Posted in Pay Per Click

14
April 2020

Free Online Business Courses for Entrepreneurs | Bloomtools

Posted by Bloomtools Canada
Free Online Business Courses for Entrepreneurs | Bloomtools
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before. Luckily, many busi...
Posted in:Pay Per ClickSearch Engine OptimizationLead GenerationBusiness DevelopmentOnline Marketing  Comments__
24
February 2020

The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted by Boaz Willinger
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious. For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI. At Blo...
Posted in:Pay Per ClickOnline Marketing  Comments__
15
January 2020

Looking Ahead to Paid Search Advertising Changes in 2020

Posted
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019. However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
Posted in:Pay Per ClickOnline Marketing  Comments__
26
January 2018

Your Cost Per Click is Increasing - and This is Why It's Good News

Posted by Boaz Willinger
Your Cost Per Click is Increasing - and This is Why It's Good News
You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business or other. If you've dug your heels into advertising on Google, you'll want to skip ahead to our discussion on how your increasing CPC is ...
Posted in:Behind the ScenesPay Per Click  Comments__
26
September 2017

SEO vs. PPC : Choosing Your Online Marketing Path

Posted by Boaz Willinger
SEO vs. PPC : Choosing Your Online Marketing Path
If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing is cost effective, proven and measurable, making it a natural inclusion. But you've probably also heard the terms Search Engine Optimization&nb...
Posted in:Pay Per ClickSearch Engine OptimizationOnline Marketing  Comments__

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Blog Assessment Time: Is Yours Keeping Up?

Posted by Magali Rousseau on 13 January 2022
Blog Assessment Time: Is Yours Keeping Up?
A weekly or even monthly blog can be a real challenge to keep up. Ensuring that a blog is optimized, posting regularly and competing for the precio...
Posted in:Content MarketingBloggingWebsite PerformanceWebsite   Comments

Four Easy-To-Spot Signs of Bad Web Design

Posted by Magali Rousseau on 13 December 2021
Four Easy-To-Spot Signs of Bad Web Design
If you’ve designed and built your site yourself (congrats!), it’s been a long process. Chances are your eyes and brain are tired of loo...
Posted in:NewsBusiness DevelopmentBranding   Comments

Avoid These Common SEO Mistakes!

Posted by Bloomtools Canada on 8 November 2021
Avoid These Common SEO Mistakes!
The terms “white hat” and “black hat” conjure a fantasy universe where SEO writers battle it out in a winner-take-all fight...
Posted in:Search Engine OptimizationWeb Development   Comments
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