Home >  Blog >  Bloomtools handles traffic spike from 60 Minutes special

Bloomtools handles traffic spike from 60 Minutes special

Posted by Boaz Willinger on 6 January 2015
Bloomtools handles traffic spike from 60 Minutes special

The Daniel Morcome Foundation is a not-for-profit organisation that focuses on educating children about personal safety. It was started by the parents of Daniel, Bruce and Denise, after he was abducted and murdered in 2003. Daniel's death was the most extensively investigated crime in Queensland's history and as such has attracted significant public interest.

As a result, the Daniel Morcombe Foundation's website is no stranger to large spikes in traffic, particularly around some of the significant events of the investigation and trial - which was one of the reasons Bruce and Denise Morcombe were attracted to the Bloomtools platform.

Last week the Bloomtools infrastructure was put to the test after 60 Minutes televised an hour special on 'how Daniel's Killer was brought to justice'. The resulting traffic spike from this television special was 3 times more than the combined traffic that all the Bloomtools websites receive during the peak of a busy day, and it occurred within minutes of the end of the show.

Fortunately, Bloomtools is designed to handle incredible spikes in traffic like this due to the sophistication of our infrastructure, where every website is stored on many 'caching' servers, where each can respond in under 60 thousandth's of a second. If a server is not returning results fast enough, it can be taken out of the pool of servers, and additional servers can also be added to the pool of servers.

Many businesses however learn the hard way that traditional hosting just isn't powerful enough, especially when it comes to handling large spikes in traffic from email campaigns or when having an online sale.

Author: Boaz Willinger
About: With over a decade of experience in franchising and business development, Boaz’s passion is helping businesses bloom. Recognizing the need for online solutions that drive measurable results for small and medium sized businesses, Boaz launched Bloomtools Canada.
Connect via: LinkedIn
Tags: News

Post comment

Assess your website for FREE!

Enter your website URL, and within seconds we'll let you know where your website's strengths and weaknesses lie.



Ignite your website with helpful tips and strategies
from Bloomtools’ team of expert marketers.

Popular Web Design Trends of 2019

Posted by Boaz Willinger
May 2019
Popular Web Design Trends of 2019
Modern web design is like removing weeds in the yard you're always slightly behind. Rapidly changing website technologies can't keep...
Posted in: Website   0 Comments

Why Your Website Needs a Good CMS (Content Management System)

Posted by Boaz Willinger
April 2019
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, ...
Posted in: Content Marketing Website Performance Website   0 Comments

Is Your Website SSL-Secured?

Posted by Boaz Willinger
March 2019
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer ...
Posted in: News Website Performance Search Engine Optimization Website Online Marketing   0 Comments
< Previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Next >
PrintTell a FriendBookmark Site