Posted in Search Engine Marketing

24
June 2021

Why a Detailed SEO Performance Review Is Important For Your Business

Posted by Bloomtools Canada
Why a Detailed SEO Performance Review Is Important For Your Business
Your website is the most important marketing tools for your business and whether your website is the lifeblood of your business or it's just one of many ways you generate revenue, chances are you've likely invested a good deal of resources on the site. To that end, it can obviously be f...
Posted in:NewsWebsite PerformanceSearch Engine MarketingSearch Engine Optimization  Comments__
11
September 2020

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
Posted in:Search Engine MarketingOnline Marketing  Comments__
28
August 2020

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet MarketingBusiness Development  Comments__
29
July 2020

7 Reasons Your Business Should be Investing in Google Ads

Posted by Bloomtools Canada
7 Reasons Your Business Should be Investing in Google Ads
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet Marketing  Comments__
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How Captivating Pictures Can Keep People on Your Website

Posted by Bloomtools Canada on 31 March 2023
How Captivating Pictures Can Keep People on Your Website
As a website expert, I know firsthand how important it is to make a website that looks good. High-quality images can make all the difference in get...
Posted in:NewsWeb Development   Comments

Content Inspiration To Drive Customer Engagement

Posted by Bloomtools Canada on 27 February 2023
Content Inspiration To Drive Customer Engagement
In December you decked the halls, in January you rang in the new year, now comes February which is associated with Valentine's day and the mont...
Posted in:Content MarketingNews   Comments

What is Content Writing?

Posted by Bloomtools Canada on 23 December 2022
What is Content Writing?
In the digital age, having a website and a couple of marketing campaigns are not enough to disrupt the competing messages that our target customers...
Posted in:Website PerformanceSearch Engine OptimizationWebsiteWeb Development   Comments
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