SEO vs. PPC : Choosing Your Online Marketing Path

Posted on 26 September 2017
SEO vs. PPC : Choosing Your Online Marketing Path
If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing i...
Posted in:Search Engine OptimizationPay Per ClickOnline Marketing   Comments

12 Easy SEO Tips to Boost your Website's Ranking

Posted on 30 August 2017
12 Easy SEO Tips to Boost your Website's Ranking
Everyone loves the creative aspect of putting together a brand new website. From choosing grand imagery to finding the right colour palettes, it...
Posted in:Online MarketingContent MarketingWebsite Performance   Comments

All You Need to Write a Blog

Posted on 27 July 2017
All You Need to Write a Blog
If you're already a Bloomtools customer, then you know that we reallllyyyy love blogs, and the value they serve for your business. It builds...
Posted in:BloggingContent Marketing   Comments

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The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)

Posted by Bloomtools Canada on 17 June 2026
The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)
Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spr...
Posted in:Search Engine MarketingLead GenerationSearch Engine OptimizationPay Per ClickEmail MarkertingSocial Media   Comments

Your Website Is Not a Brochure: Building Digital Systems That Sell for You

Posted by Bloomtools Canada on 10 June 2026
Your Website Is Not a Brochure: Building Digital Systems That Sell for You
One of the most expensive misunderstandings in small and mid-sized business marketing is this idea that a website is something you “have,” not ...
Posted in:Lead GenerationBusiness Development   Comments

What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)

Posted by Bloomtools Canada on 3 June 2026
What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)
In marketing, there’s a strange assumption that bigger automatically means better.Bigger agencies mean more resources. More staff. More process. ...
Posted in:Behind the ScenesCustomer EngagementBusiness Development   Comments
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