Posted in Pay Per Click

14
April 2020

Free Online Business Courses for Entrepreneurs | Bloomtools

Posted by Bloomtools Canada
Free Online Business Courses for Entrepreneurs | Bloomtools
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before. Luckily, many busi...
Posted in:Pay Per ClickSearch Engine OptimizationLead GenerationBusiness DevelopmentOnline Marketing  Comments__
24
February 2020

The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted by Boaz Willinger
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious. For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI. At Blo...
Posted in:Pay Per ClickOnline Marketing  Comments__
15
January 2020

Looking Ahead to Paid Search Advertising Changes in 2020

Posted
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019. However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
Posted in:Pay Per ClickOnline Marketing  Comments__
26
January 2018

Your Cost Per Click is Increasing - and This is Why It's Good News

Posted by Boaz Willinger
Your Cost Per Click is Increasing - and This is Why It's Good News
You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business or other. If you've dug your heels into advertising on Google, you'll want to skip ahead to our discussion on how your increasing CPC is ...
Posted in:Behind the ScenesPay Per Click  Comments__
26
September 2017

SEO vs. PPC : Choosing Your Online Marketing Path

Posted by Boaz Willinger
SEO vs. PPC : Choosing Your Online Marketing Path
If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing is cost effective, proven and measurable, making it a natural inclusion. But you've probably also heard the terms Search Engine Optimization&nb...
Posted in:Pay Per ClickSearch Engine OptimizationOnline Marketing  Comments__

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Over 100 Canadian Directories to Help With Your SEO

Posted by Bloomtools Canada on 22 July 2021
Over 100 Canadian Directories to Help With Your SEO
Directories were all the rage in the early days of the world wide web. Once your website was live on the internet all you needed to promote it wa...
Posted in:Search Engine Optimization   Comments

Google Introduces "Search Console Insights"

Posted by Bloomtools Canada on 14 July 2021
Google Introduces "Search Console Insights"
Did you know that Google's worldwide search market share is 86.6%? That's likely the reason they never stop innovating. And with Google A...
Posted in:Website PerformanceSearch Engine MarketingSearch Engine Optimization   Comments

Why a Detailed SEO Performance Review Is Important For Your Business

Posted by Bloomtools Canada on 24 June 2021
Why a Detailed SEO Performance Review Is Important For Your Business
Your website is the most important marketing tools for your business and whether your website is the lifeblood of your business or it's just ...
Posted in:NewsWebsite PerformanceSearch Engine MarketingSearch Engine Optimization   Comments
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