Bloomtools Blog

28
June 2018

The Forensics of Law Firm Marketing

Posted by Boaz Willinger
The Forensics of Law Firm Marketing
Law firms and lawyers can't depend on a sterling reputation or their skill sets alone to keep a steady flow of clients coming into the office. Many industries acquire the majority of their clients online these days, and that includes he legal field. But the world of law firm marketing ...
Posted in: Business Development   0 Comments
28
May 2018

Google Chrome 68 - Putting the S in HTTPS

Posted by Boaz Willinger
Google Chrome 68 - Putting the S in HTTPS
In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory.  In a statement this February, Google announced that a secure internet is coming our way in a month's time and explained what benchmarks...
Posted in: News Website Performance Search Engine Optimization   0 Comments
3
May 2018

Bloomtools Receives Franchisees' Choice Designation at CFA National Convention

Posted by Boaz Willinger
Bloomtools Receives Franchisees' Choice Designation at CFA National Convention
(Vaughan, ON) April 27, 2018 - Bloomtools Canada was honoured as a recipient of the Franchisees' Choice designation on April 23, 2018 during a Gala Awards Presentation at the 27th annual Canadian Franchise Association (CFA) National Convention in Ottawa, Ontario. The Franchisees' C...
Posted in: Behind the Scenes Franchising   0 Comments
25
April 2018

3 Ways Consumer Psychology Can Drive Conversions

Posted by Boaz Willinger
3 Ways Consumer Psychology Can Drive Conversions
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour. That doesn't mean you need a psychology degree or to hop on a therapists'...
Posted in: Website Performance Customer Engagement Web Development Branding   0 Comments
26
March 2018

Alexa, How Does Voice Search Differ from Text Search?

Posted by Boaz Willinger
Alexa, How Does Voice Search Differ from Text Search?
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists for your kids, to finding cheesy jokes to amuse said kids while you shop. If you're a kid, Alexa or Google Home has probably made annoying your...
Posted in: Content Marketing Website Performance Search Engine Optimization   0 Comments

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How to Rank on Google: Understanding the SERP

Posted by Boaz Willinger
17
October 2018
How to Rank on Google: Understanding the SERP
Congratulations, you've launched your new website! Now what? The website development process is well documented and is so tightly organi...
Posted in: Content Marketing Website Performance Search Engine Optimization Online Marketing   0 Comments

How to Build an Ecommerce Funnel

Posted by Boaz Willinger
18
September 2018
How to Build an Ecommerce Funnel
An ecommerce website lives or dies by its traffic and conversions. While strong SEO and PPC campaigns can garner strong impressions, if your vis...
Posted in: Business Development Customer Engagement Online Marketing   0 Comments

Marketing Tools 101 : What You Need In Your Marketing Backpack

Posted by Boaz Willinger
20
August 2018
Marketing Tools 101 : What You Need In Your Marketing Backpack
When the forces of parental glee meets student sorrow, it can only mean one thing : back-to-school is upon us. That means shopping for new books...
Posted in: Website Performance Business Development Web Development   0 Comments
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