Comparative Advertising: Samsung & Google Sprinkle in Humour

Posted on 20 November 2017
Comparative Advertising: Samsung & Google Sprinkle in Humour
You're probably familiar with the long running jabs Pepsi has taken at Coca-Cola over the last 4 decades, but did you know that this type of...
Posted in:Video AdvertisingBranding   Comments

9 Tips to Succeed Online This Holiday Season

Posted on 30 October 2017
9 Tips to Succeed Online This Holiday Season
As Halloween slowly creeps up, we can't help but start thinking about the holidays. The holiday season seems to start earlier each year, so ...
Posted in:Online MarketingCustomer EngagementWebsite Performance   Comments

SSL Certificates : Google's New Mandate

Posted on 19 October 2017
SSL Certificates : Google's New Mandate
  Google's never-ending push for security and serving relevant content has led them to push harder for website owners to secure the...
Posted in:Behind the ScenesSearch Engine OptimizationWeb DevelopmentWebsite Performance   Comments

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The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)

Posted by Bloomtools Canada on 17 June 2026
The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)
Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spr...
Posted in:Search Engine MarketingLead GenerationSearch Engine OptimizationPay Per ClickEmail MarkertingSocial Media   Comments

Your Website Is Not a Brochure: Building Digital Systems That Sell for You

Posted by Bloomtools Canada on 10 June 2026
Your Website Is Not a Brochure: Building Digital Systems That Sell for You
One of the most expensive misunderstandings in small and mid-sized business marketing is this idea that a website is something you “have,” not ...
Posted in:Lead GenerationBusiness Development   Comments

What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)

Posted by Bloomtools Canada on 3 June 2026
What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)
In marketing, there’s a strange assumption that bigger automatically means better.Bigger agencies mean more resources. More staff. More process. ...
Posted in:Behind the ScenesCustomer EngagementBusiness Development   Comments
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