Posted in Search Engine Marketing

11
September 2020

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
Posted in: Search Engine Marketing Online Marketing   Comments__
28
August 2020

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in: Search Engine Marketing Search Engine Optimization Internet Marketing Business Development   Comments__
29
July 2020

7 Reasons Your Business Should be Investing in Google Ads

Posted by Bloomtools Canada
7 Reasons Your Business Should be Investing in Google Ads
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
Posted in: Search Engine Marketing Search Engine Optimization Internet Marketing   Comments__

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Why You Should Start Optimizing For Voice Search ASAP

Posted by Bloomtools Canada on 13 April 2021
Why You Should Start Optimizing For Voice Search ASAP
Did you know that the number of households predicted to own a smart speaker by 2022 is 55%? You're probably counting the number of people you...
Posted in: News Search Engine Optimization Website Mobile Marketing   Comments

This is Why Your Website Needs to be Mobile Friendly

Posted by Bloomtools Canada on 26 March 2021
This is Why Your Website Needs to be Mobile Friendly
When Website designers approach creating a website, they do the work from behind the giant screens of their desktop computers or even laptops. Wh...
Posted in: News Website Performance Web Development   Comments

3 Evergreen Content Ideas to Increase Traffic

Posted by Bloomtools Canada on 11 March 2021
3 Evergreen Content Ideas to Increase Traffic
Creating evergreen content is a great way to increase traffic and keep it coming to your website. But wait, what is evergreen content anyway? Eve...
Posted in: Content Marketing News Website Performance   Comments
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