Posted in Search Engine Marketing

Whenever this term is mentioned, others speak highly of its value and return on investment. What exactly is Search engine optimization? In this post, the Bloomtools team breaks down the allusive term so you can not only understand but also invest and benefit from its value.  Search engine o...

You hear a new acronym, quickly Google to find out what it means, only to be left without a full understanding. Luckily, the next time you hear the acronym, “SEO” or Search Engine Marketing, you can turn to this Bloomtools article. SERPS This word has been used within email pitches ...

Did you know that Google's worldwide search market share is 86.6%? That's likely the reason they never stop innovating. And with Google Analytics becoming more and more detailed to where you can almost pinpoint the exact reason someone visits your site and is interested in your products...

Your website is the most important marketing tools for your business and whether your website is the lifeblood of your business or it's just one of many ways you generate revenue, chances are you've likely invested a good deal of resources on the site. To that end, it can obviously be f...

Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...