How Your Business Will Benefit From Having a Blog

Posted on 22 February 2018
How Your Business Will Benefit From Having a Blog
You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voic...
Posted in:BloggingContent MarketingWebsite Performance   Comments

Your Cost Per Click is Increasing - and This is Why It's Good News

Posted on 26 January 2018
Your Cost Per Click is Increasing - and This is Why It's Good News
You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business...
Posted in:Behind the ScenesPay Per Click   Comments

Instagram and Hashtags: The Online Marketing Tag Team

Posted on 16 January 2018
Instagram and Hashtags: The Online Marketing Tag Team
Hashtags, once referred to as the 'pound' symbol, began taking off on Twitter around 2006. Nowadays, hashtags are integral to any social...
Posted in:BrandingSocial Media   Comments

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The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)

Posted by Bloomtools Canada on 17 June 2026
The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)
Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spr...
Posted in:Search Engine MarketingLead GenerationSearch Engine OptimizationPay Per ClickEmail MarkertingSocial Media   Comments

Your Website Is Not a Brochure: Building Digital Systems That Sell for You

Posted by Bloomtools Canada on 10 June 2026
Your Website Is Not a Brochure: Building Digital Systems That Sell for You
One of the most expensive misunderstandings in small and mid-sized business marketing is this idea that a website is something you “have,” not ...
Posted in:Lead GenerationBusiness Development   Comments

What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)

Posted by Bloomtools Canada on 3 June 2026
What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)
In marketing, there’s a strange assumption that bigger automatically means better.Bigger agencies mean more resources. More staff. More process. ...
Posted in:Behind the ScenesCustomer EngagementBusiness Development   Comments
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