Posted in Search Engine Marketing

11
September 2020

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
Posted in: Search Engine Marketing Online Marketing   Comments__
28
August 2020

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in: Search Engine Marketing Search Engine Optimization Internet Marketing Business Development   Comments__
29
July 2020

7 Reasons Your Business Should be Investing in Google Ads

Posted by Bloomtools Canada
7 Reasons Your Business Should be Investing in Google Ads
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
Posted in: Search Engine Marketing Search Engine Optimization Internet Marketing   Comments__

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How to Deal with Negative Reviews Positively

Posted by Bloomtools Canada on 20 October 2020
How to Deal with Negative Reviews Positively
So you've come across a negative review of your company. It's never fun to read negative company reviews when you put your heart and soul...
Posted in: Social Media News Internet Marketing Business Development Customer Engagement   Comments

Are You Keeping in Touch With Your Clients? This is How to.

Posted by Bloomtools Canada on 7 October 2020
Are You Keeping in Touch With Your Clients? This is How to.
68% of all people leave a business, because of 'perceived indifference' - What are you doing to keep your clients? The relationship bet...
Posted in: Internet Marketing Lead Generation   Comments

18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada on 23 September 2020
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a suc...
Posted in: Search Engine Optimization Business Development Customer Engagement   Comments
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