Posted in Pay Per Click

26
January 2018

Your Cost Per Click is Increasing - and This is Why It's Good News

Posted by Boaz Willinger
Your Cost Per Click is Increasing - and This is Why It's Good News
You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business or other. If you've dug your heels into advertising on Google, you'll want to skip ahead to our discussion on how your increasing CPC is ...
Posted in: Behind the Scenes Pay Per Click   0 Comments
26
September 2017

SEO vs. PPC : Choosing Your Online Marketing Path

Posted by Boaz Willinger
SEO vs. PPC : Choosing Your Online Marketing Path
If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing is cost effective, proven and measurable, making it a natural inclusion. But you've probably also heard the terms Search Engine Optimization&nb...
Posted in: Pay Per Click Search Engine Optimization Online Marketing   0 Comments

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Understanding Search Intent and SEO

Posted by Boaz Willinger
16
August 2019
Understanding Search Intent and SEO
Are you familiar with the Zero Moment of Truth? Google coined the term in 2011, referencing the change in consumer behaviour online. It'...
Posted in: Search Engine Optimization   0 Comments

Canadian Internet Usage in 2019

Posted by Boaz Willinger
24
July 2019
Canadian Internet Usage in 2019
If you haven't noticed a heavy swing towards online everything, you're part of an ever-shrinking minority. The internet has brought free...
Posted in: News   0 Comments

Don't Make These Common Password Mistakes

Posted by Boaz Willinger
3
June 2019
Don't Make These Common Password Mistakes
We've heard it time and time again. Beware the hackers! Make sure your passwords are challenging! The trouble is that challenging passwords ...
Posted in: Website   0 Comments
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