Understanding BERT - Google's Search Algorithm Update

Posted on 19 December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the ...
Posted in:Search Engine OptimizationOnline MarketingWebsite Performance   Comments

6 of our Favourite Viral Trends of 2019

Posted on 9 December 2019
6 of our Favourite Viral Trends of 2019
Nothing brings people together like a good internet viral trend or video. Whether it brings tears, laughter, or some good ol' fashioned key...
Posted in:Online MarketingSocial Media   Comments

Is Your Website Black Friday Ready?

Posted on 8 November 2019
Is Your Website Black Friday Ready?
Even ecommerce businesses aren't safe from the onslaught Black Friday brings every November. During your Black Friday online sale (you're...
Posted in:Online MarketingWebsite   Comments

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From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel

Posted by Bloomtools Canada on 18 March 2026
From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel
Why Most Business Websites Fail to ConvertMany Canadian businesses invest in building a professional website—but stop short of turning that websi...
Posted in:Search Engine MarketingLead GenerationCustomer EngagementBusiness Development   Comments

How an All-in-One Website & Marketing Platform Accelerates Business Growth in Canada

Posted by Bloomtools Canada on 6 March 2026
How an All-in-One Website & Marketing Platform Accelerates Business Growth in Canada
Why Canadian Businesses Are Rethinking Their Digital Marketing StackIn today’s digital-first economy, Canadian businesses are under increasing pr...
Posted in:Online MarketingBusiness DevelopmentWeb Development   Comments

Why Social Proof Is One of the Most Powerful Tools in Digital Marketing

Posted by Bloomtools Canada on 25 February 2026
Why Social Proof Is One of the Most Powerful Tools in Digital Marketing
Today’s customers have endless choices, constant online distractions, and more skepticism than ever. People don’t want to be sold to — they w...
Posted in:Lead GenerationCustomer Engagement   Comments
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