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How Your Business Will Benefit From Having a Blog

Posted by Boaz Willinger on 22 February 2018
How Your Business Will Benefit From Having a Blog

You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voice - then life happened and your blog was left behind in the dust. 

It may seem humanly impossible to maintain a blog while running your business but we promise with a little due diligence and some scheduling adjustments you will start to get the hang of it. Having a blog, and keeping it updated is an essential part of your business' online marketing strategy, and here's why:


Blogs Can Increase Your Website Traffic by:

  • Producing high quality, interesting, and relevant content for your target market so visitors come back for more
  • Linking your blog in your social media posts, email marketing and other online assets brings visitors back to your website
  • Others will share your blog with their contacts bringing new visitors to your site
  • Increasing your SEO ranking, making it easier for new visitors to find the information they are looking for on your blog


Blogs Can Increase Website Engagement by:

  • Enabling you to create trust among your target market and gain authority as the expert in your field
  • Producing high quality, interesting content creates a reason for visitors to return time and time again
  • Longer and more frequent visits on your website builds conversions and sales
  • Boosting client referrals by giving current clients content to share with their contacts
  • Helping educate and teach you existing customers and new ones on your product and how it impacts their bottom line


Blogs Provide Content You Can Share:

  • Cross share your content on all your social media outlets and in your email marketing campaigns
  • Improves brand recognition, promoting visitors to share which improves brand visibility
  • Drives traffic to your website, providing you link your blog post back to your website


Blogs Give Personality to Your Business:

  • Blogs give you the opportunity to inject some personality into your business
  • By breaking down the wall and showcasing behind the scenes knowledge you empower your visitors 
  • Blogs help build a trust relationship and form deeper connections with your visitors
  • Write blogs in language your visitors use to bridge the gap between your professionally designed website, and their interests


Between providing clients with interesting content, increasing your SEO ranking, and giving your business a voice, blogs are an essential part of your online marketing strategy. Bloomtools offers a beautifully designed, easy-to-use blog tool. We also offer blog writing services if you're struggling to get started or simply don't have the time. Get in touch with your local Marketing Specialist today to chat with us about getting your blog up and running!

Boaz WillingerAuthor:Boaz Willinger
About: With over a decade of experience in franchising and business development, Boaz’s passion is helping businesses bloom. Recognizing the need for online solutions that drive measurable results for small and medium sized businesses, Boaz launched Bloomtools Canada.
Connect via:LinkedIn
Tags:Content MarketingBloggingWebsite Performance

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