Bloomtools Blog

20
October 2020

How to Deal with Negative Reviews Positively

Posted by Bloomtools Canada
How to Deal with Negative Reviews Positively
So you've come across a negative review of your company. It's never fun to read negative company reviews when you put your heart and soul into your business on a daily basis. But negative reviews are part of being in business, and are certainly part of the online world in general, where...
Posted in:Social MediaNewsInternet MarketingBusiness DevelopmentCustomer Engagement  Comments__
7
October 2020

Are You Keeping in Touch With Your Clients? This is How to.

Posted by Bloomtools Canada
Are You Keeping in Touch With Your Clients? This is How to.
68% of all people leave a business, because of 'perceived indifference' - What are you doing to keep your clients? The relationship between businesses and their clients in is changing. It is no longer characterized by simply providing a product or service that someone wants to buy. ...
Posted in:Internet MarketingLead Generation  Comments__
23
September 2020

18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a successful reopening in the wake of COVID-19. Your customers and clients will be looking to you to guide them, we want to make sure that you have ...
Posted in:Search Engine OptimizationBusiness DevelopmentCustomer Engagement  Comments__
11
September 2020

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
Posted in:Search Engine MarketingOnline Marketing  Comments__
28
August 2020

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet MarketingBusiness Development  Comments__

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The Unexpected Return of QR Codes

Posted by Bloomtools Canada on 15 June 2021
The Unexpected Return of QR Codes
First used in 1994 by a Japanese automotive company, QR codes have since been leveraged for a variety of purposes. QR (short for Quick Response) ...
Posted in:Behind the ScenesNews   Comments

The Importance of Receiving Google Reviews

Posted by Bloomtools Canada on 28 May 2021
The Importance of Receiving Google Reviews
Getting reviews from your customers and clients has always been a beneficial exercise for business, but today its importance is even greater. The...
Posted in:NewsCustomer Engagement   Comments

How Long Does SEO Take to Work?

Posted by Bloomtools Canada on 18 May 2021
How Long Does SEO Take to Work?
As a first time client or first time launching a new website you may ask yourself "how long does SEO take?". There is never a simple an...
Posted in:Search Engine Optimization   Comments
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