Bloomtools Blog

14
July 2021

Google Introduces "Search Console Insights"

Posted by Bloomtools Canada
Google Introduces "Search Console Insights"
Did you know that Google's worldwide search market share is 86.6%? That's likely the reason they never stop innovating. And with Google Analytics becoming more and more detailed to where you can almost pinpoint the exact reason someone visits your site and is interested in your products - busin...
Posted in:Search Engine MarketingSearch Engine OptimizationWebsite Performance  Comments__
24
June 2021

Why a Detailed SEO Performance Review Is Important For Your Business

Posted by Bloomtools Canada
Why a Detailed SEO Performance Review Is Important For Your Business
Your website is the most important marketing tools for your business and whether your website is the lifeblood of your business or it's just one of many ways you generate revenue, chances are you've likely invested a good deal of resources on the site. To that end, it can obviously be frustrati...
Posted in:NewsSearch Engine MarketingSearch Engine OptimizationWebsite Performance  Comments__
15
June 2021

The Unexpected Return of QR Codes

Posted by Bloomtools Canada
The Unexpected Return of QR Codes
First used in 1994 by a Japanese automotive company, QR codes have since been leveraged for a variety of purposes. QR (short for Quick Response) codes became popular in the 90s and early 2000s, as marketers everywhere started slapping them on everything from products to magazines to bus stop ad...
Posted in:Behind the ScenesNews  Comments__
28
May 2021

The Importance of Receiving Google Reviews

Posted by Bloomtools Canada
The Importance of Receiving Google Reviews
Getting reviews from your customers and clients has always been a beneficial exercise for business, but today its importance is even greater. There are three main benefits of getting customer reviews: To acquire testimonials you can use in marketing your business To better understand w...
Posted in:NewsCustomer Engagement  Comments__
18
May 2021

How Long Does SEO Take to Work?

Posted by Bloomtools Canada
How Long Does SEO Take to Work?
As a first time client or first time launching a new website you may ask yourself "how long does SEO take?". There is never a simple answer to give to a question like this. Search engine optimization has drastically changed over time and often people have an understanding of SEO that doesn't ne...
Posted in:Search Engine Optimization  Comments__
10
May 2021

How to Run a Facebook Page Successfully

Posted by Bloomtools Canada
How to Run a Facebook Page Successfully
Social media for business isn't optional anymore, it's a necessity for your brand. And Facebook should be top of mind when it comes to your social media presence and deciding which platforms to take advantage of. With 2.8 billion active monthly users and 1.84 billion daily users, this social me...
Posted in:Customer EngagementBusiness DevelopmentSocial Media  Comments__
13
April 2021

Why You Should Start Optimizing For Voice Search ASAP

Posted by Bloomtools Canada
Why You Should Start Optimizing For Voice Search ASAP
Did you know that the number of households predicted to own a smart speaker by 2022 is 55%? You're probably counting the number of people you know who already have a Google Home or an Alexa right now. As these devices become more popular, so does the regularity of voice searches. But what is vo...
Posted in:NewsSearch Engine OptimizationMobile MarketingWebsite  Comments__
26
March 2021

This is Why Your Website Needs to be Mobile Friendly

Posted by Bloomtools Canada
This is Why Your Website Needs to be Mobile Friendly
When Website designers approach creating a website, they do the work from behind the giant screens of their desktop computers or even laptops. When they show it to you, you scroll through at your desk and are impressed by how beautiful it looks. You're a very happy with the results, so you pay ...
Posted in:NewsWeb DevelopmentWebsite Performance  Comments__

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Why Social Proof Is One of the Most Powerful Tools in Digital Marketing

Posted by Bloomtools Canada on 25 February 2026
Why Social Proof Is One of the Most Powerful Tools in Digital Marketing
Today’s customers have endless choices, constant online distractions, and more skepticism than ever. People don’t want to be sold to — they want re...
Posted in:Lead GenerationCustomer Engagement   Comments

Why Blogging Is Necessary for Every Website

Posted by Bloomtools Canada on 10 February 2026
Why Blogging Is Necessary for Every Website
In the constantly evolving landscape of digital marketing and online branding, one strategy consistently outperforms others in delivering long-term...
Posted in:BloggingCustomer EngagementWebsite Performance   Comments

Digital Marketing for Small Businesses in Canada: Where to Start

Posted by Bloomtools Canada on 27 January 2026
Digital Marketing for Small Businesses in Canada: Where to Start
In today’s competitive marketplace, small businesses in Canada face unique challenges when it comes to getting noticed online. With so many options...
Posted in:Search Engine MarketingOnline MarketingBusiness Development   Comments
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