The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious.

For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI.

At Bloomtools, we're very familiar with digital advertising platforms beyond Facebook and Google (that's right, they exist).

Coupling the types of paid advertising discussed below with a sound pay-per-click strategy can help you reach lucrative niche audiences.

1. Microsoft Has One of the Top Advertising Platforms

Microsoft Advertising is how you'll reach audiences on Bing, Yahoo, and AOL. This formidable PPC platform has 116 million daily users and 5.5 million monthly desktop searches (amounting to 36% of the US desktop search market).

By doing the right things with your PPC strategy, such as staying on top of current trends, you'll make a lasting impression on Microsoft Advertising.

The platform is goal-oriented, focusing on advertising elements such as generating more phone calls and increasing ad engagement. Plus, there's a variety of useful ad products, such as ad extensions and shopping campaigns.

2. Quora is One of the Most Lucrative Types of Paid Advertising

This budding Q & A platform has really picked up steam amongst PPC networks within the past couple of years.

If you aren't familiar with Quora (which is unlikely, because it'd mean you've never asked a question on Google), the functionality is quite straightforward.

Simply log on, then ask a question about anything, and other users provide an answer. There are generally multiple answers.

With the paid advertising on Quora, your company can answer questions and directly solve problems for its target market.

Say you run a digital copywriting business, and someone asked a question about the most awesome (and most humble) content writing services around. Conceivably, your ad can get in front of that individual meaning your ads will reach only the most relevant audience.

3. Amazon Is in the Upper Echelon of Digital Advertising Platforms

Given the fact that Amazon is an absolute powerhouse, it's no surprise it's making massive waves in the world of digital advertising platforms.

In fact, it's challenging these days to effectively sell your product these days without Amazon's powerful PPC capabilities. After all, if you're selling a physical product, you've likely made it available on the Amazon. Competition is stiff, so you really have no choice but to advertise.

Amazon's in-depth targeting features and robust reporting capabilities make it a highly effective paid advertising platform. It's sure to be a boon to your brand awareness and sales conversions, too.

We're willing to guess that this blog has opened your eyes to a new paid advertising world. If you want to learn more about PPC strategies and platforms, contact the dedicated team of professionals at Bloomtools for a consultation.