Posted in Pay Per Click
17
June 2026
The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)
Posted by Bloomtools Canada
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Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spread across too many of them.It usually starts innocently enough. A business sets up a website, starts running some Google Ads, posts on social media, ...
| Posted in:Search Engine MarketingLead GenerationSearch Engine OptimizationPay Per ClickEmail MarkertingSocial Media |
16
November 2023
Do You Want to Attract More Clients? Explore These Options
Posted by Bloomtools Canada
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These days, small enterprises must have an internet presence. Since so many of your customers begin their shopping journeys online, you are losing out on business to those who are if you are not online. Sadly, there is no gain in doing nothing.It's not just a suggestion that small businesses shoul...
| Posted in:NewsPay Per ClickContent MarketingBusiness DevelopmentSocial Media |
22
September 2022
How PPC helps you reach your target audience
Posted by Bloomtools Canada
)
You know that your website is valuable, but you crave deeper website data to gain the most out of your investment. Your last digital marketing campaign was beneficial, but you desire flexibility for future campaigns. Competitors are using Google Ads, and you want to jump on the trend. Luckily, Bl...
| Posted in:Search Engine MarketingPay Per ClickOnline Marketing |
14
April 2020
Free Online Business Courses for Entrepreneurs | Bloomtools
Posted by Bloomtools Canada
)
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before.
Luckily, many busi...
| Posted in:Lead GenerationSearch Engine OptimizationPay Per ClickOnline MarketingBusiness Development |
24
February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Posted
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Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious.
For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI.
At Blo...
| Posted in:Pay Per ClickOnline Marketing |
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Posted
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Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019.
However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
| Posted in:Pay Per ClickOnline Marketing |
26
January 2018
Your Cost Per Click is Increasing - and This is Why It's Good News
Posted
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You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business or other.
If you've dug your heels into advertising on Google, you'll want to skip ahead to our discussion on how your increasing CPC is ...
| Posted in:Behind the ScenesPay Per Click |
26
September 2017
SEO vs. PPC : Choosing Your Online Marketing Path
Posted
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If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing is cost effective, proven and measurable, making it a natural inclusion.
But you've probably also heard the terms Search Engine Optimization&nb...
| Posted in:Search Engine OptimizationPay Per ClickOnline Marketing |
 "Traditional SEO vs. GEO: How to Get Your Business Recommended by ChatGPT and Gemini")
 "The Business Owner’s Guide to AI Search Optimization Costs and GEO ROI")
 "How to Choose an Agency for AI Search Optimization in Canada")
