Posted in Search Engine Marketing

11
September 2020

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
Posted in:Search Engine MarketingOnline Marketing  Comments__
28
August 2020

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet MarketingBusiness Development  Comments__
29
July 2020

7 Reasons Your Business Should be Investing in Google Ads

Posted by Bloomtools Canada
7 Reasons Your Business Should be Investing in Google Ads
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet Marketing  Comments__
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What do broken website links mean?

Posted by Bloomtools Canada on 17 June 2022
What do broken website links mean?
Imagine performing a search on a website only to be led to an error 404 page. Broken website links can lower your website rankings, harm your websi...
Posted in:Behind the ScenesNewsWebsite Performance   Comments

Bloomtools Designs Websites With The Latest Design and Development Tools

Posted by Bloomtools Canada on 17 May 2022
Bloomtools Designs Websites With The Latest Design and Development Tools
Avoid visitors showing up on your website to see outdated or missing web tools by using a professional web design team. Bloomtools designs web...
Posted in:Website PerformanceWeb Development   Comments

Manage Web Content Like A Pro With A Bloomtools Content Management System

Posted on 23 March 2022
Manage Web Content Like A Pro With A Bloomtools Content Management System
ROI, CRM, SEO, TOK…acronyms seem to help the world go round, but they don’t always make life simpler. One that definitely does, howeve...
Posted in:Content MarketingNewsWebsite PerformanceBusiness DevelopmentWebsite   Comments
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