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How PPC helps you reach your target audience

Posted by Bloomtools Canada on 22 September 2022
How PPC helps you reach your target audience

You know that your website is valuable, but you crave deeper website data to gain the most out of your investment. Your last digital marketing campaign was beneficial, but you desire flexibility for future campaigns. Competitors are using Google Ads, and you want to jump on the trend. Luckily, Bloomtools offers pay-per-click (PPC) services to solve all of the above, while directing your target audience and more leads to your website. 

Bloomtools Pay-per-click (PPC) or paid search advertising increases the amount of relevant traffic to your website. It involves creating ads that appear on search result pages like Google, making it easier for your target audience to find your website.

Types of PPC Ads

Paid Search Marketing: One of the most popular types of pay-per-click marketing, these ads use keywords to communicate with providers such as Google AdWords and Bing Ads to display your ads for the words invested in. For Paid Serch ads, focus on selecting valuable keywords that best reflect your brand and product, include a high-traffic landing page and write engaging copy. 

Sponsored Product Ads: Have you ever performed a search for an item that corresponds with an advertisement for a similar product? That is a Sponsored Product Ad. Previously referred to as “Product Display Ads”, Sponsored Display Ads are a valuable remarketing tool that uses search terms relevant to the product that your customers search for to populate relevant product ads. 

Headline search Ads:  This form of pay-per-click advertising includes an ad at the very top and heading of the web page. Headline search ads include keywords within the headlines of your choice on Amazon and can be attributed to multiple products. 

Search Ads: The most common form of pay-per-click advertising, search ads include keywords that companies would like their ads to correspond with, and which search results to show when users perform searches for those keywords. Using an auction system, advertisers paid ads are displayed on a page based on how much they have bid on an ad, the keywords they selected and other quality performance factors. Where will your search ads be displayed in contrast to organic content? PPC ads can appear both above and below organic search listings. 

Bloomtools Pay-Per-Click Services

Working as an official Google Partner, Bloomtools' PPC team are Google Ads certified, and experts in the industry. Our PPC campaign management introduces the latest online practices for optimal results on Google and other search engines. We'll closely monitor your campaign results through web analytics, ensuring your campaign increases your leads and improves your ROI.


Do you feel like you're lost in a confusing maze when it comes to digital advertising and paid online advertising? Our team of experts can help you navigate the online ad market and get your company found. Contact us today to learn more.
Author:Bloomtools Canada
Tags:Search Engine MarketingPay Per ClickOnline Marketing

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