Home >  Blog >  Why You Need to Register Your Domain

Why You Need to Register Your Domain

Posted by Boaz Willinger on 23 July 2015
Why You Need to Register Your Domain

Having your own carefully chosen web address is crucial when establishing your business. You choose an office or shop space based on if it looks welcoming and trustworthy, and you should treat your domain name the same way. Below are a few important reasons why you should register your domain name.

The Consequences of Not Owning Your Domain

Your domain name is an important part of your web presence and definitely worth the small payment it takes to register your domain name and secure the perfect one. Some sites offer free domain registration, and although it's tempting to stick with one of these sites, as your own website grows, you'll need a secure domain. Free domain sites are often free because they hope you'll purchase their other services. Sites like these stay free because they don't have the security a reputable business needs.

2 Reasons why it's Important to Own your Domain

 

  1. Using a free domain name will also include the name of the domain provider in the web address. For example, instead of your website being www.yourbusiness.com, it will appear as www.yourbusiness.com.domainprovider.com - which is not ideal for building trust with customers and potential customers alike.
  2. If your domain provider decides to sell your domain, it could cause you great inconvenience. You may have to pay more money to secure continued use of the name, or someone could buy the name out from you, which may cause you to lose not only clients, but all the time you spent building up your business on that domain. You could lose access to your current clients' e-mails, and essentially have to start building your web presence again from scratch.

When registering your domain name, you might want to consider registering it for all popular extensions, such as .com, .net, and .ca, if it's within your business's budget. This ensures your address will stay in association with your business only.

For more information on how to choose or register your domain name to get your business online, contact your local Bloomtools consultant.

Author: Boaz Willinger
About: With over a decade of experience in franchising and business development, Boaz’s passion is helping businesses bloom. Recognizing the need for online solutions that drive measurable results for small and medium sized businesses, Boaz launched Bloomtools Canada.
Connect via: Google+ LinkedIn
Tags: Website Performance Website Web Development

Post comment

Assess your website for FREE!

Enter your website URL, and within seconds we'll let you know where your website's strengths and weaknesses lie.

 

CHECK OUT OUR LATEST BLOGS

Ignite your website with helpful tips and strategies
from Bloomtools’ team of expert marketers.

Email Marketing for Alexa: A Guide to Adaptation

Posted by Boaz Willinger
26
February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not on...
Posted in: News Email Markerting Customer Engagement   0 Comments

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Da...
Posted in: Website Performance Business Development Branding   0 Comments

Marketing Trends to Watch for in 2019

Posted by Boaz Willinger
29
January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing...
Posted in: Content Marketing Website Performance Online Marketing   0 Comments
< Previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Next >
PrintTell a FriendBookmark Site