Posted in Email Markerting

Email Marketing Anti-Spam Guide

Posted by Boaz Willinger
24
March 2017
Email Marketing Anti-Spam Guide
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
Posted in: News Email Markerting Customer Engagement   0 Comments

Writing Email Titles to Improve Open Rates

Posted by Boaz Willinger
27
February 2017
Writing Email Titles to Improve Open Rates
Your e-mail's subject line is more important than its content. Don't get us wrong, we're not undermining the merit of content by any means. Your visuals could be stunning, your body copy could be mesmerizing! Your content could truly be the driving force that pushes your reader...
Posted in: Email Markerting Business Development Branding   0 Comments

What Email Marketers Can Learn from Pokemon Go

Posted by Boaz Willinger
26
August 2016
What Email Marketers Can Learn from Pokemon Go
By now, you should be well aware of the Pokémon Go phenomenon. From homeowners suing the game developers for placing Pokéstops on their property, to what looks like half of New York City clamoring to catch an elusive Vaporeon, Pokémon Go is influencing user's beha...
Posted in: Social Media News Email Markerting Customer Engagement Mobile Marketing   0 Comments

What Can You Do to Improve Your Email Unsubscribe Process?

Posted by Boaz Willinger
4
June 2015
What Can You Do to Improve Your Email Unsubscribe Process?
Despite your best efforts to appeal to all the customers subscribed to your newsletter, there will be times when some of them head for the unsubscribe button. When people decide to unsubscribe, is there anything you can do to minimize the impact on their relationship with your business? Be...
Posted in: Content Marketing Email Markerting Customer Engagement   0 Comments

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Bloomtools Receives Franchisees' Choice Designation at CFA National Convention

Posted by Boaz Willinger
3
May 2018
Bloomtools Receives Franchisees' Choice Designation at CFA National Convention
(Vaughan, ON) April 27, 2018 - Bloomtools Canada was honoured as a recipient of the Franchisees' Choice designation on April 23, 2018 during...
Posted in: Behind the Scenes Franchising   0 Comments

3 Ways Consumer Psychology Can Drive Conversions

Posted by Boaz Willinger
25
April 2018
3 Ways Consumer Psychology Can Drive Conversions
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use ...
Posted in: Website Performance Customer Engagement Web Development Branding   0 Comments

Alexa, How Does Voice Search Differ from Text Search?

Posted by Boaz Willinger
26
March 2018
Alexa, How Does Voice Search Differ from Text Search?
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists f...
Posted in: Content Marketing Website Performance Search Engine Optimization   0 Comments
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