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Why Marketing Automation is a Must For Your Business

Posted on 13 July 2015
Why Marketing Automation is a Must For Your Business
Traditional marketing strategies such as a direct mail campaigns or TV commercials were once the most powerful and influential marketing mediums. In the era of Internet and smartphones, it's easy to automate your marketing from absolutely anywhere. Technological advancements have made it possible to instantly initiate marketing strategies online.

You can now streamline, automate and measure digital marketing in a very precise way: optimize the resources you offer to customers and guiding them seamlessly through your online conversion funnel. All the while using web analytics tools, you can gain real-time customer insights that help further improve your marketing in the future.

Here are six reasons on why marketing automation should be a serious consideration for any business:

1. Efficient Use of Resources
Automating repetitive tasks such as email, social media, event or database marketing, frees up your staff members for other more valuable work. Using marketing automation will allow you to send personalized emails, or even organize your team by creating tasks automatically when a contact fills out their details online. This level of automation has a vast amount of benefits for your foundation line.

2. Direct Lead Generation
Marketing automation allows for key demographic information to be captured, allows businesses to target customers with measured and applicable marketing and embraces openings as soon as they occur. This will help your sales team recognize who is likely to consume your product or service based on their online behavior, so they don't waste time chasing negative leads.

3. Improved lead development
Release the gap between a prospect client's first contact with your company and conversion by offering targeted, automated content to direct the customer through the purchasing process. With marketing automation, software and sales leads can be tracked and content can become delivery automated.

4. Single customer perspective
Marketing automation software equips businesses with a cross-channel standpoint of each prospected customer, whether they're engaging with your brand offline, via mobile or the web. This factor is fundamental for forming influential customer relationships based on purchase history, and browsing behavior.

5. Allows sales and marketing to work as one
It is essential that both sales and marketing departments approach their customers as a merged front, despite their differences. By contribution sales intelligence, lead management and analytics, marketing automation allows sales and marketing to enjoy a consolidated consideration of the steps they should take to spark optimistic results.

6. Accurate measurement and metrics
Considering it is an automated development, this technology allows more for more simplistic and precise measurement to determine your ROI from various marketing tools. This allows you to get an insight into which programs work and which don't; you will be able to then adjust your approach and market your budget accordingly.

By automating your marketing efforts, you can optimize business resources, increase operational effectiveness and ultimately grow your revenue faster. Have you tried marketing automation? How could it help your business grow?

Talk to your local internet consultant about Bloomtools Database Marketing and CRM (Customer Relationship Management tools) and how they could asisst your business.

Tags: Content Marketing Business Development Customer Engagement Website

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