Four Easy-To-Spot Signs of Bad Web Design

Posted by Magali Rousseau on 13 December 2021
Four Easy-To-Spot Signs of Bad Web Design
If you’ve designed and built your site yourself (congrats!), it’s been a long process. Chances are your eyes and brain are tired of loo...
Posted in:Business DevelopmentBrandingNews   Comments

Avoid These Common SEO Mistakes!

Posted by Bloomtools Canada on 8 November 2021
Avoid These Common SEO Mistakes!
The terms “white hat” and “black hat” conjure a fantasy universe where SEO writers battle it out in a winner-take-all fight...
Posted in:Search Engine OptimizationWeb Development   Comments

Why Video Content is So Important on Socials

Posted by Bloomtools Canada on 15 October 2021
Why Video Content is So Important on Socials
While video may seem like the most difficult content creation type, it is actually the most important to include on your company’s social med...
Posted in:Video AdvertisingSocial Media   Comments

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The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)

Posted by Bloomtools Canada on 17 June 2026
The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)
Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spr...
Posted in:Search Engine MarketingLead GenerationSearch Engine OptimizationPay Per ClickEmail MarkertingSocial Media   Comments

Your Website Is Not a Brochure: Building Digital Systems That Sell for You

Posted by Bloomtools Canada on 10 June 2026
Your Website Is Not a Brochure: Building Digital Systems That Sell for You
One of the most expensive misunderstandings in small and mid-sized business marketing is this idea that a website is something you “have,” not ...
Posted in:Lead GenerationBusiness Development   Comments

What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)

Posted by Bloomtools Canada on 3 June 2026
What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)
In marketing, there’s a strange assumption that bigger automatically means better.Bigger agencies mean more resources. More staff. More process. ...
Posted in:Behind the ScenesCustomer EngagementBusiness Development   Comments
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