Bloomtools Blog

28
August 2020

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet MarketingBusiness Development  Comments__
17
August 2020

A Brief Guide to Online Customer Service Tools

Posted by Bloomtools Canada
A Brief Guide to Online Customer Service Tools
Customer service is the backbone of any business. It's impossible to run a company without it, and customers tend to share their experiences (good and bad) with their friends and family. Your clients have influence over the people they share their experiences with and could persuade or diss...
Posted in:Business DevelopmentCustomer Engagement  Comments__
29
July 2020

7 Reasons Your Business Should be Investing in Google Ads

Posted by Bloomtools Canada
7 Reasons Your Business Should be Investing in Google Ads
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet Marketing  Comments__
15
July 2020

B2B Marketing: How to Host a Webinar

Posted by Bloomtools Canada
B2B Marketing: How to Host a Webinar
Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products or services. While in-person events are out of the question at the moment, engaging your new and existing customers is increasingly important to mainta...
Posted in:NewsVideo AdvertisingBusiness Development  Comments__
24
June 2020

Podcasting is on the Rise

Posted by Bloomtools Canada
Podcasting is on the Rise
For businesses new and old, now's the time to take advantage of the growing podcast user base. In less than five years, the podcast industry saw a staggering listenership growth of 70%. Thanks to COVID-19, that number has surged again by another 10% in just a few months - Canadians are now ...
Posted in:Content MarketingInternet Marketing  Comments__

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How to find keywords and add them to your website

Posted by Bloomtools Canada on 17 December 2020
How to find keywords and add them to your website
As a business owner you are told that you need to use keywords on your website to improve the organic search engine ranking. Unfortunately, ...
Posted in:Search Engine OptimizationBusiness Development   Comments

Is Your Social Media Strategy on Track for 2021?

Posted by Bloomtools Canada on 15 December 2020
Is Your Social Media Strategy on Track for 2021?
It's already the middle of December, and that means it's time to evaluate your marketing strategy for 2021. While there should always be ...
Posted in:Social MediaInternet MarketingBusiness Development   Comments

How to Get Your Newsletters Opened More Frequently

Posted by Bloomtools Canada on 24 November 2020
How to Get Your Newsletters Opened More Frequently
There are billions of emails sent globally each day, it's easy to think that your email marketing is just a small fish in a massive pond...
Posted in:Email Markerting   Comments
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