Why Google My Business is Essential to Small Business

Posted on 19 July 2018
Why Google My Business is Essential to Small Business
While internet users see nothing more than links and text on Google's search engine results pages (SERPs), marketers and small business owne...
Posted in:Search Engine OptimizationMobile MarketingBusiness DevelopmentBranding   Comments

The Forensics of Law Firm Marketing

Posted on 28 June 2018
The Forensics of Law Firm Marketing
Law firms and lawyers can't depend on a sterling reputation or their skill sets alone to keep a steady flow of clients coming into the offic...
Posted in:Business Development   Comments

Google Chrome 68 - Putting the S in HTTPS

Posted on 28 May 2018
Google Chrome 68 - Putting the S in HTTPS
In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory....
Posted in:Search Engine OptimizationWebsite PerformanceNews   Comments

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The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)

Posted by Bloomtools Canada on 17 June 2026
The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)
Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spr...
Posted in:Search Engine MarketingLead GenerationSearch Engine OptimizationPay Per ClickEmail MarkertingSocial Media   Comments

Your Website Is Not a Brochure: Building Digital Systems That Sell for You

Posted by Bloomtools Canada on 10 June 2026
Your Website Is Not a Brochure: Building Digital Systems That Sell for You
One of the most expensive misunderstandings in small and mid-sized business marketing is this idea that a website is something you “have,” not ...
Posted in:Lead GenerationBusiness Development   Comments

What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)

Posted by Bloomtools Canada on 3 June 2026
What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)
In marketing, there’s a strange assumption that bigger automatically means better.Bigger agencies mean more resources. More staff. More process. ...
Posted in:Behind the ScenesCustomer EngagementBusiness Development   Comments
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