How to Start a Blog in 2021
Starting a blog for your business can have a myriad of benefits. Blogs can attract new leads by helping build relationships with new visitors who may be looking to learn more about your product or service industry before deciding to purchase. They can build trust with your existing customer-base and keep them coming back for the expert information you have to offer. Blogs can also greatly improve your SEO (search engine optimization) since SEO places a premium on high-quality content that is updated regularly. But how do you get started? We're going to walk you through how to create a blog in 2021.
How to Start a Blog
When looking to start a blog, there are a few questions you should ask yourself before you begin writing.
Who is your target audience? Make sure your blog will be focused on the same target audience that you're trying to attract to your website. Consider what expert advice you have to offer about your product area or industry that your target audience would find helpful to learn.
How often can you commit to writing a blog? One of the keys when it comes to blog writing is consistency. Whether you can put out one blog post per week, or one per month, you need to make sure you can commit to posting consistently.
What is the tone of your blog? Will your blog be casual and fun? Or more informational and serious? This of course depends on your business, but many blogs take more of a conversational tone in order to draw in customers, while aiming to provide information about the topic at hand.
Once you have your tone, blog schedule, and target audience, it's time to think about some topics that could be of interest to new and returning customers.
Blogging for Beginners
Now that you have your bases covered, it's time for the fun part - thinking about what to write! It's a great idea to write about topics that can help promote you as a thought-leader in your industry, and of course, topics that will pique your audience's interest. Here are some tips to keep in mind when writing your blog.
Try not to make your blogs too sales-oriented. Blogs are more about the soft-sell. Talk about industry-related topics instead of directly talking about your product or service. For example, if you are a driveway paving company, write a blog about tips for taking care of your driveway in the winter. If you're in a bind, a blog manager like this one, can be a useful tool.
Writing the blog is only half the job. Promoting the blog is a huge part of making it successful. Leave spaces in your social media content calendar to promote your new blog posts when they go live. This will give you the opportunity to attract more people to read your blog on various platforms, including Instagram, Facebook, LinkedIn, Twitter, and more.
Use links and keywords! Links can help with SEO, while driving blog readers back to your main website. Using specific keywords that are needed to improve your SEO rankings on search engines can help drive more traffic to your website.
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