Bloomtools Blog

9
March 2020

SEO Metadata: The Importance of a Click-Worthy Meta Description

Posted by Boaz Willinger
SEO Metadata: The Importance of a Click-Worthy Meta Description
Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one staple feature that continues to have the largest impact over whether users click through a search result. According to a study from Ignite Visibility, ...
Posted in:BloggingSearch Engine Optimization  Comments__
24
February 2020

The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted by Boaz Willinger
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious. For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI. At Blo...
Posted in:Pay Per ClickOnline Marketing  Comments__
10
February 2020

Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written. Story telling has been a means of entertainment, so it's no wonder that ...
Posted in:Video AdvertisingBranding  Comments__
15
January 2020

Looking Ahead to Paid Search Advertising Changes in 2020

Posted
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019. However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
Posted in:Pay Per ClickOnline Marketing  Comments__
19
December 2019

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of. So, what is BERT? Where did the BERT framework come ...
Posted in:Website PerformanceSearch Engine OptimizationOnline Marketing  Comments__

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A Brief Guide to Online Customer Service Tools

Posted by Bloomtools Canada on 17 August 2020
A Brief Guide to Online Customer Service Tools
Customer service is the backbone of any business. It's impossible to run a company without it, and customers tend to share their experiences ...
Posted in:Business DevelopmentCustomer Engagement   Comments

7 Reasons Your Business Should be Investing in Google Ads

Posted by Bloomtools Canada on 29 July 2020
7 Reasons Your Business Should be Investing in Google Ads
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet Marketing   Comments

B2B Marketing: How to Host a Webinar

Posted by Bloomtools Canada on 15 July 2020
B2B Marketing: How to Host a Webinar
Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products o...
Posted in:NewsVideo AdvertisingBusiness Development   Comments
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