...
Posted in:Social MediaContent MarketingNewsPay Per ClickBusiness Development   Comments
< Previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Next >
PrintTell a FriendBookmark Site