How to Use Pinterest as a Tool to Sell Your Products

Posted on 28 October 2015
How to Use Pinterest as a Tool to Sell Your Products
Many companies use the basic social media platforms as part of their social media strategy (think Facebook, Twitter, LinkedIn, Google+) but ther...
Posted in:Content MarketingCustomer EngagementBrandingSocial Media   Comments

The Importance Of Colours On Your Website

Posted on 9 October 2015
The Importance Of Colours On Your Website
Just like the colours of rooms in our homes or offices, website colours evoke emotions and feelings. Your website colours schemes should reflect wh...
Posted in:Content MarketingBrandingWeb DevelopmentWebsiteWebsite Performance   Comments

Why You Need to Fire Your Website If It's Not Working For You

Posted by Paul Ackermann on 1 October 2015
Why You Need to Fire Your Website If It's Not Working For You
A while back, I learned about a strategy that's commonly used in sales management. The idea goes: You're better off having no breath, th...
Posted in:Business DevelopmentWeb DevelopmentWebsiteWebsite Performance   Comments

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The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)

Posted by Bloomtools Canada on 17 June 2026
The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)
Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spr...
Posted in:Search Engine MarketingLead GenerationSearch Engine OptimizationPay Per ClickEmail MarkertingSocial Media   Comments

Your Website Is Not a Brochure: Building Digital Systems That Sell for You

Posted by Bloomtools Canada on 10 June 2026
Your Website Is Not a Brochure: Building Digital Systems That Sell for You
One of the most expensive misunderstandings in small and mid-sized business marketing is this idea that a website is something you “have,” not ...
Posted in:Lead GenerationBusiness Development   Comments

What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)

Posted by Bloomtools Canada on 3 June 2026
What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)
In marketing, there’s a strange assumption that bigger automatically means better.Bigger agencies mean more resources. More staff. More process. ...
Posted in:Behind the ScenesCustomer EngagementBusiness Development   Comments
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