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What is Content Writing?

Posted by Bloomtools Canada on 23 December 2022
What is Content Writing?

In the digital age, having a website and a couple of marketing campaigns are not enough to disrupt the competing messages that our target customers experience online. As a result, content writing has evolved. Content writing is defined as any marketing strategy used to attract and retain your target customers through the use of online marketing vehicles in relation to your brand and products. 

Content Marketing Tactic: Blog Articles

What’s an example of a content marketing tactic? Look no further than the article you are currently reading. Blogs are one of the most popular forms of content writing. Used as a vehicle to remind your target audience about your brand and service offerings, blog articles are a form of content writing that serves as a consistent reminder to your target customers to visit your website and find relevant information about your industry. 

Content Marketing Tactic: Website Updates

Simply having a website is not enough. Static pages about your services and business values are well and good, but that static content does not initiate a need for a customer to revisit your website on a regular basis. Content writing, through the form of social media posts, blog articles, website page updates, and pdf manuals or guides, serves as recurring updates that give your target clients an incentive to revisit your website. While scrolling through the content updates that you share, there is an opportunity to present your target with industry insight and knowledge, which increases their position within the buyer's journey and purchasing lifecycle. 

Content Writing for SEO

The process of investing in search engine optimization involves selecting target keywords and increasing the number of backlinks on your website to attract search engines to crawl your website, and search results to populate and increase your website traffic. If you’re drafting up your next blog article or writing the script for your next social media video, the content writing that you engage in presents an opportunity to use relevant keywords while creating more backlinks for your website, which dramatically enhances your SEO efforts.

Benefits of Content Writing

Content writing stimulates interest through sharing relevant content with your website visitors while reminding them about your products and services and increasing their overall attraction and engagement with your brand. The results of investing in content writing, lead to increased lead generation, enhanced customer trust and brand loyalty, and improved website traffic, due to regularly updated web pages. 

How to engage in content marketing:

How do you begin with content writing? Like any marketing tactic, strategy and planning are key. For optimal content writing results follow these steps for your strategy:

1. Set your marketing goals

2. Determine your marketing metrics

3. Record data

4. Determine your content types

5. Create the content distribution

6. Revisit your SEO. 


About Bloomtools Content Writing Services

Writing content may seem easy when you're only throwing the concept around, but putting your plan into action is another thing altogether. Well-written, thought-out, informative content comes from meticulous research and a consistent publishing strategy. Lucky for you, writing content that is not only informative and represents your brand, but also captures your audience's interest, is our specialty.

Bloomtools team of content writers are specialists in writing web pages, articles, blogs, press releases and any other content your company may need in order to inform or inspire your audience. Our specialist writers can create content for you whether you're just starting out or need a consistent publishing strategy post-launch. To find out more, contact us today.
Author:Bloomtools Canada
Tags:Website PerformanceSearch Engine OptimizationWebsiteWeb Development

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