Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spread across too many of them.It usually starts innocently enough. A business sets up a website, starts running some Google Ads, posts on social media, ...

Email marketing continues to be one of the highest-ROI digital marketing channels — across all industries, platforms, and business sizes. Even with the rise of AI-driven advertising, social media algorithms, and short-form video, email remains the most reliable and cost-effective way to stay co...

A Powerful Marketing Tool Under Your Fingertips It’s a simple yet powerful marketing vehicle that is right under your fingertips. You check it regularly and likely have a number of accounts. It’s your email! Every time you communicate with a client, lead, associate or prospect via em...

The POP email systems that you are using and was popular in the last two decades has now become a thing of the past. It's come to the point where we need to have clients make the move away from POP and replaced by the more user-friendly, reliable, and flexible Cloud solutions, like Google W...

Some of us can be a little too diligent when dealing with email or text spam because whatever you do, you shouldn't click "unsubscribe" links or text "stop" in reply, as they literally mean "subscribe" and "please, go on" to illicit spammers. Intera...