Bloomtools Blog

22
September 2022

How PPC helps you reach your target audience

Posted by Bloomtools Canada
How PPC helps you reach your target audience
You know that your website is valuable, but you crave deeper website data to gain the most out of your investment. Your last digital marketing campaign was beneficial, but you desire flexibility for future campaigns. Competitors are using Google Ads, and you want to jump on the trend. Luckily, Bl...
Posted in:Search Engine MarketingPay Per ClickOnline Marketing  Comments__
23
August 2022

What is SEO?

Posted by Bloomtools Canada
What is SEO?
Whenever this term is mentioned, others speak highly of its value and return on investment. What exactly is Search engine optimization? In this post, the Bloomtools team breaks down the allusive term so you can not only understand but also invest and benefit from its value.  Search engine o...
Posted in:NewsSearch Engine MarketingSearch Engine OptimizationWeb DevelopmentWebsite Performance  Comments__
21
July 2022

The Importance of SEO for being found on Google

Posted by Bloomtools Canada
The Importance of SEO for being found on Google
You hear a new acronym, quickly Google to find out what it means, only to be left without a full understanding. Luckily, the next time you hear the acronym, “SEO” or Search Engine Marketing, you can turn to this Bloomtools article. SERPS This word has been used within email pitches ...
Posted in:NewsSearch Engine MarketingSearch Engine OptimizationWebsite Performance  Comments__
17
June 2022

What do broken website links mean?

Posted by Bloomtools Canada
What do broken website links mean?
Imagine performing a search on a website only to be led to an error 404 page. Broken website links can lower your website rankings, harm your website's relationship with Google and lower your website visitors' user experience.  How bad are broken links?  Also known as “l...
Posted in:Behind the ScenesNewsWebsite Performance  Comments__
17
May 2022

Bloomtools Designs Websites With The Latest Design and Development Tools

Posted by Bloomtools Canada
Bloomtools Designs Websites With The Latest Design and Development Tools
Avoid visitors showing up on your website to see outdated or missing web tools by using a professional web design team. Bloomtools designs websites with the latest design and development tools and innovations. Here are some of our best tools for 2022. Responsive Website Design With the int...
Posted in:Web DevelopmentWebsite Performance  Comments__
23
March 2022

Manage Web Content Like A Pro With A Bloomtools Content Management System

Posted
Manage Web Content Like A Pro With A Bloomtools Content Management System
ROI, CRM, SEO, TOK…acronyms seem to help the world go round, but they don’t always make life simpler. One that definitely does, however, is CMS–content management system. If these three words fill you with questions (or dread), you can stop wondering: today, we’re talking...
Posted in:NewsContent MarketingBusiness DevelopmentWebsiteWebsite Performance  Comments__
11
February 2022

Pros and Cons of Using TikTok To Market Your Small Business

Posted by Magali Rousseau
Pros and Cons of Using TikTok To Market Your Small Business
Everybody’s talking about it, yet to many it remains shrouded in mystery. TikTok took off during the pandemic and hasn’t stopped growing since, and like most social media, it can be a valuable addition to a marketing arsenal: but is it really worth it for a small business? Here are so...
Posted in:Mobile MarketingContent MarketingBrandingSocial Media  Comments__
13
January 2022

Blog Assessment Time: Is Yours Keeping Up?

Posted by Magali Rousseau
Blog Assessment Time: Is Yours Keeping Up?
A weekly or even monthly blog can be a real challenge to keep up. Ensuring that a blog is optimized, posting regularly and competing for the precious real estate on page one of Google are all difficult tasks; but sometimes, they feel like child’s play compared to actually picking a topic an...
Posted in:BloggingContent MarketingWebsiteWebsite Performance  Comments__

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Why Most Small Business Websites Don’t Generate Leads (And How to Fix Yours)

Posted by Bloomtools Canada on 5 May 2026
Why Most Small Business Websites Don’t Generate Leads (And How to Fix Yours)
Most small business owners have had this moment:You invest in a new website. It looks clean, modern, maybe even impressive. You send the link to a ...
Posted in:Lead GenerationOnline MarketingBusiness Development   Comments

10 Website Features Every Canadian Small Business Needs to Compete Online

Posted by Bloomtools Canada on 16 April 2026
10 Website Features Every Canadian Small Business Needs to Compete Online
Why Your Website Is the Foundation of Your Digital SuccessFor Canadian small businesses, your website is more than just an online presence—it’s...
Posted in:Lead GenerationWeb Development   Comments

From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel

Posted by Bloomtools Canada on 18 March 2026
From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel
Why Most Business Websites Fail to ConvertMany Canadian businesses invest in building a professional website—but stop short of turning that websi...
Posted in:Search Engine MarketingLead GenerationCustomer EngagementBusiness Development   Comments
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