Posted in Pay Per Click

26
January 2018

Your Cost Per Click is Increasing - and This is Why It's Good News

Posted by Boaz Willinger
Your Cost Per Click is Increasing - and This is Why It's Good News
You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business or other. If you've dug your heels into advertising on Google, you'll want to skip ahead to our discussion on how your increasing CPC is ...
Posted in: Behind the Scenes Pay Per Click   0 Comments
26
September 2017

SEO vs. PPC : Choosing Your Online Marketing Path

Posted by Boaz Willinger
SEO vs. PPC : Choosing Your Online Marketing Path
If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing is cost effective, proven and measurable, making it a natural inclusion. But you've probably also heard the terms Search Engine Optimization&nb...
Posted in: Pay Per Click Search Engine Optimization Online Marketing   0 Comments

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Google Chrome 68 - Putting the S in HTTPS

Posted by Boaz Willinger
28
May 2018
Google Chrome 68 - Putting the S in HTTPS
In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory....
Posted in: News Website Performance Search Engine Optimization   0 Comments

Bloomtools Receives Franchisees' Choice Designation at CFA National Convention

Posted by Boaz Willinger
3
May 2018
Bloomtools Receives Franchisees' Choice Designation at CFA National Convention
(Vaughan, ON) April 27, 2018 - Bloomtools Canada was honoured as a recipient of the Franchisees' Choice designation on April 23, 2018 during...
Posted in: Behind the Scenes Franchising   0 Comments

3 Ways Consumer Psychology Can Drive Conversions

Posted by Boaz Willinger
25
April 2018
3 Ways Consumer Psychology Can Drive Conversions
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use ...
Posted in: Website Performance Customer Engagement Web Development Branding   0 Comments
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