Looking Ahead to Paid Search Advertising Changes in 2020

Posted on 15 January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...
Posted in:Pay Per ClickOnline Marketing   Comments

Understanding BERT - Google's Search Algorithm Update

Posted on 19 December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the ...
Posted in:Search Engine OptimizationOnline MarketingWebsite Performance   Comments

6 of our Favourite Viral Trends of 2019

Posted on 9 December 2019
6 of our Favourite Viral Trends of 2019
Nothing brings people together like a good internet viral trend or video. Whether it brings tears, laughter, or some good ol' fashioned key...
Posted in:Online MarketingSocial Media   Comments

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10 Website Features Every Canadian Small Business Needs to Compete Online

Posted by Bloomtools Canada on 16 April 2026
10 Website Features Every Canadian Small Business Needs to Compete Online
Why Your Website Is the Foundation of Your Digital SuccessFor Canadian small businesses, your website is more than just an online presence—it’s...
Posted in:Lead GenerationWeb Development   Comments

From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel

Posted by Bloomtools Canada on 18 March 2026
From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel
Why Most Business Websites Fail to ConvertMany Canadian businesses invest in building a professional website—but stop short of turning that websi...
Posted in:Search Engine MarketingLead GenerationCustomer EngagementBusiness Development   Comments

How an All-in-One Website & Marketing Platform Accelerates Business Growth in Canada

Posted by Bloomtools Canada on 6 March 2026
How an All-in-One Website & Marketing Platform Accelerates Business Growth in Canada
Why Canadian Businesses Are Rethinking Their Digital Marketing StackIn today’s digital-first economy, Canadian businesses are under increasing pr...
Posted in:Online MarketingBusiness DevelopmentWeb Development   Comments
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